Issue No. 258 | June 11, 2021 | View Online
It's not too late to sign up for your Alternative Broadcast Inspection. APPOINTMENTS ARE BEING MADE NOW! Rest better knowing your station could pass the riggers of an FCC inspection. With files online it's easier than ever to get a random inspection. Call Ann Walters at the 517-484-7444 to schedule your ABIP today.
Upcoming Events

June 17 | 11:00 a.m.
Free Webinar: "Don't Be a Garden Gnome"
with Joe Little (Register Now)

June 17 | 4:00 p.m.
Free Webinar: "Addressing the Recruiting Challenges within a Changing Media Industry" with Ty Carver (Register Now)

August 10 | 10:00 a.m. - 12:00 p.m.
SAVE THE DATE: MAB Annual Business Meeting & Advocacy Conference (Virtual)
Gongwer, Kelley Cawthorne to Host Redistricting Webinar
Gongwer News Service and the multiclient lobbying firm Kelley Cawthorne will host a webinar on where Michigan's redistricting process stands as the new Independent Citizens Redistricting Commission prepares to draw the state's political maps for the first time. Read More
FCC Implements Supreme Court Order Reinstating 2017 Ownership Rule Changes, and Asks for Updating of Record of 2018 Quadrennial Review
By: David Oxenford, Wilkinson Barker Knauer LLP
Last Friday, the FCC took two actions on broadcast ownership resulting from the recent Supreme Court decision upholding changes to the ownership rules that the FCC adopted in 2017. Read More
Darrin Rockcole Returns to WILX
Former WILX-TV Chief Meteorologist, Darrin Rockcole, who retired from the station in June of 2020, is returning on a freelance basis. Rockcole will be working as Weekend Meteorologist on News 10 Today Weekend Edition 6 a.m. – 8 a.m., News 10 at 6 p.m., and News 10 at 11 p.m. Read More
Michigan Radio Partners with ARISE Detroit! to Form Community Reporting Engagement Council
Michigan Radio and ARISE Detroit! have announced that they will be working together to form a Community Reporting Engagement Council. The mission of the group is to strengthen networking with communities of color, serve as a sounding board and inform news coverage that is for and about Detroit. Read More
Michigan Literacy Crisis Explored in New Documentary from WKAR
WKAR Public Media (East Lansing) has debuted a new documentary, Right to Read, which presents the moving story of Michigan families attempting to secure the right to read for their children. Faced with challenging circumstances -- like social inequity, Michigan's Read by Grade. Read More
Jacobs Media Announces Public Radio Tech Survey 2021
Michigan-based Jacobs Media is planning its annual Public Radio Tech survey (PRTS) in conjunction with PRPD (Public Radio Program Directors Association). The survey will take place from late June through July. Read More
NAB's Service to America Award Special Offered to Stations
For the second year, The Celebration of Service to America Awards will return as a broadcast radio and television special to premiere on July 10, 2021, at 7 p.m. ET. In Michigan, Alpha Media's WSGW-AM (Saginaw) is a 2021 finalist. Read More
PILOT Opening Application Window for 2021 Innovation Challenge
PILOT, the NAB's technology innovation initiative, will be accepting submissions for the PILOT Innovation Challenge through 5 p.m. ET on July 9. The program will provide mentorship and promotion to winning proposals, along with an opportunity to demonstrate their products at NAB Show in Las Vegas, October 9-13, 2021Read More
Cadillac-Based TV Network NewsNet Wins National Award
NewsNet, America’s first 24/7 news headline diginet, was recognized last week for its exceptional news promotion efforts at this year’s national Broadcast Production Awards. The network, which is based in Cadillac but broadcasts over-the-air in more than 50 markets across the country. Read More
FREE WEBINAR: Don’t Be a Garden Gnome - Little Tips to Help Your Standups
with Joe Little, NBC7 San Diego

Thursday, June 17, 2021 | 11:00 a.m. – 12:00 p.m.
NBC 7 San Diego Reporter and Director of Storytelling Joe Little is known for maximizing his time on camera when he’s live or recorded. He’ll share his tips to make your time on camera matter, move the story forward, and simply look better.
FREE WEBINAR: Addressing the Recruiting Challenges within a Changing Media Industry
with Ty Carver, Carver Talent

Thursday, June 17, 2021 | 4:00 – 5:00 p.m.
Effectively recruiting top media professionals in today’s changing media landscape may be the most difficult in the history of our industry. Acquisitions, downsizing, OTT/streaming, contracts/non-competes, people leaving the industry, and all during a global pandemic. This session will address these challenges and give real-world tips and tricks to help you hunt and hire top talent.

It is common to run into difficult selling situations in the field.  Let us know what we can help with and we will get your question in front of our seasoned broadcast professionals who will get you a personalized response with real strategies for your specific situation!
The BEST Program

The BEST Program is designed for sellers who are new to broadcast. Each weekday for 5 weeks, you will receive a special email containing 3 videos. In less than 30 minutes per day, your new sellers will have built up a solid foundation for a career in selling broadcast!
Sales Ideas

Sometimes we just need a creative boost or an idea to take to a prospect tomorrow – or even today! The list contains 99 of the hundreds you can find on the site! Need a creative boost or some fresh ideas? This section of LBS is loaded with them!
How Your Radio Station Can Run a Virtual Job Fair Using Remo
By: Seth Resler, Jacobs Media Strategies
As the country reopens in the wake of the COVID-19 pandemic, one of the biggest challenges for local businesses is finding qualified employees. If your radio station can help local businesses overcome this hurdle, you stand a good chance of converting them into advertising clients.” Read More