Issue #221| November 13, 2020  |  View online
Highlights In This Issue:
More news below!
You are Invited to 'Meet the New House Members'
Our lobbyists at Kelley-Cawthorne have provided MAB members with their unofficial list of 2020 State House election results as well as a "Meet the New House Members" packet, with background information on the new faces that will be at the Capitol in 2021.Both are available for download HERE.

FCC Announces Effective Date of Changes in LPFM and Noncommercial Application Processing Ends on Election Day
By: David Oxenford,
Wilkinson Barker Knauer LLP

The FCC announced that changes in its processing of LPFM and Noncommercial (NCE) full-power station applications became effective on October 30 ... Of immediate importance is the need to include a certification of reasonable transmitter site assurance in any application for any technical change to an LPFM or an NCE station - even for minor changes in the station's facilities. Read More

Zannie Glover Named Program Director at WMGC, WDMK
Beasley Media Group announced that Zannie Glover has been named Program Director of WMGC-FM (105.1 the BOUNCE) and WDMK-FM (105.9 KISS-FM) in the Motor City. He will officially begin his new position on December 1. Read More

WCMU Teams with Newspaper to Present Virtual Town Hall with Midland Health Leaders
On November 17, WCMU Public Media (Mt. Pleasant) will team with the Midland Daily News to present a town hall with Midland County's top health officials as our guests to discuss the COVID-19 pandemic. Read More

WLEN's 'Thank a Vet' 2020 Breaks Record Fundraising for Lenawee County Veterans in Need
On November 11, Lenawee Broadcasting's WLEN-FM (Adrian) hosted their 15th Annual Thank a Vet day. This day is in celebration of Veterans Day and is an event to raise funds and awareness for homeless and other veterans in need in Lenawee County. $32,859.82 was raised in 12 hours for the "Veterans Dire Need Fund" distributed through Housing Help of Lenawee. The funds raised this year were the most ever for Thank a Vet! Read More

COVID Didn't Stop WION's 'Treasures for Troops!'
Despite the restrictions that the State of Michigan has imposed in the apparent effort to arrest the pandemic, a team of dedicated people still orchestrated WION's yearly "Treasures for Troops!" Read More

Black Diamond Broadcasting Blankets the North with Warmth
The stations of Black Diamond Broadcasting are teaming together with local Toyota dealers to "Blanket the North with Warmth" now through December 6.  The stations will be broadcasting live from varies Toyota dealer to collect new blankets, pillows, sheet and towels for those in need as the cold weather has returned. Read More

Mark Your Calendars: The Next #MABshow is Going to be 'UN-CONVENTIONAL' March 8-11
In the world of COVID-19, we are flipping the #MABshow script and making for the 2021 Great Lakes Media Show and making it UN-CONVENTIONAL! Keep an eye on for important updates as plans for next year's virtual experience continue to unfold. We are excited to bring you a great line up of training sessions, a dynamic exhibit hall and unique online networking opportunities in this "un-conference."
GatesAir, LiveU Become the First 2
'UN-CONVENTIONAL' #MABshow Exhibitors 
A big shout out to GatesAir and LiveU, who became the first two exhibitors to sign on to the 'UN-CONVENTIONAL' 2021 Great Lakes Media Show this week. Learn more about these two great companies and watch the 2021 event come together at 

The 2020 BEA Contest Is Open; Entry Deadline is January 20
It's that time of year again! 2020 has definitely given us some interesting content, and we can't wait to see and hear what you've been able to produce over the past year! The 2020 BEA contest opened on November 9. Learn more at


The Clock is Ticking:
Award Entries Due December 8
There is just over a month left to submit your entries for the 2021 Michigan Student Broadcast Awards. The deadline is 3:00 p.m. on Tuesday, December 8. Learn more at

Become a Judge for the 2021 Michigan Student Broadcast Awards
We are looking for talented professionals from across Michigan to help judge this year's Michigan Student Broadcast Awards contest. Online judging takes place in December and January. This is a great way to help build the future of broadcast excellence! Interested? Contact Rachel Krause at

We're Accepting Applications for the 2020/2021 Student Advisory Committee!

Applications must be received by Wednesday, November 25, 2020. Click here to learn more and download the application.

Online Resources will Replace the Broadcasting Career Builder Conference
Although the COVID-19 pandemic has stopped us from hosting the annual Broadcasting Career Builder Conference this fall, the MAB Foundation is happy to offer a variety of virtual educational sessions throughout the 20-21 academic year. Check out what we're offering so far at

Webinars are FREE to MAB members and all are archived for later viewing. Questions? Contact Jayne Hodak at 1-800-YOUR-MAB.
So ... What Does the
Election Mean?
with David Oxenford,
Wilkinson Barker Knauer LLP

Thursday, November 19, 2020
1:00 - 2:00 p.m.

Now that we have an apparent winner in the Presidential election, we can take a look ahead at the legal and regulatory issues of importance to broadcasters that may be on the agenda of a new administration and a new Congress. Issues like the broadcast ownership rules, music royalties, FCC EEO rules, regulation of online competitors, and the general public interest obligations of broadcasters may all be considered by any new administration. Join David Oxenford of Washington DC law firm Wilkinson Barker Knauer for an assessment of how these and other issues may play out over the next year.

Limited Time - LBS Bonus Service!
Need some marketing info for a specific prospect or client? Let us know! During the pandemic, LBS Research has been conducting (and continues to conduct) an ongoing and live study asking broadcast viewers and listeners the same questions that your clients would ask them if they could! We have data on over 500 different products and services that we can apply to your market. By using this data with Pulse Sales Tools, we can provide you a totally customized and compelling one-sheet that will help you to start ad-buying conversations with your client/prospect about their business! Click here for an example of a one-sheet and to see the information that we need from you to create one!

Why Ads Don't Work
In this session, Paul Weyland covers existing marketing problems a client might have that are outside of your control and why it is sometimes best to NOT do business with a prospect.

The MAB is excited to share that Local Broadcast Sales (LBS) is available free to members in 2020.
Website Usability Tests for Radio Stations in the Age of Zoom
By: Seth Resler,
Jacobs Media Strategies

One of the most useful tests that radio stations can run to improve their digital strategies is a website usability test. A website usability test can show you how real listeners interact with your station's site. It will show you what people think of the site, which tasks they can easily perform on the site, and which tasks give them problems. Every time I conduct a usability test, I walk away with a list of changes - some big, some small - that will improve the website. Read More

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November 19
Free MAB Webinar: 
"So ... What Does the Election Mean?" with David Oxenford (Register Here)

December 8
Entry Deadline: Michigan Student Broadcast Awards

January 20
Entry Deadline: Broadcast Excellence Awards

Maintenance Technician/
IT Specialist
WZZM-TV (Grand Rapids)
Posted: November 10, 2020

News Director
WKZO-AM/FM (Kalamazoo)
Posted: November 10, 2020

General Sales Manager
WNEM-TV (Saginaw)
Posted: November 6, 2020

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We know your station is great. Now lets show all the other broadcasters across Michigan just how great you are. Send pictures, video and news releases about your station's accomplishments to be featured in the 
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