Issue #200 |  June 12, 2020   |   View online
Highlights In This Issue:
More news below!

FEMA Masks Have Arrived For Michigan Broadcasters
The MAB has received the face masks promised by FEMA! Masks should arrive in offices by next Monday. If you completed our previous survey and have not received your request, contact Denise Weston at  If you have not requested your masks, we have many available. Click here to request what is needed for your station.

Webinar with Governor Gretchen Whitmer
MAB Members are invited to participate in a Webinar with Governor Gretchen Whitmer at 3:30 p.m. on June 18, hosted by our legislative lobbyists at Kelley Cawthorne.  We will hear from Governor Whitmer about recent developments on COVID-19. Participants will be in listen only mode. However, if you would like to submit questions, please provide them to Rob Elhenicky at Keley Cawthorne ( by 10:00 a.m. on Tuesday, June 16. Register Now

Chairman Says FCC Working Toward Making Radio Ownership More Diverse
As calls for racial justice draw headlines across the nation, FCC Chairman Ajit Pai told InsideRadio on Tuesday (6/9) that growing diversity in radio ownership is the prime reason he pushed the a  radio incubator program in a recently completed quadrennial media ownership review.  Read More

Petition Group Granted More Time to Gather Signatures in Effort to Amend Michigan Civil Rights Act
MPRN reported Wednesday (6/10) that a Michigan Court of Claims judge granted a Fair and Equal Michigan campaign request for an extension to get gather signatures to add LGBT protections to Michigan's civil rights act. The campaign asked for more time because COVID-19 emergency restrictions made it impossible for the effort to succeed. Read More

FCC Releases EEO Audit for 35 Radio Stations - A Good Reminder to Review Your EEO Compliance
By: David Oxenford, 
Wilkinson Barker Knauer LLP

The FCC on Tuesday (6/9) released another of its regular EEO audit notices, this time targeting only about 35 radio stations. Those stations and the station employment units (commonly owned stations serving the same area) with which they are associated must provide to the FCC (by posting the information in their online public inspection file) their last two year's EEO Annual Public File reports, as well as backing data to show that the station in fact did everything that was required under the FCC rules.  Read More

ABIP 11Reserve Your 2020 ABIP Inspection Now
The MAB's Alternative Broadcast Inspection Program (ABIP) is a unique partnership between the MAB and the FCC under which stations that participate can receive a three-year exemption from routine FCC inspections.  Scheduling is still available for the 2020 Alternative Broadcast Inspection Program (ABIP). The MAB will conducts these alternative inspections regionally through October.  Learn More

WKAR Addresses Race And Racism In America
Michigan State University's WKAR-TV (East Lansing) is airing a series of films and new specials focused on race in America following the murder of George Floyd on May 25, 2020, and the ensuing protests that erupted across the country and in Michigan's Capital Region.  Read More

WLEN Celebrates 55 Years of Service
Lenawee Broadcasting's WLEN-FM (Adrian) celebrated 55 years of broadcasting on June 9.  Founded in 1965 by John W. Koehn, WLEN was the first FM radio station in Lenawee County. The stations first promotion was to give away FM radios so citizens could listen for entertainment and local news.   Read More

MacDonald Garber Broadcasting Hosts Food Drive in Northern Michigan
To help with the pressure put on area food banks during the COVID-19 crisis, the stations of MacDonald Garber Broadcasting came together the week of May 18 to present "Feed Northern Michigan Week."   Read More

WXMI Presents 'Stand-up & Help' with Feeding America West Michigan
On May 29, E.W. Scripps' WXMI-TV (Grand Rapids) hosted "Stand-up & Help" with Feeding America West Michigan, a live fundraiser to help provide meals during the COVID-19 pandemic.  Read More

Share Your Station's COVID-19 Stories 
The MAB wants to know and share what your station is doing unique as part of its coronavirus coverage in your communities and the associated economic issues you and your clients are facing.  Send your stories and photos to teh MAB's Dan Kelley at

Looking for Sales Professionals?

The MAB Foundation Board of Directors approved a new partnership with Central Michigan University's School of Broadcast and Cinematic Arts for the Fall 2020 semester.
The partnership will focus on developing mentoring relationships between students with an Electronic Media Sales Minor and broadcast industry professionals. 
Contact Rachel Krause for more information.

Improve Your Game!
Gary Moore discusses how you can put a simple Marketing Audit to work for you!

Monetize Social Media
LBS Social Media Expert Lori Lewis takes LIVE broadcaster questions! In this session: Can you explain what a KPI is? What are some roadblocks that we need to be aware of when it comes to selling social media?  Our station has decided to skip social media and focus on other digital solutions instead. Do I still need to concern myself with social media? I like discussing social media with my clients. What kinds of questions should I ask so our discussion remains on target?
The MAB is excited to share that Local Broadcast Sales (LBS) is available free to members in 2020.
June 18, 2020 | 1:00 - 2:00 p.m.
"Trends in Local Sales
of OTT Advertising
This webinar will explore go to market strategies for local TV stations in the OTT/Connected TV space.
Now Is a Good Time to Review Your Radio Station's Social Media Policy
By: Seth Resler,
Jacobs Media Strategies

There's a lot going on in America these days, and its left nerves raw all across the country. In the wake of George Floyd's death, the COVID-19 pandemic, economic uncertainty, and increased political polarization, public personalities are trying to figure out the best way to discuss the issues that are affecting our lives. When it comes to social media, we've seen some public personalities do it well, while others have sparked backlash or even found themselves out of a job.   Read More

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June 18 | 1:00 p.m. 
Free Webinar: "Trends in Local Sales of OTT Advertising" (Register Now)

June 18 | 3:30 p.m.
Kelley Cawthorne Webinar with Gov. Gretchen Whitmer (Register Now)

June 21 - Lowest Unit Rate in effect for August 4 Primary.  Remember: NCSA messages DO NOT count toward calculating you LUR.


Weekend Producer
WJRT-TV (Flint)
Posted: June 10, 2020

Evening News Co-Anchor
WLUC-TV (Negaunee)
Posted, June 3, 2020

Public Media Director of Annual Giving
WKAR (East Lansing)
Posted: June 2, 2020

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We know your station is great. Now lets show all the other broadcasters across Michigan just how great you are. Send pictures, video and news releases about your station's accomplishments to be featured in the 
weekly MAB News Briefs

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