Issue No. 262 | July 9, 2021 | View Online
ABIP Inspections Begin Next Week!

It's not too late to sign up for your Alternative Broadcast Inspection. Rest better knowing your station could pass the rigors of an FCC inspection. With files online it's easier than ever to get a random inspection.

Call Ann Walters at the MAB: 517.484.7444 to schedule your ABIP today. Learn More
Upcoming Events

July 13 | 12:00 p.m.
Free Webinar: "Broadcast Selling Is Always Evolving - Are You?"
with Greg Gibbons, Digital Manager at Cumulus Media and LBS Digital Expert (Register Now)

July 15 | 2:00 p.m.
Free Webinar: "The Art of Storytelling: The Art of Sales. One and the Same"
with Pat Bryson (Register Now)

August 10 | 10:00 a.m. - 12:00 p.m.
MAB Annual Business Meeting & Advocacy Conference (Virtual). Read more below!
MAB Annual Meeting and Advocacy Zoom Conference August 10!
Join us August 10 at 10:00 a.m. Registration is free but you must be registered to attend.

Guest Speakers: 
Curtis LeGeyt,
Chief Operating Officer,
Rosemary C. Harold
Chief of Enforcement Bureau
David Oxenford,
Wilkinson, Barker & Knauer,
And, a special Report from the MAB Transition Committee on their search for the NEXT MAB President. Click here to see more and register today.
Michigan Government Update
Kelley Cawthorne is the MAB legislative consultant working with MAB President White on your behalf in Lansing
The House of Representatives has adjourned until July 14. The Senate has adjourned until July 15.Gov. Gretchen Whitmer signed the $4.4 billion education supplemental spending bill and indicated she thought the K-12 budget recently passed by the legislature could be signed into law next week. Read More
Comments Due August 2, 2021 on Media Ownership Issues Including Local Radio Ownership Limits
By: David Oxenford, Wilkinson Barker Knauer LLP
The principal focus of this review is on radio ownership. But it also includes questions including whether to do away with the dual network rule prohibiting the common ownership of two of the top 4 TV networks, and whether to adopt specific criteria to govern when ownership combinations of two of the Top 4 TV stations in any market will be allowed. Read More
NAB Statement on Recent Incidents Involving Broadcast Journalists
“NAB is gravely concerned by recent incidents of violence directed against broadcast journalists who are covering local news. A cornerstone of American democracy is the right of the free press to document the stories and events shaping our communities and our nation." Read More
Sage Issues Update and NPT Advisory
Sage Alerting Systems has released a bulletin regarding their Digital ENDEC model 3644 to users in the United States, covering two issues: FEMA Signing Certificate updates: Action required before August 21, 2021 and National Periodic Test scheduled for August 11, 2021. Read More
WNMU-TV Welcomes Ellen Doan as New MLC Engagement Coordinator
Northern Michigan University's WNMU-TV has announced that Ellen Doan has joined the station as Engagement Coordinator for the Michigan Learning Channel. Doan's role is to connect learners and families to the content available on the MLC via school and community outreach and partnerships. Read More
WLEN and WQTE Team Up for Food Drive
Lenawee Broadcasting's WLEN-FM (Adrian) and Southeast Michigan Media's WQTE-FM (Adrian) have announced that they are teaming up for community good. Each Tuesday for four weeks, the stations will host a county food drive to benefit local food pantries. Read More
WLAV Brings the Blues Back to Grand Rapids
Cumulus Media's WLAV-FM (Grand Rapids) has announced three “Blues On The Grand” concerts this summer. All three concerts are free on Thursdays at Ah-Nab-Awen Park in Grand Rapids. Billed as the “LAV/Miller Late Blues On The Grand Powered by Impact Power Sports” series. Read More
WKHM-FM Chooses Local Charities to Benefit From 13-hour Radiothon
McKibbin Media Group's WKHM-FM (K105.3) (Jackson) has set its second annual Charity Radiothon for Friday, July 30th, 2021. The on-air talent of K105.3, Jared “J-Rod” Hammond, Scott Clow, and Jenny Lewis will be broadcasting live from the K105.3 studio for 13 hours. Read More
FREE WEBINAR: The Art of Storytelling: The Art of Sales. One and the Same?
with Pat Bryson, Bryson Broadcasting International

Thursday, July 15, 2021 | 2:00 p.m. – 3:00 p.m. Eastern
The best salespeople educate their clients, and the best way to educate is through telling stories. In this session we will: *Explore why stories should be the basis for our sales process. *Learn how people retain information through stories. *What elements make a good story. *What types of stories we need to move our prospects through the marketing channel. *Develop strategies for creating our own bank of stories to use with clients. The best storytellers are the best salespeople. Come and learn how!
FREE WEBINAR: Copyright Issues for Broadcasters
with David Oxenford, Wilkinson, Barker, Knauer

Thursday, August 19, 2021 | 1:00 p.m. – 2:00 p.m. Eastern
Whether on-air or online, broadcasters constantly face copyright issues in their operations. Music licensing is always so confusing – who are all these organizations that want money and why should I pay them? How much will my radio station pay to make its programming available on various digital platforms? Can I use pictures or content from other sources in my newscast without getting permission from the originator? What can I put in a podcast without permission – or what can I use in a commercial without getting into trouble? How about online – can pictures on my website get me into trouble – and how about material that is posted on my website by users?
FREE LBS Webinar: Broadcast Selling Is Always Evolving - Are You?
with Greg Gibbons, Digital Manager at Cumulus Media and LBS Digital Expert

Tuesday, July 13, 2021 | 12 p.m - 1 p.m. Eastern
Never has there been a more urgent time for broadcast sellers to truly comprehend marketing from a traditional, digital, and events perspective. Today's TV and Radio salespeople must be more than just "adequate" multimedia consultants. Local digital agencies will continue to win more and more account control unless the local broadcast seller knows how to champion their clients' complete marketing plans. In this webinar, one of the industry's best digital experts will provide you insights into how you can become that marketing champion! Register Free Here
MAB LBS Member Resources

It is common to run into difficult selling situations in the field.  Let us know what we can help with and we will get your question in front of our seasoned broadcast professionals who will get you a personalized response with real strategies for your specific situation!
The BEST Program

The BEST Program is designed for sellers who are new to broadcast. Each weekday for 5 weeks, you will receive a special email containing 3 videos. In less than 30 minutes per day, your new sellers will have built up a solid foundation for a career in selling broadcast!
Sales Ideas

Sometimes we just need a creative boost or an idea to take to a prospect tomorrow – or even today! The list contains 99 of the hundreds you can find on the site! Need a creative boost or some fresh ideas? This section of LBS is loaded with them!
Give Away Radio Station Stickers to Capture Listener Contact Info
By: Seth Resler, Jacobs Media Strategies
One of the most important things you can use your radio station's website to do is to capture contact information from your listeners. By capturing their email addresses and other information, you can reach these listeners again later and activate them. Read More