The FCC announced on Monday (5/4) a policy that will relieve broadcasters of wide-dissemination EEO obligations in rehiring laid-off employees in a post-shutdown world. Because of the significant economic hit taken by broadcasters when so many advertisers pulled their advertising schedules as so many businesses shut down, many broadcasters who did not receive PPP loans were forced to lay off employees in order to be able to afford to continue operating.   Read More

Nominations are due June 3 for the the 2020 MAPB Public Media Impact Awards. Up to two awards are given - one Professional (all professionals including volunteers working in public broadcasting) and one Donor (individuals or foundations). Learn More

Available FREE of charge to MAB members, this important sales training opportunity will feature tips and techniques for advanced and intermediate sellers. It's time to pick things up as the state opens up for business again.  Learn More

LBS has Nearly 7 Hours of Coronavirus-related Training Content Available
Free to MAB Members

There are 29 newly created Local Broadcast Sales videos available to MAB members for FREE. That's nearly seven hours' worth of new content specifically designed to address selling and leading during this pandemic! Titles include:

• What's Your COVID-19 Strategy?
• How to Work From Home
• COVID-19: Be the Best in Your Market (including LIVE Q&A from Broadcasters) - Parts 1-7
• Broadcast Sellers Can Be Sales Leaders During an Unsettled Economy (including LIVE Q&A from Broadcasters) - Parts 1-11
• The Survival Marketing Workshop (including LIVE Q&A from Broadcasters) -  Parts 1-9

Learn more here: http://localbroadcastsales.com/covid-19/

EVERY Michigan sales manager and seller can create their own, individual LBS account FREE of charge through your station's membership with the MAB. To create an account, fill out the simple form on the LBS home page.

Click here to log in to LBS and register!

Emmie is a passionate social marketer dedicated to designing marketing campaigns that inform the uninformed, connect the disconnected, and attract people to resources that help improve their lives. She leads community engagement and media strategy at Güd Marketing. This includes a wide range of responsibilities from research analysis to development and implementation of comprehensive community education and marketing plans. She has worked on national, statewide, regional and local campaigns for clients including Auto-Owners Insurance, Michigan Education Trust, the City of Flint during the lead water crisis, Michigan Office of Special Education, and more. With over 15 years as a marketing and media professional, Emmie has developed a deep understanding the ever-changing media landscape. She is a data-driven marketer who also understands that relationships are paramount to creating right media mix to drive results. An experienced speaker and trainer, Emmie as taught media, digital, and social media marketing throughout 26-states.

 

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Whether you are a Baby Boomer, Millennial or Generation Xer, the same rule applies, leaders speak with their actions, not with their words. So, it's imperative that leaders understand how to stimulate action in adverse circumstances. Jeff dives deep into how the psychology of leadership works, debunking the biggest myths that are often preached about leadership. Mostly important, Jeff shows how anyone can develop leadership traits to create life-changing adjustments to get extraordinary results, whether that may mean getting a better following, group leadership, or inspiring others around you. For maximum impact, Jeff provides real-world, actionable tips to help attendees take immediate steps to apply his advice and his as leaders in their own careers. Learning Points: Project the right leadership image in person and online. Discover the truth behind common leadership traits such as courage and purpose Avoid common mistakes of personal leadership and career advancement.

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The COVID-19 pandemic has upended media predictions for 2020 and beyond. Young consumers are watching local news, older consumers are exploring TikTok and nearly every gen is streaming something. "Work from home" and "stay safe at home" rules and recommendations have scrambled media for now and the foreseeable future. The situation has brands scrambling, too.  Read More

The COVID-19 pandemic has turned many radio broadcasters into video personalities as they scramble to livestream on Facebook, YouTube, and Instagram in an attempt to engage with their audiences. "Faces for radio" are suddenly becoming "faces for the web." Of course, there's a learning curve as we all scramble to figure out how to go live from our living rooms.  Read More