Issue #197 |  May 22, 2020   |   View online
It's Memorial Day Weekend! The MAB will be closed on Monday, May 25 and honor and celebration of those who have given their lives as members of the United States Armed Forces Normal business hours resume Tuesday, May 26. Enjoy a safe and happy holiday weekend!
Highlights In This Issue:
More news below!

Whitmer Tells NBC 'Today' Show That She Has Spoken with Biden Campaign About VP Ticket
Gov. Gretchen Whitmer said Tuesday (5/19) during an interview on NBC's "Today" show that presumptive Democratic presidential nominee Joe Biden has contacted her about the possibility of her joining his ticket as the candidate for vice president.  Read More

State Capitol_150 Michigan Restaurant Leader Tells Senate Committee It Will Take Industry 18 to 20 Months to Bounce Back
A seemingly vague road map to recovery and the inevitability of massive debt were among the top concerns shared by Michigan restaurateurs and retailers on Tuesday (5/19) during a Senate committee discussion regarding the safe reopening of the state's economy, according to a report in Gongwer.  Read More

Copyright Office Says Safe Harbor System 'Unbalanced,' Industry Points to Big Tech to Fix
The U.S. Copyright Office has released the results of its multiyear study of the Digital Millennium Copyright Act, Section 512 of the Copyright Act, concluding that the law's safe harbor system today is "unbalanced," calling on Congress to fix it, according to a recent report in All Access. But industry organizations from both label and artist sides have charged that big tech platforms should and can make changes to address the problems.  Read More

The Law of Defamation and Political Advertising Argued in Trump Suit Against Wisconsin TV Station
By: David Oxenford, 
Wilkinson Barker Knauer LLP

Political "issue advertising" - advertising run by groups like PACs and political parties rather than a candidate's authorized campaign committees - is a rough and tumble world in which broadcasters can often find themselves in the middle. Read More

Share Your Station's COVID-19 Stories 
The MAB wants to know and share what your station is doing unique as part of its coronavirus coverage in your communities and the associated economic issues you and your clients are facing.  Send your stories and photos to teh MAB's Dan Kelley at
WLUC-TV Fills U.P. Food Banks with Virtual Can-A-Thon
Gray Television's WLUC-TV (Marquette) is raising money for area food banks with the "WLUC Virtual Canathon." Unlike past "canathons" and with social distancing in place, food banks are asking for monetary donations to be sent directly to them.  A list of participating food banks that WLUC viewers can donate to is listed on the station website.  Read More

Interlochen Public Radio Receives Google New Initiative Grant for COVID-19 Coverage
Interlochen Public Radio has received $5,000 from Google News Initiative's Journalism Emergency Relief Fund. The Journalism Emergency Relief Fund was founded to support the production of original journalism for local communities in the face of the COVID-19 pandemic.  Read More

Nexstar Promotes Marci Daniels to Vice President and General Manager of its Lansing Broadcast and Digital Operations
Nexstar Broadcasting, Inc. has announced that it has promoted Marci Daniels to Vice President and General Manager of its broadcast and digital operations in Lansing, overseeing WLNS-TV (CBS) and Read More

WKAR Adds Spanish Language Programming
WKAR NewsTalk (AM870/105.1FM) (East Lansing) is now devoting two hours each weekday afternoon to Spanish language news and information..  Read More

NATAS Michigan Announces 42nd Annual Regional EMMY® Nominations
Television stations, cable networks, ad agencies and production houses throughout Michigan have received nominations for this year's National Academy of Television Arts and Sciences/Michigan 42nd Annual Regional EMMY® Awards.).  Read More

Jason Jennings, Former Northern Michigan DJ, TV Reporter Turned International Best-Selling Author on Business Leadership Passes Away
Famed sales and management trainer, business author and Upper Peninsula native Jason Jennings has passed away, according to posts made on his social media accounts. The following message appeared on his Facebook page on Wednesday (5/20).  Read More

Nominations for Public Media Impact Awards Due June 3
Nominations are due June 3 for the the 2020 MAPB Public Media Impact Awards. Up to two awards are given - one Professional (all professionals including volunteers working in public broadcasting) and one Donor (individuals or foundations). Learn More


Looking for Sales Professionals?

The MAB Foundation Board of Directors approved a new partnership with Central Michigan University's School of Broadcast and Cinematic Arts for the Fall 2020 semester.
The partnership will focus on developing mentoring relationships between students with an Electronic Media Sales Minor and broadcast industry professionals. 
Contact Rachel Krause for more information.

The BEST Program!
Designed as a new hire series, The BEST Program (Broadcast Essentials for Selling Today) is also quickly becoming popular with veteran sellers who want to take advantage of the opportunity to receive a refresher on their broadcast selling skills. Start the DAILY, five-week BEST Program on your time table! All you need to sign up is an LBS user name and password!

Making Your Mark
In this 4-part "presentations" session, LBS Broadcast Selling Expert Paul Weyland shows you how to come up with the best idea and then deliver the finest presentation your client has NEVER seen. After this series, you'll get essential meetings faster and close more annual local direct business than you did, even before the pandemic.
The MAB is excited to share that Local Broadcast Sales (LBS) is available free to members in 2020.
June 18, 2020 | 1:00 - 2:00 p.m.
"Trends in Local Sales
of OTT Advertising
with Jack Zavoral, Local Media Association
This webinar will explore go to market strategies for local TV stations in the OTT/Connected TV space.
10 Factors to Consider When Livestreaming Video to Social Media
By: Seth Resler,
Jacobs Media Strategies

As a professional broadcaster, I can't resist the temptation to increase the production values of my livestream videos on social media.  More and more radio DJs are livestreaming from their homes on social media as a way of engaging their audiences. But creating a compelling livestream broadcast requires more than just opening an app and pressing a button. Whether you're just coming up with an idea for a livestream concept or you're looking to fine-tune something that you're already doing, here are some factors to consider:  Read More

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June 1
Radio FCC License Renewal Filing Deadline
(Learn More)

June 1

EEO Annual Report Filing Deadline (Learn More)

June 3 
MAPB Public Media Impact Award Nominations Due (Learn More)

June 18 | 1:00 p.m. 
Free Webinar: "Trends in Local Sales of OTT Advertising" (Register Now)

Account Executive
WADL-TV  (Detroit)
Posted: May 21, 2020

The World Network (Southfield)
Posted: May 21, 2020

Maintenance Technician
WNEM-TV (Saginaw)
Posted: May 19, 2020

Mid Michigan
Marketing Consultant
WCFX-FM (Mt. Plesant)
Posted: May, 15, 2020

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