Issue #98 March 23,  2018 |  View online
Top of the News:

* MAB Partners with Dennis Baldridge for 2018 ABIP
* Meet with State Lawmakers on May 15
* MAB is Collecting Nominations for 2018 Hall of   Fame/Lifetime Achievement Awards
* Al Sharpton Joins WFDF
* Pillsbury's March 20 'You and #MeToo' Webinar Still   Available to MAB Members
* MAPB Accepting Nominations for 2018 Public Media   Impact Awards

All this and more below
April 10: Quarterly Issues/Program List Due

April 10: Quarterly Transition Progress Reports Due

April 10: Certification of Children's Commercial Time Limitations Due

April 10: FCC Form 398 Children's Programming Report Due

April 10: Class A Television Continuing Eligibility Certification Due

MAB Partners with Dennis Baldridge for 2018 ABIP
The MAB offers ABIP through a  unique partnership between the with the FCC. Participating stations are able to receive a three-year exemption from routine FCC inspections.  Once any deficiencies noted in the MAB ABIP Report are resolved, a copy of the three-year ABIP Certification granted to the station will also be provided to the FCC.  Read More

Your MAB in 2 Minutes
The MAB testing a new communications service that will go out the last Monday of every month.   Read More

The MAB is on the Road with U.P. 'Snack and Learn' Stops 
The MAB's Jacquelen Timm was in Marquettle this week to visit with MAB members at Great Lakes Radio and WLCU-TV. Check out pictures from her visit on the MAB Facebook page. The MAB has launched its "Snack and Learn" program to share the benefits of MAB membership with broadcasters across the state. Contact Jacquelen Timm at 1-800-YOUR-MAB to schedule a "Snack and Learn" at your station.

Thank You 2018 MAB Members!
Your MAB has many exciting things happening in 2018! 
If you have not paid your MAB dues by March 31, you could miss out ... Read More

Meet with State Lawmakers on May 15
The MAB Board of Directors and  President/CEO Karole L. White invite you  to attend a broadcast industry  State Capitol Advocacy Day on May 15.  MAB members are invited to meet with their local lawmakers and leaders who chair committees of influence to the broadcast industry .  
Read More

State Capitol_150 State/Legislative Update

House Committee Approves Drone Regulations
Legislation containing drone regulation recommendations from a 2016 task force has unanimously passed the House Communications and Technology Committee  Read More

DC-Capitol_100 Federal/Congressional Update

'RAY BAUM' Repack Funding Act Passes the House
According to a report in Broadcasting & Cable, the 'RAY BAUM Act' was passed the U.S. House unanimously out of the Energy & Commerce Committee Read More

NAB Pushing For A Green-Light For Online Auto Ad Disclosures
According to a report in Inside Radio, the FCC has given an unofficial not to an NAB push for online auto ad disclosures.  Read More

MAB is Collecting Nominations for 2018
Hall of Fame/Lifetime Achievement Awards
Nominations are now being taken for the 2018 Michigan Hall of Fame and Lifetime Achievement Awards. This year's honorees will be recognized at the Advocacy Conference & Awards Banquet on August 13 and 14 at the Grand Hotel on Mackinac Island. Nominations are due by April 27, 2018.  Click here to learn more.  

Al Sharpton Joins WFDF
WFDF-AM (Detroit), the market's only black talk radio station, welcomes Rev. Al Sharpton with his show "Keeping it Real."Sharpton will be heard weekdays from 2:00 - 5:00 p.m. beginning March 26.

Lyle Cifuentes Appointed WXYZ/WMYD-TV Digital Director
WXYZ and WMYD-TV (Detroit) has appointed Lyle Cifuentes Digital Director of the two stations. Cifuentes was the stations' executive producer of digital content before being promoted to her new position Read More

John Cook named Local Sales Manager at WDIV-TV
WDIV-TV (Detroit) has named John Cook Local Sales Manager.  Cook most recently was the station's National Sales Manager, a role he took over in 2016 Read More

WLUC Announces New Newscast 
WLUC-TV (Negaunee-Marquette) has announced that it is launching a new half hour live news program, "TV6 First Look", beginning April 23. The program will be a production of TV6 News, and will be seen weekdays at 5 p.m. Eastern.  Read More

WMMI-AM Adds FM Translator
Lattitude Media has announced that it has added an FM translator for daytimer WMMI-AM (Shepherd-Mt, Pleasant), providing 24/7 service. Read More


New P1 Learning Training Courses: 
'Ask and You Get, Don't and You Won't'

Course Description:  Negotiation, simply defined, is a discussion aimed at reaching an agreement. Not as simple as it sounds, because on both sides of this discussion there are humans involved. All with egos, agendas and motives. The ultimate goal of any negotiation is victory. But, that too is not as simple as it sounds because no matter which side of the negotiating table you happen to be sitting on - buyer or seller - you want to walk away from that table with a big old win under your belt.   Click here to log in and watch this course... 

Support: For questions, support or additional information please contact our amazing support team by email at or by phone at (888) 944-9377.

