Issue #212 |  September 11, 2020  |  View online
Highlights In This Issue:
More news below!
Next Week is 2020 Awards Week!
The MAB & MAB Foundation, in partnership with Patrick Communications, are proud to present tribute videos for all 2020 Awards recipients beginning September 14 at Join us next week to virtually celebrate eight amazing Michigan Broadcasters. Learn More
Michigan Census Needs More Help!
By: Karole L. White
MAB President/CEO

The Census in Michigan needs our help to reach the 4.3 million rural areas and hard to count populations. It is unfortunate that the U.S. Census and the COVID-19 pandemic shared the same time span. COVID has taken over the top news slots. Read More

Governor Whitmer Signs Bill to Provide Funding for Enhanced Federal Unemployment Benefits
On September 8, Governor Whitmer signed Senate Bill 745, which appropriates $2.8 billion in supplemental funding from federal revenues awarded by the Federal Emergency Management Agency to cover a temporary $300 per week enhanced federal payment for eligible Michiganders receiving unemployment benefits. Read More

NAB Applauds House 'Expanding Broadcast Ownership Opportunities Act'
NAB President and CEO Gordon Smith applauded the passage of the "Expanding Broadcast Ownership Opportunities Act of 2019" on Wednesday (9/9) by the House Energy & Commerce Committee. Read More

2020 Annual Regulatory Fees Due by September 25 - Fee Filer Now Open and FCC Accepting Waiver Requests
By: David Oxenford,
Wilkinson Barker Knauer LLP

The FCC released a Public Notice late Friday afternoon (9/4) announcing the annual regulatory fees for 2020 will be due by 11:59 PM Eastern Time on September 25, and setting out the procedures for payment.  Another Public Notice announced that the fee filing system is now open to accept fee payment.  A third Public Notice set out the procedures for asking for a waiver of the fees based on financial hardship. Read More

EAS IPAWS Signing Certificate Expires October 28, 2020
Users of Sage and DASDEC ENDEC EAS equipment are reminded that a signing certificate used by FEMA to validate CAP alerts will expire on October 28, 2020 at 14:05:29 UTC. Manufacturers have released a firmware update that you must install to permit your ENDEC to continue to receive EAS CAP alerts from FEMA after that date. Read More

WCMU Public Media Names Jim Rademaker as General Manager
WCMU Public Media, central and northern Michigan's leading PBS and NPR station, announced Tuesday (9/8) that Jim Rademaker has been named as General Manager. Rademaker transitions into the role after being the station's Interim General Manager for more than a year. Read More

WDIV Names Dianna Sharpe New Business Manager
WDIV-TV (Detroit), the Graham Media Group owned NBC affiliate, announces the appointment of Dianna Sharpe as the station's new Business Manager. Sharpe will replace Kathy Salazar, the current Vice President and Business Manager, who announced her retirement in August. Sharpe and Salazar will work in tandem until the end of the year. Read More

WYCD Earns CMA Nomination
Nominees for the CMA Broadcast Awards are out in the field of Country Radio. Entercom's WYCD-FM (Detroit) is included as a nominee for Major Market Radio Station of the Year.  The CMA awards will be announced on November 11 on ABC-TV.  Here is the full list of this year's nominees: Read More

WTLZ Holds Annual 'Family Affair' School Supply Giveway
On September 5, Alpha Media's WTLZ-FM (Saginaw) held its second annual "Family Affair" school supply giveaway at the Dow Events Center. This year, it was a drive-thru event to pass out school supplies. Read More

Calling all TRAFFIC! Zoom Lunch Anyone?
By: Denise Weston,
Director of Membership and Services
First, here is a link to the new survey: We will use the responses to spotlight our traffic peeps in our newsletter. There is also a request for a picture. You may include one of you or something that represents you. Read More

Free FEMA Masks Are Still Available for Michigan Stations 
FEMA provided masks to the Michigan Association of Broadcasters in June. As we near the flu season and other fall activities, let us know if your station needs masks. Complete the survey to have masks distributed to your station. If you have any questions, contact Denise Weston at


2021 Student Awards Contest
Opens September 14

The MAB Foundation is pleased to present the
2021 Michigan Student Broadcast Awards
You can review the category list below, and read
full category descriptions and the complete list of rules at

Looking for Sales Professionals?

The MAB Foundation Board of Directors approved a new partnership with Central Michigan University's School of Broadcast and Cinematic Arts for the Fall 2020 semester.
The partnership will focus on developing mentoring relationships between students with an Electronic Media Sales Minor and broadcast industry professionals. 
Contact Rachel Krause for more information.

