Issue #79 October 19 , 2017 | View online
Top of the News:

* Regional EAS Meetings Underway
*  Two TV Stations Sold in Michigan
Nielsen Releases New TV Market Rankings
* MAB Will Offer Two Free Webinars with David   Oxenford in November
* A BCBC Favorite Returns

All this and more below
Why Should your Stations be Members of the Michigan Association of Broadcasters?
By: Peter Tanz,  MAB Chairman
Vice President, Midwest Communications (Kalamazoo)

All of my company's stations in Michigan are members of the MAB and have been for decades. Why? Simply because the MAB offers value that we can't get from any other affiliation.  Read more here..
Show Your Support for Michigan's Premiere Media Show

Sign up now to partner your brand with the 2018 Great Lakes Media Show, previously known as the Great Lakes Broadcasting Conference & Expo (GLBC), presented by the Michigan Association of Broadcasters (MAB). This is your premier opportunity to engage influential leaders from across the broadcast industry.  Read more here..
Regional EAS LECC Meetings Underway

The Michigan Association of Broadcasters and Michigan State Police are coordinating regional EAS/Local Emergency Communication Committee (LECC) meetings around the state.  The purpose of the meetings is to discuss ways of improving emergency alerting, including EAS within the state.  Read more here..
State/Legistlative Update

Cybersecurity FOIA Exemption Bill Gets a Committee Hearing

Last week the House Communication and Technology Committee held a hearing on legislation that would exempt critical cybersecurity data from the Freedom of Information Act (FOIA). House Bill 4973 exempts from FOIA cybersecurity plans, assessments or vulnerabilities. Similar legislation last term received intense push back, particularly from environmental groups, for attempting to exempt from FOIA critical energy infrastructure information.   Read more here..

Federal/Congressional Update

NAB Asks FCC to Act on Translators, Ownership Rules

According to a report from InsideRadio, the NAB's VP of Legal and Regulatory Affairs Rick Kaplan met with the FCC Chief of Staff Matthew Berry to discuss translators and media ownership rules.  Read more here..

Update: New Advertising Disclaimers on E-Cig and Cigar Advertising Still on for 2018
By: David Oxenford, Wilkinson Barker Knauer LLP,

Last year, the FDA adopted requirements to tag advertisements for vaping and e-cig advertising with a warning that e-cigs contain nicotine and that nicotine is an addictive chemical. These requirements were to go into effect in 2018.  Read more here..

WCSX's Jim O'Brien Helping Detroit Vets Get Back To Work

RadioInk reports that WCSX's (Detroit) Big Jim's House Morning Show (hosted by Jim O'Brien) wants to help veterans get jobs through the 94.7 WCSX-FM "Employment After Deployment" initiative.  Read more here..

FCC Watch: WZMQ-TV Marquette and WLLZ-LP Traverse City Sold

MMRC, LLC filed an application to assign the license of WZMQ-TV (Marquette) to WZMQ, LLC.  The purchase price of the station is $103,475.00.  Read more here..

Cal Cagno Joins WNEM-TV

Former CIMX-FM (89X)(Windsor) morning drive host Cal Cagno has joined WNEM-TV (Saginaw) as a freelance reporter.  Read more here..

Benefit Held For WJRW's Dave Jaconette

On October 17, a benefit was held for WJRW-AM (Grand Rapids) Program Director/Talk Show host Dave Jaconette.Jaconette recently suffered a stroke.  Read more here..

WBCT Birthday Bash Moves to Fifth Third Ballpark

A major annual music festival in West Michigan will have a new home in 2018.  WBCT-FM's (Grand Rapids) annual "Birthday Bash" country music event is relocating to the Fifth Third Ballpark in Grand Rapids.  Read more here..

WXYZ-TV Holds Town Hall Meeting in Oakland County

WXYZ-TV (Detroit) continued its series of Detroit 2020 town hall meetings with an event in Oakland County on October 17.  The event took place at Kensington Church in Troy with area residents invited.  Read more here..

Smitty Returns to WGFM/WCHY

Nate "Smitty" Smith has rejoined the airstaff of Black Diamond's WGFM/WCHY (Traverse City).  Smith left the stations four months ago, but has returned to his afternoon shift.  Read more here..

