Issue No. 273 | September 24, 2021 | View Online
The BEAs Are Coming!
Entries Begin: November 1, 2021
Entry Deadline: January 10, 2022


Upcoming Events/Dates
September 27
Final Deadline to complete Form 3 in ETRS with your detailed results of Nationwide EAS Test. (Read More)

October 10
Third-Quarter 2021 Issues and Programs Lists should be uploaded to your online public inspection file.

October 21 | 12:00 - 1:00 p.m.
Free Webinar: "Powerful Storytelling (Part One)" with The Poynter Institute. (Details and Registration)

October 21 | 1:00 - 2:00 p.m.
Free Webinar: "ATSC 3.0: Applications in Public and Commercial Television" with Vincent Curren and Kerry Oslund.
LEGISLATIVE / REGULATORY UPDATES
Weekly Michigan Government Update
Kelley Cawthorne is the MAB legislative consultant working with MAB President White on your behalf in Lansing
The legislature adopted the FY2022 budget this week, following a previous announcement that legislative leadership and Gov. Gretchen Whitmer’s administration had reached a deal on spending for the fiscal year. . Read More
Michigan Broadcasters at the Grand for Mackinac Policy Conference 2021
It was a busy week for many Michigan broadcasters as they covered the Detroit Chamber Mackinac Policy Conference 2021, taking place at the Grand Hotel on Mackinac Island. See Photos Here
Looking at the Court Decision Which Led to the Shuttering of Locast’s Retransmission of Local TV on the Internet
By: David Oxenford, Wilkinson Barker Knauer LLP
In recent weeks, decisions of a U.S. District Court judge in the Southern District of New York led to the suspension of service by the Internet streaming company Locast, which built its business on streaming local television stations generally without obtaining the consent of TV stations or the copyright holders in the programs they broadcast. Read More
FCC Extends Regulatory Fee Deadline to this Monday
Ithe FCC just released a Public Notice extending the deadline to submit annual regulatory fees. These fees had been due today. The extension now allows for their timely submission until this Monday, September 27, 2021 at 11:59 p.m. Eastern Time. MAB Washington Counsel David Oxenford said he has been told that there have been some glitches in the system, so any stations that have not already filed should do so immediately to make sure that they can meet this new deadline and resolve any filing problems that they may have. There is a 25% penalty for late fees. 
IN THE NEWS
Jeanna Trotman Joins WXYZ-TV
Jeanna Trotman has joined WXYZ-TV (Detroit) as weekend sports anchor. She is also a sports reporter during the week, working in collaboration with Sports Director Brad Galli. Trotman, once a WXYZ intern, began her television career in 2014 at KAAL, the ABC affiliate in Rochester, Minnesota where she served as Sports Director. Read More
WCSX Unveils Michigan’s Alice Cooper Court
On September 23, WCSX-FM (Detroit) Morning Personality Big Jim O’Brien from Big Jim’s House joined Motor City rock Legend Alice Cooper to unveil Alice Cooper Court at Eloise Asylum in Westland, Michigan. “Alice Cooper Court” is the third street name created by WCSX honoring Motor City rock icons. Read More
Star Country 106.7 Signs On in Northern Michigan
Following its acquisition by MacDonald Garber Broadcasting, WSRT-FM (Gaylord) has returned to the air as "Star Country 106.7." The new format launched September 17 following a week of stunting including Christmas music and Classic Rock songs. According to press reports, the 100kw FM is focusing on country hits of the 80s through early 2000s. Read More
Kevin Dietz Named Permanent Midday Host
at WJR-AM
Former WDIV-TV (Detroit) reporter Kevin Dietz, who has been hosting the 9 a.m. to noon slot on WJR-AM (Detroit) since June 1, has been named permanent host for the time slot. He replaces longtime WJR personality Frank Beckmann, who retired in March. Read More
WLCO-AM Sold to Smile FM
Townsquare Media has filed an application to transfer the license of WLCO-AM (Lapeer) to group operator Smile FM, based in Imlay City. The application was filed on September 14. Read More
WGVU Cool Teacher Returns
WGVU Public Media (Grand Rapids) has announced the return of its Cool Teacher contest, saying even though school may still look a bit different this year, learning and fun are still happening in classrooms across West and Southwest Michigan. Read More
NAB Announces Refund/Credit Information for Cancelled Show
As mentioned in last week's MAB News Briefs, the National Association of Broadcasters (NAB) announced that the 2021 NAB Show has been cancelled due to COVID-19 concerns. This week the association issued information on registrations and refunds for the cancelled show: Read More
TRAINING & EDUCATION
FREE WEBINAR: Powerful Storytelling
with The Poynter Institute