Don't miss out on your opportunity for free, online training as an MAB member!   Sign your staff up today!

MAB Third Thursday Webinars Announced
Mark your calendars to spend "Third Thursdays with the MAB" each month throughout 2018. Webinars are free to MAB members. Questions? Contact Jacquelen Timm at 1-800-YOUR-MAB or

April 19, 2018 | 1:00 - 2:00 p.m.
with David Oxenford

May 17, 2018 | 1:00 - 2:00 p.m.
with Paige Nienaber

'You and #MeToo' Webinar Still Available for MAB Members to Review
After being fed in its infancy by media coverage, the #MeToo movement is now consuming media companies of all sizes, with nearly daily reports of sexual harassment charges. If you missed last week's "You & MeToo - Crisis Management for Media Companies Addressing Sexual Harassment Complaints" webinar, the MAB has archived the presentation for it's members. Click here to login to the member accessible content. 

Solve for "X":  NFL is to Super Bowl® as USOC is to Olympics® as NCAA is to X® (There Is More Than One Correct Answer!)
By:  Mitchell Stabbe,
Wilkinson Barker Knauer, LLP
via the Broadcast Law Blog

With the NCAA Basketball Tournament underway, broadcasters, publishers and other businesses need to be wary about potential claims arising from their use terms and logos associated with the tournament, including March Madness®, The Big Dance®, Final Four® or Elite Eight,® each of which is a federally registered trademark   Read More

The Robinson Report - Different
By:  Kevin Robinson
Robinson Media

Coffee - Starbucks vs. Dunkin Donuts. Smartphone - iPhone vs. Android. Religion - Protestant vs. Catholicism.  None of the above is "better" than the other, only different. The "better" is determined by the end user, not the designer.  Read More  

How Radio Stations Can Use Gary Vaynerchuck's $1.80 Instagram Strategy
By: Seth Resler
Jacobs Media Stratagies

Gary Vaynerchuck (a.k.a. "Gary Vee"), the CEO of digital media agency VaynerMedia, is a popular speaker, author, and podcaster in the digital marketing space. He's also an Instagram evangelist Read More

More Media Career Fairs are set for the Fall
Discover your station's next all-star. Find your dream job. It can all happen the the MAB Foundations Media Career Fairs. Our next round of fairs is set for the fall. Click here to learn more and reserve your station's booth now.
Celebrate the MAB's 70th Anniversary with a gift to the Future of Broadcast Excellence
The MAB Foundation invites MAB members to make a gift of $7 per month (or one-time $84 donation) to celebrate MAB's 70th anniversary. The "Seven for 70" donations will contribute to the continuation of the educational programs that have benefited Michigan broadcasters over the years.
Learn more, view our benefactor Honor Roll and make your gift at

WKAR's Elkins Featured in Podcast
WKAR's Russ White recently sat down with Susi Elkins, director of broadcasting and general manager of WKAR Public Media at Michigan State University to talk about evolving the station's mission to "serve, educate, inspire and entertain" in the digital age.  Read More

MAPB Accepting Nominations for 2018 Public Media Impact Awards
The MAPB is now accepting nominations for the its 2018 Public Media Impact Awards. The awards recognize public media professionals and benefactors for their contributions to public broadcasting in Michigan . Nominations are due by June 6.  Learn more and download the nomination form. 
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In This Issue

April 19 | 1- 2 p.m.
Webinar: "Advertising Issues for Social and Digital Media" with David Oxenford.

May 15 
MAB State Capitol Advocacy Day, Lansing

May 17 | 1 - 2 p.m.
Webinar: "Being Able to Change your Plan" with Paige Nienaber.


Mark your calendar now for the 2018 Advocacy Conference and Awards Banquet! Join us August 13-14 at Mackinac Island's Grand Hotel as we kickoff the MAB's 70th anniversary celebration. 
Click here to register for the conference and reserve your room at the Grand Hotel. 


We know your station is great.Now lets show all the other broadcasters across  Michigan just how great you are. Send pictures, video and news releases about your station's accomplishments to be featured in the 
weekly MAB News Briefs


The MAB Foundation invites you to celebrate the 70th Anniversary of the MAB by supporting the future of broadcast excellence.  Click here to set up your $7 per month gift for one year or make a one-time gift of $84.   


Albert Blinke
Dan Boers
Kristin Burns
Rob David
Bruce & Sue Goldsen
Wendy Hart
Bill Keith
Julie Koehn
Fred Jacobs
Paul Jacobs
Mark Libke
Pam Manor
Christopher Meller
Dr. Peter Orlik
Jam Sardar
AnnMarie Scaramuzzino
Stephen Schram
Denise Weston
Jon Whiting
Jennifer Williams

Thanks for the Support of Our Associate Members!

Adrian College/WVAC-FM  

Bell Media Inc.

Hillsdale College/WRFH-LP

Inter-Tribal Council of Michigan

Michael Murphy

Robert Ridder Broadcasting Consultants

Upper Peninsula Breaking News

Michigan Association of Broadcasters | 517-484-7444 | |
819 N. Washington Ave. |  Lansing, MI 48906