Nielsen Releases New Local Television Market Rankings

Nielsen is out with its lastest annual rankings of the top local TV markets.  Michigan TV markets saw some slight shifts from this year to last.   Read more here..
Remember the MAB When Budgeting for 2018
It's important to set aside the right amount of funds to make sure you and your staff can fully participate in the wonderful recognition, networking, educational and career-building opportunities the Michigan Association of Broadcasters and MAB Foundation offer each year. Below is a brief glimpse of some of the amazing events and programs in store for 2018. Be on the look out for these great opportunities and more.   Read more here.. 
Webinar: P1 Learning's MAB Fall Enrollment: Time Management with Speed (October 31)

  In this 30-minute webinar, P1 Learning CEO, Speed Marriott, will provide you with a three tiered system for making the most of your time. We are all granted the same 24/7 week, but it's what you do with your time that counts. In addition to registering for this webinar, we'll also update your information for the  MAB's free online on-demand training campus from P1 Learning. So congrats, you'll be accomplishing two tasks at once!

Tuesday, October, 31, 2017
10:00 - 10:30 a.m. ET

MAB Member cost: FREE!!!

Click here to register now.
MAB Will Offer Two Free Webinars with David Oxenford in November

The Online Public File Is Coming for All Radio Stations March 1 - Will You Be Ready?
November 9, 2017
1:00 p.m. - 2:00 p.m. ET 
On March 1, 2018, all radio stations (both commercial and noncommercial) will be required to have fully activated their FCC-hosted online public inspection file. Do you know what is required to be in compliance with the FCC rules?  Click here to learn more.

Preparing for the 2018 Elections - Refresher on the FCC Rules on Political Broadcasting

November 30, 2017
1:00 p.m. - 3:00 p.m. ET

With all of the seats in the US House of Representatives up for grabs, and several likely battles for Senate seats, as well as many state and local elections, 2018 is bound to be a very active year for political broadcasting.   Click here to learn more.  

The Dreaded "Got-a-minute?" Meeting
By: Chris Lytle, Content Developer

How long is a "Got-a-minute?" meeting in your office? I'm guessing it's more than a minute.  Shoot, I remember a "Got-a-second?" meeting that lasted an hour and a half!  Salespeople ask you for a minute whenever they have a fire for you to put out for them.  Read more here..
The Power of Testimonials
By: Gary Berkowitz
Berkowitz Broadcast Consulting

Nothing is stronger than a testimonial from a listener. We can say anything we want about the station, but in the end, when it comes from a real sounding listener, it always has more credibility. There are a few tricks to gathering, producing and making these sound good. Use these powerful ideas and ramp it up today!  Read more here..
7 Common Mistakes Radio Stations Make With Their Email Marketing
By: Seth Resler
Jacobs Media Stratagies

Email marketing can be an incredibly powerful tool for radio stations when executed correctly. Unfortunately, we see many radio stations making these mistakes with their email databases. Does yours?  Read more here..
One of BCBC's Favorites is Back Again!

Michigan native Jay Kruz will be back at BCBC this year to impart his wisdom on our future broadcasters. Kruz's sessions are highly rated by students year after year-they love his approachable attitude, awesome hair and endless stream of industry knowledge.   Read more here...
Register now for this year's
Broadcasting Career Builder Conference!

Become a BCBC '17 event sponsor. 
Contact Jacquelen Timm at 1-800-YOUR-MAB.  

WCMU Presents "Ask The DNR"
On Thursday Night, October 19,  WCMU Public Television continues their long-running "Ask The Experts" series with a program featuring guests from Michigan's Department of Natural Resources.  Read more here..
Subscribe to MAB News Briefs
Follow Us!  Like Us!
In This Issue

We know your station is great.Now lets show all the other broadcasters across  Michigan just how great you are. Send pictures, video and news releases about your station's accomplishments to be featured in the 
weekly MAB News Briefs


High school or college students interested in the broadcasting and media industry can now get a yearly membership for $15!


October 26:  Career & Networking Fair,  Specs Howard School of Media Arts

October 31:  Webinar: P1 Learning: MAB Fall Enrollment  (10 a.m.)
 Learn more.

November 9:  Webinar: The Online Public File Is Coming for All Radio Stations March 1 - Will You Be Ready?  (1 p.m.)  Learn more.

November 10: Broadcasting Career Builder Conference (BCBC '17),  Lansing Community College - West Campus

November 30:  Webinar: Preparing for the 2018 Elections - Refresher on the FCC Rules on Political Broadcasting  (1 p.m.)
 Learn more.

Online Awards 
Entry Window 
Opens November 10


Mark your calendar now for the 2018 Advocacy Conference and Awards Banquet! Join us August 13-14 at Mackinac Island's Grand Hotel as we kickoff the MAB's 70th anniversary celebration. 

Thanks for the Support of Our Associate Members!

Adrian College/WVAC-FM  

Bell Media Inc.

Hillsdale College/WRFH-LP

Inter-Tribal Council of Michigan

Michael Murphy

Robert Ridder Broadcasting Consultants

Michigan Association of Broadcasters | 517-484-7444 | |
819 N. Washington Ave. |  Lansing, MI 48906