Issue #215 | October 5, 2020  |  View online
Highlights In This Issue:
More news below!

MCFN: More Than $100 Million Will Be Spent on Michigan's Senate Race
The Michigan Campaign Finance Network (MCFN) on Thursday (10/1) projected the total cost of the U.S. Senate race in Michigan will exceed $100 million this election cycle, based on a compilation of Federal Election Commission filings, ad tracking data from Advertising Analytics and Facebook disclosures. Read More

O'Rielly Pushes for More Broadcast Deregulation as He Nears FCC Exit
Outgoing FCC Commissioner Michael O'Rielly has made a final push for more broadcast deregulation as he prepares to exit the regulatory organization. Read More

Noncommercial Broadcasters and the Political File Agreements
By: David Oxenford,
Wilkinson Barker Knauer LLP

What are a noncommercial broadcaster's obligations with respect to the political file and the rest of the FCC's political broadcasting rules?  That is a question that I have heard asked several times in the last few weeks as we approach this most important, and contentious, election. Read More

SMPTE Will Feature NDI as October Meeting Topic
The Society of Motion Picture and Television Engineers (SMPTE) Detroit Section will host a virtual meeting open to all members, guests and non-members on October 13. The topic will be NDI (Network Device Interface) and will feature guest speakers Will Waters, Head of Product Management, NewTek and Grant Guston, AVI Systems. Read More

97.1 The Ticket Studio Renamed in Memory of Jamie Samuelsen
Entercom Detroit has announced that WXYT-FM's (97.1 The Ticket) broadcast studio will be renamed "The Jamie Samuelsen Studio" in honor of the late Jamie Samuelsen. Read More

McConnell Adams, Cadillac Jack Promoted at Townsquare in Lansing
Townsquare Media (Lansing) has promoted McConnell Adams, Brand Manager of WJIM-FM and WFMK-FM, to Director of Content for the local media cluster, effective immediately. Read More

Conrad Returns to Grand Rapids Airwaves
WOOD-TV reported that longtime WBCT-FM Morning Personality Dave Conrad (known on air as simply "Conrad") has returned to the air in Grand Rapids on AM station/FM translator combo WYGR-AM/W235BN, known as "Jethro FM."  Read More

Scholarship Honoring WTCM's Ron Jolly Grows to $500,000
What began in July as an anonymous listener challenge grant to establish a Hillsdale College scholarship in honor of longtime Traverse City morning show host Ron Jolly, has grown to a $500,000 endowment. Read More

Former WNEM GM Julie Zoumbaris Joins Nexstar in Erie
Nexstar Broadcasting, Inc., a wholly owned subsidiary of Nexstar Media Group, Inc., announced this past Tuesday (9/29) that it has appointed Julie Zoumbaris as Vice President and General Manager of its broadcast and digital operations in Erie, Pa. Read More

Jacobs Media, PRPD Release Public Radio Techsurvey 2020
In partnership with the Public Radio Program Directors Association, Jacobs Media has released Public Radio Techsurvey 2020 ("PRTS"), its latest annual study exploring the ongoing digital media revolution and its impact on public radio. Read More

2020 NAB Radio Show Online October 5-9
Despite COVID-19, the 2020 Radio Show will go on....albeit virtually this year.  The show is produced by the National Association of Broadcasters and the Radio Advertising Bureau. Read More

Delta Broadcasting Announces New Brand, New Name: Delta College Public Media
Delta Broadcasting, based at Delta College, has announced a new brand and name:  Delta College Public Media. The change took place in late August to better align its stations as a service of Delta College. Read More

WKZO Hosts Upton, Hoadley for Congressional Debate
On September 28, Midwest Communication's WKZO-AM/FM (Kalamazoo) hosted a debate between incumbent Congressman Fred Upton (R-6) and his Democratic challenger, State Representative Jon Hoadley (D-60). The candidates appeared at the WKZO studios with the debate aired live on the station as well as with video on Facebook Live. Read More


The 2021 Student Awards Contest is Open

The MAB Foundation is pleased to present the
2021 Michigan Student Broadcast Awards
You can review the category list below, read
full category descriptions and the complete list of rules and enter at

Webinars are FREE to MAB members and all are archived for later viewing. Questions? Contact Jayne Hodak at 1-800-YOUR-MAB.
Writing and Speaking for Broadcast
with Joe Little,KNSD-TV (San Diego)

Thursday, October 15, 2020 | 11:00 a.m.

Writing and Speaking for Broadcast captures a lot of the writing and performance aspects. SO MANY reporters speak like police officers and use words lifted from a press release. Yet, broadcasting is supposed to be a conversation. It needs to be HUMAN. We shouldn't sound like we're reading a newspaper out loud, which is awful. Register Now

Look back on past MAB Webinars, including Mark Levy's
"From Influence to Impact: Putting More Political Ad Dollars
On Your Books" on our Archives Page.

The MAB is excited to share that Local Broadcast Sales (LBS) is available free to members in 2020.
For Sales Meetings
Turn your sales meetings into "meaningful moments" by including professional broadcast training as a regular part of the time you spend with your team! There are enough sessions here to cover almost two sales meetings per week and there are more than enough selling skills videos on the site if you wanted to use one per day for the entire year!

The BEST Program!
Designed as a new hire series, The BEST Program (Broadcast Essentials for Selling Today) is also quickly becoming popular with veteran sellers who want a refresher on their broadcast selling skills. Start the DAILY, five-week BEST Program on your time table! All you need to sign up is an LBS user name and password!

Greg Gibbons, Digital Manager at Cumulus Media, discusses real and practical ways to get more appointments through your prospecting efforts!

Webinars Can Help Radio Stations Generate Leads During the Pandemic
By: Seth Resler,
Jacobs Media Strategies

For decades, radio station sales staffs have been generating leads using a technique called "prospecting." Prospecting involves monitoring other local media outlets - listening to other radio stations, watching local TV stations, and reading local newspapers - to see who's advertising there. Then radio salespeople call these advertisers and solicit them to spend their money with their station. Read More

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October 15
Free MAB Webinar:
"Writing and Speaking for Broadcast" with Joe Little
(Learn More)

October 28
EAS IPAWS Signing Certificate Expires

WNEM-TV (Saginaw)
Posted: Sept. 30, 2020

Producer, Michigan Learning Network
DPTV (Wixom)
Posted: Sept. 17, 2020

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