Issue #202 |  June 26, 2020   |   View online
Have a Happy 4th of July!
The MAB Office will be closed next Friday, July 3, in observance of the the Independence Day holiday weekend. The MAB News Briefs will resume publication on the week of July 6. We wish everyone a safe and happy 4th!
Highlights In This Issue:
More news below!
MAB Annual Business Meeting and Election of Directors Will Be Online on August 11
The Michigan Association of Broadcasters will hold its Annual Business Meeting and Election of Directors via Zoom this year. Save the Date: Tuesday August 11, 2020 at 10:00 am. Read More

Request FEMA Masks For Your Station
The MAB has received the face masks promised by FEMA! If you have not yet requested masks for your station,  click here to submit your request. Questions? Contact Denise Weston at

FCC Seeking Comment on the Origination of Programming by FM Translators
By: David Oxenford, 
Wilkinson Barker Knauer LLP

Should broadcasters be able to originate programming on FM translators? Playing off the proposal to allow limited amounts of programming on FM boosters - basically the insertion of local ads, news, or emergency alerts - in the zonecasting proposal on which the FCC took comments earlier this year, a group of broadcasters has taken the proposal one step further, and asked if translators (including those FM translators rebroadcasting AM stations) should not have the same rights proposed for boosters. Comments on this proposal are due July 23.  Read More

Reminder: Political Refresher Webinar Available for Viewing
On April 16, MAB Washington counsel David Oxenford presented a political refresher webinar for MAB members. With so many primaries to be held this summer for both state and federal office, this is a good time to review the political rules even in this time of social distancing.  Read More

MAB Provides Campaign Contact Information for 2020 Elections
The MAB and Kelley Cawthorne, MAB's Legislative firm are pleased to provide campaign information on the candidates up for election November 2020 online at  Read More

No National EAS/WEA Test This Year
Due to the ongoing coronavirus (COVID-19) public health emergency response, FEMA will not conduct a national test of the Integrated Public Alert and Warning System (IPAWS) this year. FEMA is moving the next national test of the system to 2021 out of consideration for the unusual circumstances and working conditions for those in the broadcast and cable industry. Read More
ABIP 11Reserve Your 2020 ABIP Inspection Now
The MAB's Alternative Broadcast Inspection Program (ABIP) is a unique partnership between the MAB and the FCC under which stations that participate can receive a three-year exemption from routine FCC inspections.  Scheduling is still available for the 2020 Alternative Broadcast Inspection Program (ABIP). The MAB will conducts these alternative inspections regionally through October.  Learn More

Beasley Media Group Detroit Collaborates with Local Community Leaders to Host Solutions Not Slogans
On June 25, Beasley Media Group's 105.9 Kiss FM (WDMK-FM/Detroit) on-air personalities Mason and Angie Star, along with 105.1 The Bounce (WMGC-FM) Morning Show Host Gello and The Detroit Praise Network's (93.5, 98.3, 99.9) Randi Myles hosted a zoom conference call with community leaders to discuss ways to bridge the gap between residents and the Police department to create "Solutions Not Slogans."   Read More

Former WATZ General Manager 'Uncle Don Rhea' Passes
The MAB has learned that former WATZ-AM/FM (Alpena) General Manager Don Rhea passed away June 20 at the age of 88.  Born Jack D. Rhea in 1931, he was known professionally as "Uncle Don Rhea."  Read More 

WJBK's Sherry Margolis Announces Retirement
After 35 years as an anchor at WJBK-TV (Detroit), Sherry Margolis has announced she is retiring.  The announcement was made Wednesday (6/24) during the station's 5 p.m. newscast.  Read More 

Longtime Lansing Broadcaster Mychal Grenawalt Retires 
After 40 years in the broadcasting industry, longtime Lansing-area broadcaster Mychal Grenawalt has announced his retirement.  He has spent the last seven years as a senior account executive with Nexstar Broadcasting's WLNS/WLAJ-TV.   Read More

Michigan Radio Debuts 'Kids These Days' Teen Podcast 
Michigan Radio has announced the debut of Kids These Days, a new podcast that offers an insider's perspective on what it's like to be a teenager today. This limited-run podcast is hosted by teens, and is a collaboration between Community High School in Ann Arbor and Michigan Radio's Peabody Award-winning podcast team.  Read More 

NATAS Michigan Announces 42nd Annual Regional EMMY® Winners
With an online ceremony held this past Saturday (6/20), National Academy of Television Arts and Sciences/Michigan announced the winners of the 42nd Annual Regional EMMY® Awards.  Read More 

Share Your Station's COVID-19 Stories 
The MAB wants to know and share what your station is doing unique as part of its coronavirus coverage in your communities and the associated economic issues you and your clients are facing.  Send your stories and photos to teh MAB's Dan Kelley at

Looking for Sales Professionals?

