Issue #201 |  June 19, 2020   |   View online
Highlights In This Issue:
More news below!

Request FEMA Masks For Your Station
The MAB has received the face masks promised by FEMA! If you have not yet requested masks for your station, .click here to submit your request. Questions? Contact Denise Weston at

MAB Provides Campaign Contact Information for 2020 Elections
The MAB and Kelley Cawthorne, MAB's Legislative firm are pleased to provide campaign information on the candidates up for election November 2020 online at  Read More

State Police Look to Be More Transparent About Use of Force
Michigan data on the use of force by law enforcement in Michigan will be published annually by the state as part of a new transparency initiative announced Wednesday (6/17), according to a report by Gongwer.  Read More

FCC rules vacant space not for NextGen TV
Broadcasters will not be allowed to use vacant channel space for NextGen TV deployment, the Federal Communications Commission has ruled and he National Association of Broadcasters has thanked the FCC for clarifying regulations, saying its members are eager to launch the improved services NextGen technology will facilitate.  Read More

No Wholesale Pricing Disclosures to be Required in Drug Advertising - Appeals Court Upholds Lower Court Rejection of HHS Requirement
By: David Oxenford, 
Wilkinson Barker Knauer LLP

It appears that there will be no requirement imposed on television and cable ads to include disclosures revealing the wholesale prices of prescription drugs in any advertising for those drugs.  Read More

ABIP 11Reserve Your 2020 ABIP Inspection Now
The MAB's Alternative Broadcast Inspection Program (ABIP) is a unique partnership between the MAB and the FCC under which stations that participate can receive a three-year exemption from routine FCC inspections.  Scheduling is still available for the 2020 Alternative Broadcast Inspection Program (ABIP). The MAB will conducts these alternative inspections regionally through October.  Learn More

Northern Michigan Stations Unite for 'Ask the Governor' 
On Thursday evening (6/18), a coalition of northern and Upper Peninsula Michigan television stations hosted Governor Gretchen Whitmer for a coronavirus town hall, dubbed "Ask the Governor."   Read More 

WDET Reaches Out to Listeners with Zoom Town Hall
While not the only public broadcaster faced with budget concerns over the fallout of the COVID-19 pandemic, WDET-FM (Detroit) General Manager Mary Zatina hosted a virtual town hall on Zoom to explain WDET's situation with its listeners.  Read More 

Blarney Stone Broadcasting Q100 Set to Become One Giant Super Q
Q100  WQON-FM (Grayling) is raising its voice, dramatically expanding its reach throughout central and northern Michigan.  Read More

Lansing Community College Defunds Radio Station
Press reports surfaced this past week that Lansing Community College, as the result of the financial stress with the COVID-19 pandemic, has discontinued funding for the college's radio station, WLNZ-FM.  R ead More

Michelle Duke Named NAB Chief Diversity Officer
National Association of Broadcasters (NAB) President and CEO Gordon Smith announced Thursday (618) that Michelle Duke will assume the role of Chief Diversity Officer, effective July 1. In the newly created position, Duke will spearhead NAB's internal efforts to further equity and inclusion at all levels of the organization and elevate NAB's external role as a resource to NAB member companies in their efforts to increase and promote industry diversity.  Read More

SoCast to Host 'Ask the Experts' Webinar for Digital Success
You may have unanswered questions regarding how to grow your digital results following the uncertainty of 2020. SocCast has assembled a panel of experts in the radio industry to give you the answers you need to accelerate your digital growth Learn More

Share Your Station's COVID-19 Stories 
The MAB wants to know and share what your station is doing unique as part of its coronavirus coverage in your communities and the associated economic issues you and your clients are facing.  Send your stories and photos to teh MAB's Dan Kelley at

Looking for Sales Professionals?

The MAB Foundation Board of Directors approved a new partnership with Central Michigan University's School of Broadcast and Cinematic Arts for the Fall 2020 semester.
The partnership will focus on developing mentoring relationships between students with an Electronic Media Sales Minor and broadcast industry professionals. 
Contact Rachel Krause for more information.

Social Media & Broadcast
Lewis, LBS Social Media Expert, takes LIVE broadcaster questions! In this session: How do social media campaigns compliment broadcast How many followers should you have before you start to monetize and how do you get more of them? What's the difference between a good and a bad social media campaign? What should I be looking for? Can you give an example of a great social media campaign for a furniture store?

Integrating Your Station's Offerings!
LBS President, Gary Moore, covers integrating your station's advertising solutions to produce incremental revenue! In this session, he discusses two innovative solutions that you can employ today and three ways that your peers are using integrated solutions right now!

The MAB is excited to share that Local Broadcast Sales (LBS) is available free to members in 2020.
July 16, 2020 | 1:00 - 2:00 p.m.
"Digital and Social Media Issues "
with David Oxenford, Wilkinson Barker Knauer LLP
As broadcasters seek to find ways to monetize their digital offering and social media followers, legal issues arise. A broadcaster trying to sell advertising and conduct sponsored promotions on its digital and social platforms needs to worry about legal issues that arise not just from the FCC, but also issues from the FTC and other government agencies, as well as from state authorities. Join David Oxenford for a discussion of how to stay out of legal troubles in connection with your online advertising and promotions.
July 16, 2020 | 3:00 - 4:00 p.m.
"It's not just selling more digital 
... it's understanding how to
sell against it
with Derron Steenbergen, Swagger Institute
We certainly live in a digital world. Most media companies are striving to maximize total revenue and recognize one way to do so is by selling more digital. Here's the problem, many salespeople across the country know more about selling their website than selling against the social media that clients "think" works. It's time the sellers in our industry understood the message our clients need to hear. We definitely need to sell more of it but selling against properly could make more of an impact on your bottom line.

How to Use Shownotes Pages to Grow Your Radio Station's Email Database
By: Seth Resler,
Jacobs Media Strategies

When a podcaster publishes a new episode, they usually also create a new page on their website to serve as a home for that episode. These are called "shownotes" pages because, in addition to an embedded audio player for the episode, these pages include additional text, such as a description of the episode and links to things mentioned in the episode. Shownotes pages help podcasters grow their shows by providing a link that can be shared on social media and be indexed by search engines like Google.   Read More

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June 21 - Lowest Unit Rate in effect for August 4 Primary.   Remember: NCSA messages DO NOT count toward calculating you LUR.

June 24 | 3:00 p.m.
SoCast Webinar: "Ask the Experts - Discover the Secrets to Digital Success"
(Learn More)

July 16 | 1:00 p.m.
Free Webinar: "Digital and Social Media Issues" with David Oxenford (Register Now)

July 16 | 3:00 p.m.
Free Webinar: "It's not just selling more digital ... it's understanding how to sell against it" with Derron Steenbergen. (Register Now)

News Producer
WNEM-TV (18)
Posted: June 10, 2020

Master Control Operator
WADL-TV (Detroit)
Posted, June 15, 2020

News Producer
WJRT-TV (Flint)
Posted: June 10, 2020

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