Issue No. 247 | March 25, 2021 | View Online
Station of the Year Reveals will Conclude BEA Week on Friday

Thank you to all who have tuned in each day throughout BEA Week. This has been an exciting way to celebrate the award-winning work of our members during the ongoing coronavirus pandemic. Be sure to visit tomorrow, Friday, March 26, to find out who has won Station of the Year honors. No registration is required.
Upcoming Events

March 30 | 3:00 p.m.
FREE Webinar: Strike While the Iron’s Hot…Go get the order NOW! (Register Now)

April 15 | 2:00 p.m.
FREE Webinar: How to Take Advantage of Email Marketing Without Overextending Your Staff (Register Now)

April 29-30
MAB State Capitol Day

April 30
Nomination Deadline for Hall of Fame inductions and Lifetime Achievement and Young Professional awards
MAB State Capitol Day: April 29- 30
Take a day to make virtual visits with your state legislators. It's easy. Just register for the free MAB State Capitol Advocacy Day and MAB does the rest. You will be paired with a couple of other broadcasters from your area. MAB will prepare the issue papers and a report on the economic impact of Michigan's Broadcasters on the state. We set the Zoom meetings for you. Read More
FOIA Package Clears Senate Committee
Legislation that would open up some records from the governor's office and the Legislature cleared a Senate committee Tuesday (3/23) in the latest attempt to remove Michigan from the minority of states that do not currently allow access to such records, according to a report in Gongwer. Read More
FCC Hearing Designation Order Reminds Broadcasters that Long Periods Where They are Not Operating May Lead to License Renewal Problems
By: David Oxenford, Wilkinson Barker Knauer LLP
On March 8, the FCC issued a hearing designation order, sending to an Administrative Law Judge the question of whether an AM station’s license renewal application should be granted. Read More
Protect Your Station from Random FCC Inspections
You say they don't do that anymore! Not true, they do. It's easier than ever before. With so much of our business activities available in our public file and on electronic forms at the FCC, they can easily inspect a station without ever coming to your door. Additionally they still investigate complaints. Read More
Michigan Radio's Steve Schram appointed to Nielsen Audio Advisory Council
Steve Schram, Executive Director and General Manager of Michigan Radio – WUOM, Ann Arbor, has been selected to serve as the sole representative for Public Radio on the Nielsen Audio Advisory Council.
Frank Beckmann to End WJR Run this Friday
WJR-AM (Detroit) Mid-Morning On-Air Host Frank Beckmann, who announced his coming retirement in January, will do his last program on-air at WJR this Friday (3/26), wrapping up a 48-year radio career. A sports broadcasting legend, Beckmann has hosted “The Frank Beckmann Show” on WJR weekdays from 9:00 a.m. to Noon for the last 18 years. Read More
Breck Kinsey Joins Saginaw's WKCQ
MacDonald Broadcasting's WKCQ-FM (Saginaw) has announced that Breck Kinsey has joined the station's airstaff for the 7 p.m. to Midnight shift. Kinsey arrives from WLEW-FM (Bad Axe), where she spent nearly two years on the air. Read More
WDIV Promotes Angie Cady to Local Sales Manager
WDIV-TV, Graham Media Group’s NBC affiliate in Detroit, has named Angie Cady its Local Sales Manager. In this role, Cady will be responsible for overseeing the day-to-day operations of the local sales team and strategy. Read More
Northern Michigan Radio Legend Bill Vogel Passes
The MAB has learned that veteran northern Michigan air personality and voice-over/commercial talent "The Captain" Bill Vogel has passed away. For 20 years, Vogel was "The Mouth" of WKHQ-FM (Charlevoix) and helped put the station on the map. He built a large following with his Zoo Crew Morning Show and his fan base included visitors and residents alike. Read More
MAB Board of Directors Elects 3 New Officers
MAB Chairman Stephen A. Marks, The Marks Group (Alpena and Marquette), announced the following change in the MAB Executive Committee:  Read More
FREE WEBINAR: Strike While the Iron’s Hot…Go get the Order NOW! with Derron Steenbergen, Swagger Institute

Tuesday, March 30, 2021 | 3:00 – 4:00 p.m.
Urgent! Billions of dollars are flowing into Michigan. The pockets of many Michigan taxpayers will be full and the pent-up desire to shop for goods and services is being unleashed. You advertising clients may not have put this together. Be sure that they and you benefit from all this.

Opportunity is knocking and you must answer! You have a chance to instantly increase your sales if you will immediately begin to tell “the stimulus” story. Our clients are not aware of how much money is now available and you can be the one to help them get their share. This webinar will educate you on the story to tell and teach you how to deliver the message. For all broadcast sellers and managers.

Learn how to speak to your clients and future clients about the impact of the stimulus can have on their business. The average qualifying family of four will receive approximately $5,400.
FREE WEBINAR: How to Take Advantage of Email Marketing Without Overextending Your Staff
with Seth Resler, Jacobs Media Strategies

Thursday, April 15, 2021 | 2:00 – 3:00 p.m.
Email can be a powerful marketing tool for broadcasters, but many don’t have the manpower to take full advantage of it. In this webinar, Seth Resler will show you t how to automate your email campaigns to save your staff time.

You’ll learn:

  • How to create an automated campaign to email out new website content
  • How to create an automated campaign to recycle older email content
  • How to increase registrations of your email database

It is common to run into difficult selling situations in the field.  Let us know what we can help with and we will get your question in front of our seasoned broadcast professionals who will get you a personalized response with real strategies for your specific situation!
The BEST Program

The BEST Program is designed for sellers who are new to broadcast. Each weekday for 5 weeks, you will receive a special email containing 3 videos. In less than 30 minutes per day, your new sellers will have built up a solid foundation for a career in selling broadcast!
Sales Ideas

Sometimes we just need a creative boost or an idea to take to a prospect tomorrow – or even today! The list contains 99 of the hundreds you can find on the site! Need a creative boost or some fresh ideas? This section of LBS is loaded with them!
Take Advantage of the MAB Sales & Leadership Helpline
For the next three months we are offering this free service to help our members get their station back on track after the long COVID year. Call 972-522-8570 during business hours Monday through Friday. Your call will be answered in 24 hours. Take advantage of this great service while we are offering it.
2021 Student Award Winners will be Announced Live Online April 7 & 8 at 3:00 p.m.

Tell your mama, your papa, your sister and your friends to tune in live at 3 p.m. on April 7 and 8 to see the 2021 Michigan Student Broadcast Awards winners announced live at
TV News Reporter
(Traverse City/Cadillac)
Posted: March 24, 2021

Multi-Media Reporter
(Grand Rapids) 
Posted: March 18, 2021

News Director
Posted: March 19, 2021

5 Pop-Up Ads Your Radio Station Should Have on Its Website
By: Seth Resler, Jacobs Media Strategies
Believe it or not, I am a big advocate of using pop-up windows on radio station websites. However, there's a right and a wrong way to use them. Pop-up windows are incredibly irritating when they are used to advertise something that has no relevance to a visitor. Under no circumstances should you allow your station's sales team to sell ads to be used in pop-up windows. The last thing your listeners want to see when they come to your station's site is pop-ups hawking discount mattresses or Horny Goat Weed. Read More