The MAB Foundation Board of Directors approved a new partnership with Central Michigan University's School of Broadcast and Cinematic Arts for the Fall 2020 semester.
The partnership will focus on developing mentoring relationships between students with an Electronic Media Sales Minor and broadcast industry professionals. 
Contact Rachel Krause for more information.

"Help Your Local Businesses With This Once In a Lifetime Opportunity!"
Tuesday, June 30 | Noon 
The COVID-19 pandemic has changed household shopping plans for every business in your market. The new reality is that all local businesses face unprecedented uncertainty. They don't know what the next week or a couple of months will bring. To provide answers and help your local businesses, LBS Research conducted a major COVID-19 impact shopping survey.  THE RESULTS OF THIS SURVEY WILL BE MADE AVAILABLE TO ALL BROADCAST ATTENDEES COMPLIMENTS OF LBS! In addition, this webinar will provide your team a selling strategy for the next 60 days through practical, street-ready recommendations on how media sellers can win back more than their fair share of revenue and how to equip your team for effective post-COVID selling.  Learn more and Register Now

Effective Feedback
Pat Bryson, LBS Broadcast Management Expert, discusses the importance and roles of positive feedback, constructive criticism, comments on performance reviews, and the inherent pitfalls of providing any of this when upset. These principles apply to station leaders with those they lead and to broadcast reps with their clients!

The MAB is excited to share that Local Broadcast Sales (LBS) is available free to members in 2020.
"From Influence to Impact: Putting More Political Ad Dollars On Your Books"
Wednesday, July 15 | 12:10 p.m. 
With this being an election year, everyone is looking for the "Silver Bullets" to help them write more political ad dollars, so please join your MAB and yours truly, Mark Levy for "From Influence to Impact: Putting More Political Ad Dollars on Your Books" on Wednesday, July 15th, 2020 at 12:10 PM Eastern, 11:10 AM Central. While we have to speak about them briefly, know that this is NOT a rules and regulations webinar: it is about writing more political ad dollars now. Learn More and Register Now

July 16, 2020 | 1:00 - 2:00 p.m.
"Digital and Social Media Issues "
with David Oxenford, Wilkinson Barker Knauer LLP
As broadcasters seek to find ways to monetize their digital offering and social media followers, legal issues arise. A broadcaster trying to sell advertising and conduct sponsored promotions on its digital and social platforms needs to worry about legal issues that arise not just from the FCC, but also issues from the FTC and other government agencies, as well as from state authorities. Join David Oxenford for a discussion of how to stay out of legal troubles in connection with your online advertising and promotions.
July 16, 2020 | 3:00 - 4:00 p.m.
"It's not just selling more digital 
... it's understanding how to
sell against it
with Derron Steenbergen, Swagger Institute
We certainly live in a digital world. Most media companies are striving to maximize total revenue and recognize one way to do so is by selling more digital. Here's the problem, many salespeople across the country know more about selling their website than selling against the social media that clients "think" works. It's time the sellers in our industry understood the message our clients need to hear. We definitely need to sell more of it but selling against properly could make more of an impact on your bottom line.

8 Elements That Radio Shows Can Use On Their Shownotes Webpages
By: Seth Resler,
Jacobs Media Strategies

Last week, I wrote about how radio shows - especially morning shows - can borrow the practice of creating "shownotes" pages from podcasters and use them as part of a broader digital strategy to grow their audience through email, social media, and search engines. In that post, I outlined the broad strategy. In this post, I'll take a closer look at some of the elements that radio DJs might want to include on their shownotes pages.   Read More

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Tues., June 30 | Noon
Free LBS Webinar: "Help Your Local Businesses With This Once in and Lifetime Opportunity" (Learn More)

Fri., July 3
MAB Office Closed for Holiday Weekend

Wed., July 15 | 12:10 p.m.
Free Webinar: "From Influence to Impact: Putting More Political Ad Dollars On Your Books" with Mark Levy (Learn More)

Thurs., July 16 | 1:00 p.m.
Free Webinar: "Digital and Social Media Issues" with David Oxenford (Learn More)

Thurs., July 16 | 3:00 p.m.
Free Webinar: "It's not just selling more digital ... it's understanding how to sell against it" with Derron Steenbergen. (Learn More)

Morning Show Co-Host
Blind (Michigan)
Posted: June 24, 2020

Network Administrator
Midwest Communications
(Kalamazoo/Battle Creek)
Posted, June 24, 2020

Assistant Director of Technology
WDIV-TV (Detroit)
Posted: June 22, 2020

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