Issue #199 |  June 5, 2020   |   View online
Advisory: Potential Facility Threat This Weekend 
The MAB has become aware of an unsubstantiated threat to broadcast facilities this weekend, especially at remote station tower sites. Apparently, this Saturday, June 6, has been declared by some by some groups as "Global 5G Protest Day."  Read More
Highlights In This Issue:
More news below!

An Overview for Reopening From the MAB's HR Attorneys
The following guidance was sent from MAB President/CEO Karole L. White to MAB members on June 3, 2020: 
These last few months have been very confusing and trying times. MAB is publishing this article to help you dig through all of the Executive Orders to find exactly the steps you need to take to get your staff back to working as a team at the office. The MAB has enclosed an overview, two summaries of the rules and a COVID Zone Map .  Read More

Governor's FOIA Extension Orders will End June 11
Governor Gretchen Whitmer announced Wednesday (6/3) that some of the more significant executive orders imposed as the COVID-19 pandemic took hold will be rescinded, including the order that allowed government bodies to extend some deadlines to respond under the Freedom of Information Act.  The executive ordered FOIA extensions will expire and return to normal at midnight on June 11, according to a report in Gongwer.

COVID-19 Relief Paycheck Protection Bill Passes Senate for Presidential Signature
The Senate passed on Wednesday (6/3) the Paycheck Protection Program Flexibility Act, which tweaks the CARES Act's program that provided forgivable loans to small businesses if they spent them on keeping workers employed, according to a report in Broadcasting+Cable.  Read More

NAB Condemns Violence Against Journalists, Provides Resources for Stations
National Association of Broadcasters President and CEO Gordon H. Smith on Monday (6/1) publicly condemned recent reports of violence against journalist and offered resources for stations to defend their First Amendment rights and to help keep news teams safe.  Read More

The President's Executive Order on Online Media - What Does Section 230 of the Communications  Decency Act Provide?
By: David Oxenford, 
Wilkinson Barker Knauer LLP

When the President issues an Executive Order asking for examination of Section 230 of the Communications Decency Act, which permitted the growth of so many Internet companies, broadcasters and other media companies ask what effect the action may have on their operations.  Read More

Share Your Station's COVID-19 Stories 
The MAB wants to know and share what your station is doing unique as part of its coronavirus coverage in your communities and the associated economic issues you and your clients are facing.  Send your stories and photos to teh MAB's Dan Kelley at
Nexstar Stations Host Virtual Town Hall on State Issues with Congressional Leaders
On June 3, Nexstar Broadcasting stations in Michigan (WOOD-TV (Grand Rapids), WLNS-TV (Lansing) and WJMN-TV (Marquette) presented a live "virtual" Town Hall with Michigan's U.S. Democratic senators Debbie Stabenow and Gary Peters  The 60-minute town hall, focused on the COVID-19 pandemic, economy, and protests in Michigan was moderated by WOOD-TV political reporter Rick Albin and WLNS-TV anchor Sheri Jones.  Read More

WQTX Adds 'DeDe in the Morning'
Midwest Communications-owned WQTX-FM (Lansing) has debuted the "DeDe in the Morning" show, airing weekday mornings from 5 - 10 a.m. weekdays. The syndicated morning program is now heard on over 40 stations.  Read More

Jason Addams Appointed OM of MacDonald Broadcasting Saginaw
Jason Addams joins MacDonald Broadcasting (Saginaw) as Operations Manager and Program Director of its four-station cluster.  Addams will oversee Country WKCQ-FM, Adult Hits WMJO-FM and AC WSAM-AM/WSAG-FM.  Read More

IPR Welcomes Cassidy Hough as Environmental News Intern
Interlochen Public Radio has announced a new environmental news intern, Cassidy Hough. Houghy is a junior at Michigan State University, double majoring in environment, science and health reporting journalism and environmental studies and sustainability.  Read More

2020 Radio Show will be a Virtual Experience
The National Association of Broadcasters and the Radio Advertising Bureau announced Wednesday (6/3) that the 2020 Radio Show, scheduled to be hosted in Nashville this September, will be replaced with virtual event amid concerns about the ongoing COVID-19 pandemic. 
Read More

WGVU to Acquire Grand Rapids FM Translator
Grand Valley State University's WGVU-FM has struck a deal with Goodrich Radio, LLC to acquire FM translator W237CZ (Grand Rapids).  The application for license transfer was filed with the FCC on June 3.  Read More

WWMT Celebrates 70 Years on the Air in Kalamazoo
Sinclair Broadcast Group's WWMT-TV (Kalamazoo) is celebrating 70 years on the air.  On June 1, 1950, the station signed on as WKZO-TV, West Michigan's CBS affiliate, running out of the Old Burdick Hotel, now the Radisson Plaza Hotel.  Read More


Looking for Sales Professionals?

The MAB Foundation Board of Directors approved a new partnership with Central Michigan University's School of Broadcast and Cinematic Arts for the Fall 2020 semester.
The partnership will focus on developing mentoring relationships between students with an Electronic Media Sales Minor and broadcast industry professionals. 
Contact Rachel Krause for more information.

Webinar: Reopening Doors with Innovation and Creativity | Noon on June 9
In The economic impact of COVID-19 has had devastating effects on your station and local businesses. As we begin to emerge from this crisis, clients will start demanding more from you as you provide solutions that address the new challenges that merchants and consumers are facing. Your pre-COVID selling process isn't going to be enough. You have an opportunity to restructure how you sell your station's traditional and digital products and now is the time to redefine your competitive advantage. Going forward, your clients will evaluate you based on your resilience and ability to provide sound business leadership. It is your responsibility to rise above other local marketing reps with creative thought and implementation. Changes to your daily routine and professional life will be required. Come see how to do it!  Sign up for this timely webinar at

Monetize Social Media
LBS Social Media Expert Lori Lewis takes LIVE broadcaster questions! In this session: Can you explain what a KPI is? What are some roadblocks that we need to be aware of when it comes to selling social media?  Our station has decided to skip social media and focus on other digital solutions instead. Do I still need to concern myself with social media? I like discussing social media with my clients. What kinds of questions should I ask so our discussion remains on target?
The MAB is excited to share that Local Broadcast Sales (LBS) is available free to members in 2020.
June 18, 2020 | 1:00 - 2:00 p.m.
"Trends in Local Sales
of OTT Advertising
with Jack Zavoral, Local Media Association
This webinar will explore go to market strategies for local TV stations in the OTT/Connected TV space.
To Recover From the Pandemic, Radio Must Get Serious About Lead Generation
By: Seth Resler,
Jacobs Media Strategies

For weeks, we've all been talking about the changes the radio industry has made in response to the COVID-19 pandemic that will eventually become a permanent part of our "new normal." Whether it's DJs broadcast from home or conducting focus groups over Zoom, some things are here to stay.   Read More

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June 9 | Noon
LBS Webinar: "Reopening the Doors with Innovation and Creativity" (Register Free)

June 18 | 1:00 p.m. 
Free Webinar: "Trends in Local Sales of OTT Advertising" (Register Now)

Public Media Director of Annual Giving
WKAR (East Lansing)
Posted: June 2, 2020

Sales Manager
WCFX-FM (Mt. Pleasant)
Posted: June 2, 2020

Account Executive
WJMN-TV (Marquette)
Posted: May 28, 2020

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