Issue #127  |  November 16,  2018  |   View online
Top of the News:

* Ray Tejeda Brings 'Big-Tent Event' Marketing and   Promotions to the #MABshow
* Hey Alexa - Remind me how much you are increasing    my SoundExchange Music Royalties
* Entercom Launches 98.7 The Breeze
* Diane Kniowski Joins Univision
* WJLB Begins 35th Annual Coats for Kids Benefit
* WSYM-TV to air Lansing Silver Bells Parade
* WION's "Treasures for Troops" Celebrates 5 Years!

All this and more below

Note:  The MAB offices will be closed Thursday and Friday, November 22-23 for Thanksgiving.  With the Thanksgiving holiday, there will no newsletter next week.

Ray Tejeda Brings 'Big-Tent Event' Marketing and Promotions to the #MABshow
Ray Tejeda is a Vice President at iHeartMedia working with 150 markets on brand partnerships at events and experiential market properties. He is responsible for collaborating with the national sales teams and individual markets to drive sponsorship revenue across thousands of local events, national tent-poles, the iHeartRadio theaters, and in market studio and  performance lounge integrated assets.  Read More
Registration is NOW open!
Learn more at

Hey Alexa - Remind Me How Much You Are Increasing My SoundExchange Music Royalties

By: David Oxenford
Wilkinson Barker Knauer LLP

At almost every broadcast conference, there is a discussion of using Alexa, Google Home and other smart speakers and digital assistants to increase the reach of broadcast radio stations.  Read More

State/Legislative Updates

Michigan State House and Senate Elect Leadership
Representative Lee Chatfield (R-Levering) was elected to serve as a House Speaker and will lead the House Republican caucus in the 2019-20 term. Representative Triston Cole (R-Mancelona) will serve as Majority Floor Leader and Representative Jason Wentworth (R-Clare) as Speaker Pro Tempore. Read More

Federal/Regulatory Updates

NAB Overview: 116th Congress Leadership and Committee Projections
The next Congress will mean new faces and perspectives and a switch to the Dem-controlled House of Representatives. The shift will have implications for several issues of importance to the broadcasters. Click "read more" and you'll find the NAB's overview of the next Congressional Leadership and Committee Projections, including Energy and Commerce, Judiciary, Ways and Means, and Finance committees. Read More

Entercom Launches 98.7 The Breeze; Announces New Midday Host on WYCD
Entercom has announced the launch of 987 The Breeze (WDZH-FM) in Detroit. The company's press release says the station will provide the Detroit region with relaxing favorites at work with hits from artists like Elton John, Fleetwood Mac and Boyz II Men to Adele, Alicia Keys and Sara Bareilles.    Read More

Diane Kniowski Joins Univision
Former MAB Board Chair (2009) Diane Kniowski has joined radio and television group owner Univision Communications as President and Regional GM of Local Media.  Kniowski will be based in Univision's Doral, Florida headquarters and will report directly to Univision CEO Vincent Sadusky.  Read More

WJLB Begins 35th Annual Coats For Kids Benefit
On November 3, iHeartMedia's WJLB-FM (Detroit) kicked off its 35th annual Coats for Kids radiothon.  It's a fundraiser for the Salvation Army of Metro Detroit.  Read More

WXYZ To Air Detroit Tree Lighting
WXYZ-TV (Detroit) will make the holiday season a little brighter for Detroit residents as the station will air the lighting of the city's official Christmas tree at Campus Martius Park in the heart of downtown Detroit. WXYZ will broadcast complete coverage of the event during a live special, "Light Up the Season," from 7- 8 p.m. on November 16.  Read More

WSYM To Air Lansing Silver Bells Parade
Again this year, E.W. Scripps' WSYM-TV (Lansing) will air the city's annual Silver Bells Electric Light Parade this Friday Night beginning at 6 p.m.  It's the 5th year the station has broadcast the parade live. 
Read More

Nielsen Audio Announces Annual Market Rank Revision including Michigan Tweaks
Nielsen Audio has just released its Fall 2018 population rankings, resulting in some minor tweaks around the country.  Among the bigger moves seen in the new rankings is that of the Tampa-St. Petersburg radio market. It jumps to #18 from #19.  Lakeland-Winter Haven, Fla., market up from #91 to #88.  Read More

