Issue #218 | October 23, 2020  |  View online
Highlights In This Issue:
More news below!
The MAB is interested in your experiences with the streaming of high school sports. As it stands, most high schools have signed an agreement with National Federation of High Schools, giving NFHS the exclusive rights to streaming. This prohibits broadcasters from streaming games. As it stands, most high school's have signed an agreement with National Federation of High Schools the NFHS Network giving NFHS the exclusive rights to streaming. Prohibiting broadcasters from streaming games. In turn, the high school gets one or more Pixellot cameras and a smidge of the streaming fees NFHS charges fans who want to watch the games.

WLNS, MAB Partner with AG, SOS to Offer Statewide Election Special on October 28
WLNS-TV (Lansing), in partnership with the MAB, is inviting stations across the state to carry a very important election town hall meeting. "Making It Count: A Voter Information Town Hall" will air Wednesday, October 28 from 7 - 8 p.m. Michigan Attorney General Dana Nessel and Secretary of State Jocelyn Benson will take voter questions on what to expect when they go to the polls on November 3. Read More

Paycheck Protection Extensions to Local Media Gets New Push In Senate
Local media outlets as well as live venues, restaurants and other small businesses would be in line for more than $370 billion of support in a bill introduced by a group of Senate Democrats, according to a report in InsideRadio. The bill, which they have titled the Heroes Small Business Lifeline Act, would extend the Paycheck Protection Program (PPP) through March 2021 and expand the eligibility to more sectors of the economy, most notably to local radio and television stations as well as local newspapers. Read More

Gordon Smith Says Broadcast News is 'Indispensable' at 100th Anniversary of Radio is Celebrated at NAB New York
National Association of Broadcasters President Gordon Smith has a somewhat unique vantage point when it comes to journalism, according to a report in Inside Radio. He has been on the other side of the microphones and cameras, having spent a dozen years as a Republican Senator from Oregon. Read More

Looking at FCC Non-Vacancy Specific EEO Outreach Efforts - the 'Menu Options' - in a Pandemic World
By: David Oxenford,
Wilkinson Barker Knauer LLP

In the last few weeks, we have received several inquiries from broadcasters about the FCC's enforcement of its requirements that broadcasters conduct non-vacancy specific outreach efforts to educate their communities about broadcast employment opportunities and to train their staff to assume greater responsibility at stations and otherwise assist them in their career development (not to train them for their current positions, but to prepare them to assume a position with more responsibilities as their careers advance). Read More

Public Television Stations Partner with Michigan Educators to Build New Statewide Learning Service
Michigan's public television stations, in partnership with leading educators and community leaders, have announced the creation of the Michigan Learning Channel. Organized by Detroit Public TV, the network will deliver instructional content programming to students, parents and teachers, using a wide variety of media platforms, including a system of dedicated broadcast channels. Read More

Beasley Detroit Hosts 'Solutions Not Slogans' Zoom Event
On October 20, Beasley Media Group's 105.9 KISS-FM (WDMK-FM) On Air Personalities Mason and Angie Star, along with 105.1 The Bounce (WMGC-FM) Morning Show Host Gello and The Detroit Praise Network's (93.5, 98.3, 99.9) Randi Myles, hosted a zoom conference call with community leaders to discuss ways to encourage listeners residing in Metro Detroit area to get out and vote. Read More

WHMI Hosts Congressional Race Debate With 8th District Candidates Slotkin, Junge
On October 6, Krol Communication's WHMI-FM (Howell) hosted a debate between Michigan's 8th District Democratic incumbent Congresswoman Elissa Slotkin of Holly and Republican challenger Paul Junge of Brighton.  The debate was the third and final debate between the candidates. Read More

WKZO Airs State District 61 Candidate Debate
On October 16, Midwest Communication's WKZO-AM/FM (Kalamazoo) aired a live debate between candidates vying for the Michigan House District 61 seat.  WKZO's Ken Lanphear and Jeana Gondek moderated the debate between Democratic candidate and Kalamazoo County Commissioner Christine Morse and Republican candidate Bronwyn Haltom, who discussed various issues concerning Michigan residents. Read More

