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Built on Grit, Growth, and a Little Help from MAG
When I started SandBar nine years ago, I had an idea, a whole lot of grit, and no one willing to take a chance on me—except the MAG Small Business Loan Program. They gave me my very first business loan, and then my second. That was the turning point. With their support, I was able to build something real.
What started as a solution to torn-up hands from CrossFit has turned into a full-blown obsession. I didn’t just invent a callus tool—I became a self-proclaimed callus expert. SandBar was born out of necessity, but it grew out of passion. I saw how the body adapts, protects, and performs under pressure, and I fell in love with the beauty and resilience of callused skin. I stopped complaining about it and started creating for it.
Since then, I’ve expanded from hand care to foot care, creating the Heel Revival Regimen for the cracked, dry heels people have silently suffered with for far too long. I’ve had the honor of helping athletes, moms, musicians, and hard workers take care of the skin that takes care of them.
SandBar exists because MAG believed in me when no one else did. And after almost a decade in business, I’m still fired up—because when you stop seeing your skin as a flaw and start understanding how to care for it, everything changes.
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