Issue #219 | October 30, 2020  |  View online
Highlights In This Issue:
More news below!
The MAB is interested in your experiences with the streaming of high school sports. As it stands, most high schools have signed an agreement with National Federation of High Schools, giving NFHS the exclusive rights to streaming. This prohibits broadcasters from streaming games. As it stands, most high school's have signed an agreement with National Federation of High Schools the NFHS Network giving NFHS the exclusive rights to streaming. Prohibiting broadcasters from streaming games. In turn, the high school gets one or more Pixellot cameras and a smidge of the streaming fees NFHS charges fans who want to watch the games.
Statewide Election Special Airs on 11 Stations Throughout the State
On October 28, Nexstar Broadcasting's WLNS-TV (Lansing),invited stations across the state to carry a very important election town hall meeting. "Making It Count: A Voter Information Town Hall."  A total of 11 television stations throughout Michigan aired the special, either on air or streamed. Read More

MAB's Rob Elhenicky One of '50 Names to Know in Lobbying'
Crain's Detroit Business has named MAB lobbyist Rob Elhenicky of Lansing-based Kelley-Cawthorne to its 2020 list of "50 Names to Know in Lobbying."  Elhenicky has been with Kelley-Cawthorne since 2002, and became a partner in 2005. Read More

FCC Approves All-Digital 'Option' for AM Radio
At their October open meeting on October 27, the FCC, as expected, approved rules that would permit AM broadcasters to be able to voluntarily choose whether and when to convert to all-digital operation from their current analog or hybrid analog/digital signals. Read More

Senate Commerce Committee Report Shows Tech Companies' Unfair Practices Harm Local Journalism
On Tuesday (10/27), U.S. Senate Commerce Committee Ranking Member Maria Cantwell (D-Wash.) released a report outlining the impact of the transformation of news online and the accompanying loss of revenue. Read More

Changes to FCC Public Notice Requirements Effective October 30 - New Link Required on Commercial Station Websites
By: David Oxenford,
Wilkinson Barker Knauer LLP

In May, the FCC voted to change its requirements for public notices of broadcast applications (see our post here) - standardizing the messages that must be conveyed to the public and eliminating the need for newspaper publication in those instances where it was still required.  The new rules also require that each commercial station include a link on its website to another webpage where public notice of pending applications is provided, and that link needs to be maintained whether or not a commercial station has any applications requiring public notice pending. Read More

Associate Member Spotlight: Change Your Clocks, Check Your Alarms
Sunday, November 1, is the day to move your clocks back one hour to standard time. It's also a great opportunity to check your smoke and carbon monoxide alarms and make sure they are working properly. Read More

Washington Post's 'The Fix' Names Top Political Reporters in Each State: 4 Michigan Broadcasters Included
On October 27, the Washington Post's daily 2020 political column "The Fix" announced its list of the top political reporters in each state.  Four Michigan Broadcasters, three of them public, were cited for their political reporting. Read More

Graham Media Group Hires Caroline Chambers As Senior Director, Diversity & Inclusion
Graham Media Group, owners of WDIV-TV (Detroit) has announced that Caroline Chambers will join the company as its first Senior Director, Diversity and Inclusion effective November 2. Read More

iHeartMedia Flips West Michigan's WBFX to Classic Hits
Following the station's coverage of Michigan State University's football season opener last Saturday (10/24), iHeartMedia flipped the format of WBFX-FM (Grand Rapids) to classic hits, and is now the "Fun Hits You Know," on the new "BIG 101.3 FM."  The station is playing the biggest hits from the '60s and '70s, with a healthy dose of the Motown sound. Read More

WCSX to Celebrate 'Glenn Frey Day' November 6 with Benefit
Beasley Media Group has announced that WCSX-FM (Detroit), in conjunction with the Mayor of Royal Oak, will proclaim Friday, November 6, 2020 as 'Glenn Frey Day' in honor of the late Eagles co-founder and Michigan native. Read More

SAVE THE DATE: The Next #MABshow is Going to be 'UN-CONVENTIONAL' March 8-11
Mark your calendars now for the four-days of 2021 Great Lakes Media Show. In the world of COVID-19, we are flipping the #MABshow script and making it UN-CONVENTIONAL! Keep an eye on for important updates as plans for next year's virtual experience continue to unfold. We are excited to bring you a great line up of training sessions, a dynamic exhibit hall and unique online networking opportunities in this "un-conference."

The 2020 BEA Contest Opens November 9
It's that time of year again! 2020 has definitely given us some interesting content, and we can't wait to see and hear what you've been able to produce over the past year! The 2020 BEA contest opens on November 9. Learn more at


The Clock is Ticking:
Award Entries Due December 8
There is just over a month left to submit your entries for the 2021 Michigan Student Broadcast Awards. The deadline is 3:00 p.m. on Tuesday, December 8. Learn more at

Online Resources will Replace the Broadcasting Career Builder Conference
Although the COVID-19 pandemic has stopped us from hosting the annual Broadcasting Career Builder Conference this fall, the MAB Foundation is happy to offer a variety of virtual educational sessions throughout the 20-21 academic year. Check out what we're offering so far at

Webinars are FREE to MAB members and all are archived for later viewing. Questions? Contact Jayne Hodak at 1-800-YOUR-MAB.
So ... What Does the
Election Mean?
with David Oxenford,
Wilkinson Barker Knauer LLP

Thursday, November 19, 2020
1:00 - 2:00 p.m.

Make A Mark
Paul Weyland takes LIVE broadcaster questions! In this session: What recommendations do you have for replacing dollars from cancelled events? Do you have thoughts on creating an on-air or virtual experience? How do we respond to this blow off line - 'we are only buying the top 2 news stations'? I have a client who has been a loyal radio/tv advertiser. He is now saying that he thinks everyone is watching more TV right now so he is getting sour about radio. How would you address that? Hello, I'm currently training for sales and I come across a lot of clients who thinks radio doesn't help their business as much as social media. What are some tips I can use or say to convince them radio works? And more. 

FREE Opportunity - IMPORTANT
During the pandemic, LBS Research has been conducting an ongoing and live study into consumers' shopping plans. We know that in many cases, LOCAL business owners have no idea what to expect from their customers while they are on lockdown, as cities and states begin to emerge again, and as others even contemplate additional shut downs. In response, we have asked (and continue to ask) broadcast viewers and listeners questions that your clients would ask them if they had the opportunity to. Specifically, what are their customers' intentions in regards to buying over 500 different products and services. Since June 2020, hundreds of US TV and radio stations have used LBS Research in combination with Pulse Sales Tools to quickly create compelling and effective door openers to begin conversations with LOCAL businesses - at NO CHARGE.

The MAB is excited to share that Local Broadcast Sales (LBS) is available free to members in 2020.
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November 19
Free MAB Webinar: 
"So ... What Does the Election Mean?" with David Oxenford (Register Here)


WNEM-TV (Saginaw)
Posted: October 26, 2020

Account Executive
Beasley Media Group (Detroit)
Posted: October 22, 2020

Lifestyle Coordinator
WOOD-TV (Grand Rapids)
Posted: October 19, 2020

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