Issue #213 |  September 21, 2020  |  View online
Highlights In This Issue:
More news below!
Governor Tells Business Leaders State Of Emergency Could Continue For 'Months'
Gov. Gretchen Whitmer told Michigan business leaders on Thursday (9/17) the state of emergency she enacted in March to respond to the coronavirus pandemic will likely last months longer, according to a report in Gongwer. Read More

AM Translator Construction Deadlines May Be Extended
The FCC has announced that holders of FM translator construction permits awarded to AM stations in Auctions 99 and 100 that expire on or before June 30, 2021 have an opportunity to extend the permit's expiration date by up to six months. Read More

Nathan A. Simington Nominated to FCC
The White House announced Tuesday (9/15), that President Trump intends to nominate longtime telecom lawyer Nathan A. Simington, who is currently senior advisor in the National Telecommunications and Information Administration (NTIA) specializing in network and telecommunications policy, to the Federal Communications Commission. Read More

Media Bureau Regulatory Fee Instructions Issued - No Fees for Translator CPs
By: David Oxenford,
Wilkinson Barker Knauer LLP

The Media Bureau (9/8) issued its Fact Sheet for the Annual Regulatory Fees for 2020 - expanding on the information available in the various public notices released last week, about which we wrote here.  This Fact Sheet sets out the general information as to how much is owed by various classes of broadcast stations. The actual fees owed by each station can be determined by entering the station's call letter or Facility ID Number in the appropriate box on this FCC webpage.  Contact the FCC if you believe that your fee assessment is incorrect. Read More

Advisory: Fall Sun Outage Coming Up in October 
Barry Mishkind's Broadcaster's Desktop Reference (BDR) is reminding its readers that each spring and fall, stations have to accommodate interference when the sun is in line with satellite receiver dishes. Depending upon the satellite and your location, "you may want to prepare for those times during the first half of October when sunbore will leave you with static for a bit." The BDR provides a link to one site that will calculate outages for your particular site and the satellites you might be accessing. Visit that site here.

WMYD Airs Series on Michigan's African American Vote
Scripps Media's WMYD-TV (Detroit) is airing a series of special programs leading up to the November election that explores the impact of the African American vote on the outcome of the election and the future of Michigan. The series "Inside Michigan's African American Vote," airs Sundays at 11 a.m. on WXYZ through Nov. 1, 2020. Read More

WOLV Hosts COVID-19 Town Halls
Houghton Community Broadcasting's 97.7 The Wolf (WOLV-FM) has begun broadcasting a series of town hall meetings to inform local residents of the ramifications of the COVID-19 pandemic to the Keweenaw Peninsula and the U.P. Read More

WYCD's Rob Stone and Holly Hutton Launch National Entercom Night Show
Entercom has announced that WYCD-FM (Detroit) afternoon personalities Rob Stone and Holly Hutton have been tapped for a new national evening show to air on Entercom-owned country stations nationwide. The program is part of a new initiative by the company to launch national midday and evening shows for its country programmed radio stations. Read More

WITL Adds Cadillac Jack and Erica Gray to Mornings
Townsquare Media's WITL-FM (Lansing) has announced that Cadillac Jack and Erica Gray have joined the station for mornings. Cadillac Jack's previous on-air stints include WYCD-FM (Detroit), WQYK-FM (Tampa) and WXTU-FM (Philadelphia). Gray previously hosted middays at WBTU-FM (Fort Wayne),WKYS-FM (Gainsville, FL) and mornings at WBTI-FM (Port Huron). Read More

WKAR Teams Up with MSU's College of Engineering for Mask Video
WKAR Public Media (East Lansing) has collaborated with Michigan State University's College of Engineering to produce a video showing the effectiveness of wearing a mask during the current COVID-19 pandemic. Read More

Tribute Videos Highlight Careers of 2020 Awards Recipients, Hall of Fame Inductees
The MAB & MAB Foundation, in partnership with Patrick Communications, presented tribute videos for all 2020 Awards recipients September 14-17 as part of a virtual celebration at Click here to look back at the eight amazing Michigan broadcasters who were honored last week.
Free FEMA Masks Are Still Available for Michigan Stations 
FEMA provided masks to the Michigan Association of Broadcasters in June. As we near the flu season and other fall activities, let us know if your station needs masks. Complete the survey to have masks distributed to your station. If you have any questions, contact Denise Weston at
Calling all TRAFFIC! Zoom Lunch Anyone?
By: Denise Weston,
Director of Membership and Services
First, here is a link to the new survey: We will use the responses to spotlight our traffic peeps in our newsletter. There is also a request for a picture. You may include one of you or something that represents you. Read More


The 2021 Student Awards Contest is Open

The MAB Foundation is pleased to present the
2021 Michigan Student Broadcast Awards
You can review the category list below, read
full category descriptions and the complete list of rules and enter at

Webinars are FREE to MAB members and all are archived for later viewing. Questions? Contact Jayne Hodak at 1-800-YOUR-MAB.
Writing and Speaking for Broadcast
with Joe Little,KNSD-TV (San Diego)

Thursday, October 15, 2020 | 11:00 a.m.