Webinars are FREE to MAB members and all are archived for later viewing. Questions? Contact Jayne Hodak at 1-800-YOUR-MAB.
How to Give Your National
Superstars Home Court Advantage
with Kipper McGee, Media Brandwith Strategies

Thursday, September 17, 2020 | 1:00 p.m.

Are any of YOUR stations running syndicate programming? Whether a weekend countdown, or a weekday mainstay, ALL formats are airing more network programming. That leaves two options. SMART or NOT. Veteran broadcast exec Kipper McGee unveils how he took WDBO/Orlando to its first #1 book in decades, and kept WLS/Chicago Top 5 by integrating network programming to be part of the local 'team'. Learn HOW you can, too (with music, sports or talk formats) in this one-hour webinar! Register Now

Writing and Speaking for Broadcast
with Joe Little,KNSD-TV (San Diego)

Thursday, October 15, 2020 | 11:00 a.m.

Writing and Speaking for Broadcast captures a lot of the writing and performance aspects. SO MANY reporters speak like police officers and use words lifted from a press release. Yet, broadcasting is supposed to be a conversation. It needs to be HUMAN. We shouldn't sound like we're reading a newspaper out loud, which is awful. Register Now

Look back on past MAB Webinars, including Mark Levy's
"From Influence to Impact: Putting More Political Ad Dollars
On Your Books" on our Archives Page.

The MAB is excited to share that Local Broadcast Sales (LBS) is available free to members in 2020.
It is common to run into difficult selling situations in the field.  Whether it's an overzealous gatekeeper, a client who thinks that they know more about advertising than you do, or just trying to find an angle to get a new prospect's attention, we are here to help!  Let us know what we can help with and we will get your question in front of our seasoned broadcast professionals who will get you a personalized response with real strategies for your specific situation!

The BEST Program
The BEST Program is designed for sellers who are new to broadcast.  We sell in a complex world that requires a unique set of skills that is different than virtually any other industry.  That's where The BEST Program comes in!  Each weekday for five weeks, your new sellers will receive a special email from LBS containing three videos for them to watch that day.  These videos are written, designed, and delivered by actual broadcast experts who know what your new sellers need to be successful in today's complex business environment.  In less than 30 minutes per day, your new sellers will have built up a solid foundation for a career in selling broadcast!

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September 14
New C-Band Lump Sum Payment Deadline

September 17 | 1 pm.

Free MAB Webinar: "How to Give Your National Superstars Home Court Advantage" with Kipper McGee (Learn More)

September 25
Annual Regulatory Fees Due

Promotions Director
WILX-TV (Lansing)
Posted: September 4, 2020

Assignment Editor
WJRT-TV (Flint)
Posted: September 2, 2020

Share Your News!

We know your station is great. Now lets show all the other broadcasters across Michigan just how great you are. Send pictures, video and news releases about your station's accomplishments to be featured in the 
weekly MAB News Briefs

The MAB Foundation's mission to encourage, support, and sponsor educational activities for students interested in broadcasting cannot be accomplished without supporters like you. The Foundation wouldn't exist without your continued support and interest in the mission. The Broadcasters must work together to sustain the future of this industry by encouraging the brightest, most creative and energetic students to choose broadcasting as a career. You can make a difference by MAKING A DONATION TODAY at

Foundation Supporters

Kenneth Baynard
Dena Blair
Dan Boers
Julie Brinks
Kristin Burns

Scott Clow
Rob David
Detroit Radio 
Advertising Group
Marla Drutz
Susanne Elkins
Rebecca Falk
Bruce & Sue Goldsen
Colleen Grant
Tom Hahn
Wendy Hart
Bill Keith
Dan Kelley
Dick Kernen
Julie Koehn
Fred Jacobs
Paul Jacobs
Mark Libke
Jim Lutton
Pam Manor
Stephen A. Marks
Janet Mason
John E. Fetzer Memorial Trust
Christopher Meller
Dr. Peter Orlik
Robert F. Ottaway
David Oxenford
Lawrence Patrick
Jam Sardar
AnnMarie Scaramuzzino
Stephen Schram
Dirk Spillemaeckers
Jason Springer

Rick Sykes
Peter Tanz
Jacquelen Timm
Denise Weston
Karole White
Jon Whiting
Jennifer Williams
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Support the MAB Foundation, and stay in touch about upcoming events, awards programs, scholarships and more, by following the MAB Foundation on our social media pages!



Thanks for the Support of Our Associate Members!

Michigan Association of Broadcasters | 517-484-7444 | |
820 N. Capitol Ave. | Lansing, MI 48906