Issue No. 272 | September 17, 2021 | View Online
Member Sightings!
At last weeks Wisconsin Broadcaster's Clinic in Madison, WKAR Public Media Director of Broadcasting and General Manager Susi Elkins introduced attendees to MSU's Innovation Lab and some of the potential applications of ATSC 3.0.
Upcoming Events/Dates
September 24
FCC 2021 Regulatory Fees due by 11:59 p.m. to avoid late penalty.

September 27
Final Deadline to complete Form 3 in ETRS with your detailed results of Nationwide EAS Test. (Read More)

October 10
Third-Quarter 2021 Issues and Programs Lists should be uploaded to your online public inspection file.

October 21 | 12:00 - 1:00 p.m.
Free Webinar: "Powerful Storytelling (Part One)" with The Poynter Institute. (Details and Registration)
Entries Begin: Monday, November 1, 2021
Entry Deadline: Monday, January 10, 2022, 12:00 pm
Awards Banquet: Wednesday, March 2, 2022

Weekly Michigan Government Update
Kelley Cawthorne is the MAB legislative consultant working with MAB President White on your behalf in Lansing
Late Wednesday afternoon, legislative leadership and Gov. Gretchen Whitmer’s administration issued a joint announcement that a budget deal has been finalized. While no details have been released yet, we will provide updates as they become available. A vote on the budget is expected to occur in the coming week. Read More
Broadcast Regulation Update
By: David Oxenford, Wilkinson Barker Knauer LLP
Here are some of the regulatory developments of significance to broadcasters from the last week (9/4-10), with links to where you can go to find more information as to how these actions may affect your operations. Read More
Broadcast Compliance Services to Shut Down
The MAB has learned that Broadcast Compliance Services (BCS) will be shutting their doors soon. BCS has been used by broadcasters nationwide to promote job openings and help with EEO outreach efforts. Read More
Former WNEM News Anchor Passes
The MAB has learned that former WNEM-TV (Saginaw) News Anchor Allison Payne passed away September 1 at age 57. Payne began in television news as an intern at WNWO-TV (Toledo). Within months was promoted to main anchor of the station's late evening newscast. Payne later moved to WNEM-TV as the co-anchor of the 6 and 11 p.m. newscasts. Read More
Michigan Radio Receives Grant to Expand Criminal Justice Reporting
Michigan Radio has received a grant from the Public Welfare Foundation to expand the station’s criminal justice reporting. This will allow the station to do more reporting surrounding youth and adult criminal justice issues in Michigan. Read More
NAB Cancels October Vegas Show
Due to COVID Concerns
On September 15, The National Association of Broadcasters (NAB) announced that the 2021 NAB Show scheduled to be held in Las Vegas from October 9–13 has been cancelled due to COVID-19 concerns. Read More
Nexstar Media Charitable Foundation and WLNS-TV Donate $5,000 to Izzo Legacy Foundation
The Nexstar Media Charitable Foundation announced September 16 that it will donate $5,000 to the Izzo Legacy Foundation in Lansing, Michigan, on behalf of its WLNS-TV (Lansing).
WEYI-TV Owner Armstrong Williams Donating Atmospheric Water Units to Flint
Howard Stirk Holdings (HSH), licensee WEYI-TV (Flint) and its owner Armstrong Williams has announced a partnership with RussKap Holdings to place atmospheric water units in Flint, Michigan. HSH will be donating many units to the City as part of its new partnership.
FREE WEBINAR: Powerful Storytelling
with The Poynter Institute

Part 1: October 21, 2021 | 12:00 – 1:00 p.m. Eastern
Part 2: November 4, 2021 | 12:00 – 1:00 p.m. Eastern
Powerful Storytelling Part 1 (10/21/2021) Finding and developing compelling characters | Finding sharp story focus | What goes where in the story and why | How to make words and video work seamless together even when you have limited video | How to spot soundbites that deeply connect with viewers.

Powerful Storytelling Part 2 (11/4/2021) The eight motivators that make any story more interesting | Getting beyond the obvious to the more important “why” of the story | The power of the Ladder of Abstraction (how to make interesting stories important and important stories interesting) | Sentence structure that makes information unforgettable | Navigating the friction between creative storytelling and clear storytelling
FREE WEBINAR - "Why You Deserve a Raise Next Year and Precisely How to Get It!"
with Paul Weyland, LBS Broadcast Expert

Wednesday, September 29, 2021 | 12:00 p.m. Eastern
In this information-packed and entertaining session, Local Direct Advocate Paul Weyland shows you exactly what you need to know now to have a killer 4th Quarter and how to plan for a terrific 2022.

Then, as usual, we’ll open it up to your local direct questions, including anything regarding creative for any product/service categories you might be working on right now. Don’t miss this one.
MAB LBS Member Resources

It is common to run into difficult selling situations in the field.  Let us know what we can help with and we will get your question in front of our seasoned broadcast professionals who will get you a personalized response with real strategies for your specific situation!
The BEST Program

The BEST Program is designed for sellers who are new to broadcast. Each weekday for 5 weeks, you will receive a special email containing 3 videos. In less than 30 minutes per day, your new sellers will have built up a solid foundation for a career in selling broadcast!
Sales Ideas

Sometimes we just need a creative boost or an idea to take to a prospect tomorrow – or even today! The list contains 99 of the hundreds you can find on the site! Need a creative boost or some fresh ideas? This section of LBS is loaded with them!
How to Host a Virtual Podcast Launch Party
By: Seth Resler, Jacobs Media Strategies
When it comes time for launching a new podcast, or to launch a new season of a podcast, do it with style. Sure, you could just drop the first episodes and send out a press release, but why not step up your game and host a launch party? You can use this event to invite key members of the press, VIP audience members, or both. Read More