WMGC Announces New On-Air Lineup
This week, Beasley Media Group's WMGC-FM (Detroit/105.1 The Bounce) announced a new on-air lineup.  Sliding into the morning show position from afternoons is "The Gello Show," featuring Gello and Joanna.  Read More

WION's 'Treasures for Troops' Celebrates 5 Years!
It's been five years since WION (Ionia) began "Treasures for Troops." Since then, it's grown each year, and it's going on this week! It kicked off Monday afternoon with a broadcast in Muir, and there's two more broadcasts this week, one from the Lowell Area Chamber of Commerce on Thursday and a wrap-up at Young Automotive's GM store in South Ionia on Friday. 
Read More

WKAR Announces Endowment for Student Experiential Learning
WKAR Public Media (East Lansing), mid-Michigan's source for PBS, NPR, and award-winning original television and radio programming, has announced a $4,000 goal for "Give Green Day" on November 27.  Read More

Judges Needed for Colorado Awards
If you are interested in judging the Association Awards for Colorado or judging for the Michigan Student Broadcast Awards, please email MAB is in need of volunteers to help judge these awards programs. 

Broadcast Excellence Awards!
It's Awards Season at the MAB! The Entry System is NOW OPEN! Start uploading your entries today to compete for a Best in Category for the 2018 Broadcast Excellence Awards.  Keep these important dates in mind as you are creating award-winning content for your stations:

Deadline Entry for the Broadcast Excellence Awards
is January 11th at 12:00 p.m.

Awards will be presented at the Great Lakes Media Show
on March 6.

For more information, visit:

Entry System is Now Open for the 2019 Student Awards
The online entry system is now open for Michigan's broadcast students to participate in the MAB Foundation's annual awards program. Learn more at

Member Sightings . . .

Lynette MacKenzie, Alpha Media catching up with MAB President/CEO Karole White.

WILX-TV (Lansing) caught their coffee mug on Seth Meyers' desk during his late night show last week!

Meet Your MAB Board Member of the Week:  Brad Lanser
Brad Lanser is Vice-President, General Manager of Lansing Broadcasting.  Brad began his career in broadcasting a little over 20 years ago. He started out as a Sales Consultant and later took over the General Manager duties along with becoming Vice-President and eventually, part owner.  Read More

Welcome to the MAB!
New Associate Member: Build/Create Studios!

Mark your calendars to spend "Third Thursdays with the MAB" each month throughout 2019. Webinars are free to MAB members. Questions? Contact Jacquelen Timm at 1-800-YOUR-MAB or

January 17, 2019 | 1:00 - 2:00 p.m.

New P1 Learning Training Courses: 
Selling to a High C

Course Description: The objective of this program is pretty simple: High C customers are different than other customers, and when you sell to them, your approach has to be different, too. Here's how you can meet the unmet needs of High C to better sell to them.   Click here to log in and watch this course... 

Support: For questions, support or additional information please contact our amazing support team by email at or by phone at (888) 944-9377.

Don't miss out on your opportunity for free, online training as an MAB member!   Sign your staff up today!

Something in the Air
By: Tim Moore
Managing Partner
Audience Development Group

Reading with interest a late week e-mail criticizing a national media company, there was that sense again. Our business has forged ever deeper into a winding tunnel of change; the kind those visionary entrepreneurs like Storz, McLendon, Fairbanks or Mays who came before us could not have imagined. 
Read More

Behind the Scenes of "The KSHE Tapes" Podcast with The U-Man and Favazz
By: Seth Resler
Jacobs Media Strategies t

When I was working in the programming department of WBCN in Boston back at the beginning of this century, we had a closet full of recordings that had accumulated over the years. These include several decades' worth of performances by and interviews with bands like The Ramones, Pearl Jam, and Linkin Park. I have often wondered what happened to that treasure trove of music history.   Read More

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In This Issue
January 17, 2019 | 1-2 pm
Webinar: "On the Spot" sales topic with Paul Weyland ( Register)

March 5-6, 2019
Great Lakes Media Show,
Lansing ( Learn More)


Media Consultant
WWTV (Cadillac)
Posted: November 8, 2018

Multi-Media Journalist / Investigative Producer
WOOD-TV (Grand Rapids)
Posted: November 9, 2018

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Did you know that you could use the MAB job bank to land your dream job?  
Paige Boyd did...and she now works as a Midday On-Air Personality for Alpha Media!
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