Part 1: October 21, 2021 | 12:00 – 1:00 p.m. Eastern
Part 2: November 4, 2021 | 12:00 – 1:00 p.m. Eastern
Powerful Storytelling Part 1 (10/21/2021) Finding and developing compelling characters | Finding sharp story focus | What goes where in the story and why | How to make words and video work seamless together even when you have limited video | How to spot soundbites that deeply connect with viewers.

Powerful Storytelling Part 2 (11/4/2021) The eight motivators that make any story more interesting | Getting beyond the obvious to the more important “why” of the story | The power of the Ladder of Abstraction (how to make interesting stories important and important stories interesting) | Sentence structure that makes information unforgettable | Navigating the friction between creative storytelling and clear storytelling.
FREE WEBINAR: ATSC 3.0: Applications in Public and Commercial Television
with Vincent Curren, Principal at Breakthrough Public Media Consulting, Inc. and Kerry Oslund, VP, Strategy & Business Development, E.W. Scripps

October 21, 2021 | 1:00 – 2:00 p.m. Eastern
This webinar will explore the real-world applications being developed in both the public and commercial television worlds with the arrival of ATSC 3.0.

Vincent Curren is helping public media companies navigate today’s dynamic and competitive media world. More concretely, he is working with the Public Media Company to help public television stations leverage the power of ATSC 3.0, the next generation, broadcast television standard.

Kerry Oslund, VP, Strategy & Business Development, E.W. Scripps is responsible for advancing the company’s ATSC 3.0 strategy and other business development efforts. In December 2020, the company’s WMYD-TV (Detroit) became the market’s first ATSC 3.0 station. The launch is a collaborative effort with cross-town WDIV-TV, owned by Graham Media Group. Detroit provides a unique opportunity for the automotive industry to have an in-market test bed for the new Internet Protocol-based broadcast platform — one that can deliver data to millions of receivers at once.
FREE WEBINAR - "Why You Deserve a Raise Next Year and Precisely How to Get It!"
with Paul Weyland, LBS Broadcast Expert

Wednesday, September 29, 2021 | 12:00 p.m. Eastern
In this information-packed and entertaining session, Local Direct Advocate Paul Weyland shows you exactly what you need to know now to have a killer 4th Quarter and how to plan for a terrific 2022.

Then, as usual, we’ll open it up to your local direct questions, including anything regarding creative for any product/service categories you might be working on right now. Don’t miss this one.
MAB LBS Member Resources
Ask LBS

It is common to run into difficult selling situations in the field.  Let us know what we can help with and we will get your question in front of our seasoned broadcast professionals who will get you a personalized response with real strategies for your specific situation!
The BEST Program

The BEST Program is designed for sellers who are new to broadcast. Each weekday for 5 weeks, you will receive a special email containing 3 videos. In less than 30 minutes per day, your new sellers will have built up a solid foundation for a career in selling broadcast!
Sales Ideas

Sometimes we just need a creative boost or an idea to take to a prospect tomorrow – or even today! The list contains 99 of the hundreds you can find on the site! Need a creative boost or some fresh ideas? This section of LBS is loaded with them!
DIGITAL/SOCIAL/WEB
These Digital Privacy Issues Should Be On Broadcasters’ Radar
By: Seth Resler, Jacobs Media Strategies
Digital privacy has become a hot topic. In the latest Techsurvey, our annual online survey of radio listeners, more than 80% expressed concern over how their data is used by tech companies. Consumers are aware that digital companies are gathering data to market to them, and they're wary of the practice. Read More