Issue #196 |  May 15, 2020   |   View online
Highlights In This Issue:
More news below!

From the President:
MAB Funding Shaken
By: Karole L. White,  
MAB President/CEP

We, as all of you, have suffered the loss of revenue. We have lost several NCSA Partners this spring as well. It has put a significant strain on our budget. Others just postponed their messages until Fall. We have a few new NCSA Partners as a result of, but not directly related to, the virus. A number of these partner messages are very time sensitive and need to air in May and June. Read More

Both Senate, House Considering Expansion of PPP Lifelines to Include Local Media 
Broadcasters may soon be able to take advantage of the Paycheck Protection Program after a bipartisan-backed bill was introduced in the Senate on Wednesday (5/13) that would allow local radio and television stations and newspapers to tap into the federal government's small business loan forgiveness program, according to a report in InsideRadio . Read More

Comments Due June 12 on Proposal to Expand the Use of Distributed Transmission Systems by TV Stations Operating with ATSC 3.0 Transmission Systems - What is Being Asked?
By: David Oxenford, 
Wilkinson Barker Knauer LLP

The FCC's proposal to expand the use of Distributed Transmission Systems by television stations operating with the new ATSC 3.0 transmission system was published in the Federal Register May 13 (here). That publication announces that the comment deadlines on the FCC's DTS Notice of Proposed Rulemaking are due by Friday, June 12, 2020, and reply comments will be due by Monday, July 13, 2020. Read More

FCC Chairman Praises Broadcasters for Public Service Commitment at NAB Show Express
FCC Chairman Ajit Pai told a virtual NAB Show Express audience on Wednesday (5/13) that legacy public service commitment of the nation's broadcasters is "showing up in spades" during the pandemic, according to a report in Broadcasting+Cable . Read More

Incumbent Sen. Gary Peters Begins Airing 2 New Ads
Sen. Gary Peters' campaign began airing two new advertisements in markets across the Michigan on Wednesday (5/13), touting efforts to protect the state's businesses during the new coronavirus pandemic and bringing manufacturing back from China, according to a report in Gongwer.  The Bloomfield Township Democrat won his seat as Michigan's junior Senator in 2014 and faces re-election at the end of his first term in November's General Election.

Share Your Station's COVID-19 Stories 
The MAB wants to know and share what your station is doing unique as part of its coronavirus coverage in your communities and the associated economic issues you and your clients are facing.  Send your stories and photos to teh MAB's Dan Kelley at
WILX Raisies more than $10K to 'Feed the Frontline'
Partnering with PCFU and local restaurants, Gray Media's WILX-TV (Lansing) has raised more the $10,000 in its ongoing effort to "Feed the Frontline."  Read More

WKAR Promotes Karel Vega to Managing Editor, Sophia Saliby Named New 'All Things Considered' Host
Michigan State University's WKAR Public Media announced May 8 that "All Things Considered" host Karel Vega had been named radio news managing editor and that Sophia Saliby will take over as Michigan's capital region ATC host this month.  Read More

J. Steele Promoted to Assistant Program Director at The BOUNCE
Beasley Media Group announced on May 8 that J. Steele had been promoted to Assistant Program Director at WMGC-FM (Detroit).  Read More

5 Michigan Stations Honored with Regional Murrow Awards
The Radio and Television Digital News Association announced on Tuesday (5/12) the winners of the 2020 Regional Edward R. Murrow awards; and three radio stations and two television stations in Michigan have been recognized as winners.  Read More

WSGW Recognized for Community Service with NAB Crystal Award
WSGW-AM (Saginaw) was one of 10 radio stations across the nations to be honored on Wednesday (5/13) as part of the the 33rd annual NAB Crystal Radio Awards.  Read More

Michigan Radio Reschedules 'The Moth Mainstage' for Oct. 23
Due to the coronavirus pandemic, Michigan Radio's presentation of "The Moth Mainstage" at Detroit's Music Hall Center for the Performing Arts has been rescheduled to take place on October 23, 2020.  Read More

Nominations for Public Media Impact Awards Due June 3
Nominations are due June 3 for the the 2020 MAPB Public Media Impact Awards. Up to two awards are given - one Professional (all professionals including volunteers working in public broadcasting) and one Donor (individuals or foundations). Learn More


Looking for Sales Professionals?

The MAB Foundation Board of Directors approved a new partnership with Central Michigan University's School of Broadcast and Cinematic Arts for the Fall 2020 semester.
The partnership will focus on developing mentoring relationships between students with an Electronic Media Sales Minor and broadcast industry professionals. 
Contact Rachel Krause for more information.

LBS has Nearly 7 Hours of Coronavirus-related Training Content Available
Free to MAB Members

There are 29 newly created Local Broadcast Sales videos available to MAB members for FREE. That's nearly seven hours' worth of new content specifically designed to address selling and leading during this pandemic!  Learn more here: /

COVID Selling Q&A
LBS Broadcast Selling Expert, Mark Levy takes LIVE broadcaster questions! In this session:  In today's environment, should we offer a free month to a good client that we don't want to see leave?  Can you explain why the Bar Association is a good target?  What kinds of compelling messages need to be promoted by gardening businesses and landscapers?

A Surprising Survey!
Gary Moore discusses a few shocking facts from a recent sales survey!

The MAB is excited to share that Local Broadcast Sales (LBS) is available free to members in 2020.
May 21, 2020 | 1:00 - 2:00 p.m.
Updated:  "Working with Agencies
More Effectively: Post Pandemic"
with  Lorri Rishar, CEO of EDGE,
Angela Minicuci, Senior Account Executive, Martin-Waymire & Ellyn Davidson, CEO, Brogan & Partners Convergence Marketing
As many businesses are opening slowly to restart the economy, the new 'business as usual' will look different. Join Lorri Rishar, CEO of EDGE, Angela Minicuci, Senior Account Executive, Martin-Waymire and Ellyn Davidson, CEO, Brogan & Partners Convergence Marketing, for a live webinar panel discussion. 
Topics will include: reestablishing relationships, approaching agencies, client proposals with social distancing and working remotely while providing amazing customer service!   

May 21, 2020 | 3:00 - 4:00 p.m.
"21st Century Leadership -
How to cultivate leadership in today's workplace."

with Jeff Butler, Generation Workplace Expert
Whether you are a Baby Boomer, Millennial or Generation Xer, the same rule applies, leaders speak with their actions, not with their words. So, it's imperative that leaders understand how to stimulate action in adverse circumstances. Jeff dives deep into how the psychology of leadership works, debunking the biggest myths that are often preached about leadership. Mostly important, Jeff shows how anyone can develop leadership traits to create life-changing adjustments to get extraordinary results, whether that may mean getting a better following, group leadership, or inspiring others around you. For maximum impact, Jeff provides real-world, actionable tips to help attendees take immediate steps to apply his advice and his as leaders in their own careers. Learning Points: Project the right leadership image in person and online. Discover the truth behind common leadership traits such as courage and purpose Avoid common mistakes of personal leadership and career advancement.

A Quick-and-Dirty Way to Make Animated Livestreaming Video Bumpers
By: Seth Resler,
Jacobs Media Strategies

As a professional broadcaster, I can't resist the temptation to increase the production values of my livestream videos on social media. I realize that this is a medium where the audience doesn't have the expectations of a local newscast, let alone Game of Thrones, but I can't help it. If I can make the videos look slicker, I will.  Read More

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May 21 | 1:00 p.m. 
Free Webinar: "Working with Agencies More Effectively: Post Pandemic" (Register Now)

May 21 | 3:00 p.m. 
Free Webinar: "21st Century Leadership" 
Register Now)

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