WCMU Offers Broadcast Journalism Workshop
On October 16, WCMU Public Radio (Mt. Pleasant) held its Broadcast Journalism Workshop.  Selected students will be given a paid summer 2021 internship, in which they will produce broadcast stories for WCMU, print stories for a newspaper and web content for both. Sixteen CMU students joined the workshop both in-person and virtually for an intensive training and to be part of the selection process. Read More

SAVE THE DATE: The Next #MABshow is Going to be 'UN-CONVENTIONAL' March 8-11
Mark your calendars now for the four-days of 2021 Great Lakes Media Show. In the world of COVID-19, we are flipping the #MABshow script and making it UN-CONVENTIONAL! Keep an eye on for important updates as plans for next year's virtual experience continue to unfold. We are excited to bring you a great line up of training sessions, a dynamic exhibit hall and unique online networking opportunities in this "un-conference."

The 2020 BEA Contest Opens November 9
It's that time of year again! 2020 has definitely given us some interesting content, and we can't wait to see and hear what you've been able to produce over the past year! The 2020 BEA contest opens on November 9. Learn more at


The Clock is Ticking:
Award Entries Due December 8
There is just over a month left to submit your entries for the 2021 Michigan Student Broadcast Awards. The deadline is 3:00 p.m. on Tuesday, December 8. Learn more at

Online Resources will Replace the Broadcasting Career Builder Conference
Although the COVID-19 pandemic has stopped us from hosting the annual Broadcasting Career Builder Conference this fall, the MAB Foundation is happy to offer a variety of virtual educational sessions throughout the 20-21 academic year. Check out what we're offering so far at

Webinars are FREE to MAB members and all are archived for later viewing. Questions? Contact Jayne Hodak at 1-800-YOUR-MAB.
So ... What Does the
Election Mean?
with David Oxenford,
Wilkinson Barker Knauer LLP

Thursday, November 19, 2020
1:00 - 2:00 p.m.

It is common to run into difficult selling situations in the field.  Whether it's an overzealous gatekeeper, a client who thinks that they know more about advertising than you do, or just trying to find an angle to get a new prospect's attention, we are here to help!  Let us know what we can help with and we will get your question in front of our seasoned broadcast professionals who will get you a personalized response with real strategies for your specific situation!

Sales Ideas
Sometimes we just need a creative boost or an idea to take to a prospect tomorrow - or even today!  The list below contains 99 sales ideas - which is a SMALL sample of the hundreds you can find on the site!  Each of these ideas is listed along with the month that we think you should be considering them, but the control is in your hands - so feel free to look around!   

The MAB is excited to share that Local Broadcast Sales (LBS) is available free to members in 2020.
Are Your Personalities 'Difference Makers'
By: Gary Berkowitz,
Berkowitz Broadcast Consulting

There's a lot of noise out there in radio-land these days. Digital. Internet advertising. Podcasting, Apps, Alexa and many others. Now don't get me wrong, I think that's all important. Very important. But, we may need to slow down for a second and look at an area that is a key reason listeners listen and that is the on air personality. Whether you have talk show hosts or DJ's on a music station, listeners enjoy and more importantly want their local radio stations to have personalities. Read More

Spotify Now Allows Anybody to Create a Radio Show with Music
By: Seth Resler,
Jacobs Media Strategies

Last week, Spotify unveiled a new feature that enables podcasters to add songs to their shows. This overcomes a major hurdle that podcasters have endured for years: music licensing issues which prevented them from legally including music in their shows. The practical upshot of this feature is that anybody (at least, anybody in the U.S., the U.K., Canada, Australia, New Zealand or Ireland) can now become a radio DJ, essentially narrating their own mixtape and publishing it for public consumption. Read More

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October 28
EAS IPAWS Signing Certificate Expires

November 19
Free MAB Webinar: 
"So ... What Does the Election Mean?" with David Oxenford (Register Here)


Account Executive
Beasley Media Group (Detroit)
Posted: October 22, 2020

Lifestyle Coordinator
WOOD-TV (Grand Rapids)
Posted: October 19, 2020

Digital Sales Manager
Midwest Communications
Posted: October 16, 2020

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