Writing and Speaking for Broadcast captures a lot of the writing and performance aspects. SO MANY reporters speak like police officers and use words lifted from a press release. Yet, broadcasting is supposed to be a conversation. It needs to be HUMAN. We shouldn't sound like we're reading a newspaper out loud, which is awful. Register Now

Look back on past MAB Webinars, including Mark Levy's
"From Influence to Impact: Putting More Political Ad Dollars
On Your Books" on our Archives Page.

The MAB is excited to share that Local Broadcast Sales (LBS) is available free to members in 2020.
Reopening Around COVID
Blaine and Honey Parker take LIVE broadcaster questions! In this session: Is humor the best form of creative? I have an advertiser who thinks branding is a waste of money. They like item and price from start to finish. What can I do to convince them that branding is important?

Tim Burt busts an advertising myth that often gets in the way of advertiser success. Learn how stories can help you to bring better ideas and creative to market for your clients!

Climb the Ladder in Programming
By: Gary Berkowitz,
Berkowitz Broadcast Consulting

Want to climb the ladder in Programming? Bring these five ideas to a sales meeting. I recently attended a webinar that featured NY real estate magnate and Shark Tank star Barbara Corcoran. She was most impressive and discussed many things about the sales process that related to the radio sales-programming relationship. Read More

On Your Radio Station Website, Use Language That Puts Listeners First
By: Seth Resler,
Jacobs Media Strategies

Talent coaches frequently tell radio DJs to use words that put the listener first in their on-air breaks. For example, instead of saying, "Coming up, I've got your chance to win a thousand dollars," a DJ should say, "Coming up, YOU could be a thousand dollars richer." It's good advice. Read More

Subscribe to
MAB News Briefs
Follow Us!  Like Us!
September 25
Annual Regulatory
Fees Due

October 15
Free MAB Webinar:
"Writing and Speaking for Broadcast" with Joe Little
(Learn More)

October 28
EAS IPAWS Signing Certificate Expires

Reporter/Multimedia Journalist
WLUC-TV (Houghton)
Posted: Sept. 16, 2020

Broadcast Maintenance Technician - Part Time
WOOD-TV (Grand Rapids)
Posted: Sept. 15, 2020

Anchor - Producer - Reporter
WJMN-TV (Marquette)
Posted: Sept. 9, 2020

Share Your News!

We know your station is great. Now lets show all the other broadcasters across Michigan just how great you are. Send pictures, video and news releases about your station's accomplishments to be featured in the 
weekly MAB News Briefs

The MAB Foundation's mission to encourage, support, and sponsor educational activities for students interested in broadcasting cannot be accomplished without supporters like you. The Foundation wouldn't exist without your continued support and interest in the mission. The Broadcasters must work together to sustain the future of this industry by encouraging the brightest, most creative and energetic students to choose broadcasting as a career. You can make a difference by MAKING A DONATION TODAY at

Foundation Supporters

Kenneth Baynard
Dena Blair
Dan Boers
Julie Brinks
Kristin Burns

Scott Clow
Rob David
Detroit Radio 
Advertising Group
Marla Drutz
Susanne Elkins
Rebecca Falk
Bruce & Sue Goldsen
Colleen Grant
Tom Hahn
Wendy Hart
Bill Keith
Dan Kelley
Dick Kernen
Julie Koehn
Fred Jacobs
Paul Jacobs
Mark Libke
Jim Lutton
Pam Manor
Stephen A. Marks
Janet Mason
John E. Fetzer Memorial Trust
Christopher Meller
Dr. Peter Orlik
Robert F. Ottaway
David Oxenford
Lawrence Patrick
Jam Sardar
AnnMarie Scaramuzzino
Stephen Schram
Dirk Spillemaeckers
Jason Springer

Rick Sykes
Peter Tanz
Jacquelen Timm
Denise Weston
Karole White
Jon Whiting
Jennifer Williams
Follow the MAB Foundation on Social Media!

Support the MAB Foundation, and stay in touch about upcoming events, awards programs, scholarships and more, by following the MAB Foundation on our social media pages!



Thanks for the Support of Our Associate Members!

Michigan Association of Broadcasters | 517-484-7444 | |
820 N. Capitol Ave. | Lansing, MI 48906