NEW NAR ADVERTISING CAMPAIGN LAUNCHES!
NAR’s consumer advertising campaign hit the airwaves this week. For 2025, the advertising campaign is designed to reinforce the need for working with a REALTOR®, by reminding and dramatizing for consumers what it’s like without one. This campaign makes a shift to be more focused on consumers – away from the last campaign of “who we R” and instead emphasizing why REALTORS® matter.
The creative platform line for this new campaign is “Right by you.” There are many layers of meaning that this line holds:
- It highlights how REALTORS® do the right thing – through their Code of Ethics, they have an ethical and professional responsibility to put their clients first.
- It focuses on the partnership and guidance, by their side through the real estate journey, and often beyond.
- And most importantly, it shows how REALTOR® members have the expertise to help protect clients from the long-lasting consequences of inexperience.
Learn more about the campaign and view the first ad release here
If you’re an NCAA basketball fan, ads will be airing during Big 12, ACC, SEC and American Athletic Conference tournaments this weekend.
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