May 2024

behind the SCENES


MARQUEE Milestones



Cheering Graduates and Embracing Change

Aundréa Cika HeschmeyerPresident


May brings a flurry of excitement and achievement for our MARQUEE family. This month, we're not just celebrating projects and goals met; we're celebrating graduation and all it symbolizes with some of our Team members and families.


We are thrilled to congratulate three of our outstanding Team members who are donning their caps and gowns: Marketing Associate Alexis Watkins, who now will embark on a new journey, and Video Editor Anthony Fusco, both from Baldwin Wallace, and Marketing Associate Joslyn Walker from The University of Akron. Each has not only graduated from college but has also grown personally and professionally during their time with us. Their immense dedication, hard work, and passion have contributed to MARQUEE's success and led them to this significant milestone in their lives. To each of you, know that we are immensely proud of your achievements and excited to witness the great things you'll accomplish in the future!


In addition, two of our founders are experiencing a related milestone from a different perspective. Art Director Agata Khoury is preparing to see her eldest child, Bella, graduate from high school (see below). Similarly, I will commencement for my fifth and final baby, Sophie Heschmeyer. After many tears from their mothers, these talented young women will embark on their career journeys at The Ohio State University this fall.


As we celebrate these milestones, it's only fitting to impart a few words of wisdom to all graduates, families, and business owners.


  • Embrace Change: Just as our graduates enter a new phase in their lives, so must we adapt to the ever-evolving business landscape. Look at this as an opportunity for growth and innovation.

  • Stay Creative: Don't be afraid to think outside the box and explore new ideas that captivate and engage your audience.

  • Build Strong Relationships: Like the bonds between our Team members and their families, strong ties are the foundation of success in our businesses. Nurture connections with clients, partners, and vendors to foster trust and collaboration.


  • Celebrate Milestones: Just as we're recognizing the achievements of our graduates and children, remember to honor the successes of your staff, clients, and colleagues. Acknowledging these moments enriches relationships, nurtures friendship, and makes work more fun.  


  • Plan with Purpose: Strategic planning is key, whether orchestrating a marketing campaign or organizing a special event. Define clear goals and objectives, ensuring every decision aligns seamlessly with your strategy.


Whether celebrating graduations, new beginnings, or everyday life, remember the importance of adaptability, creativity, and collaboration. Cherish each moment and continue to inspire one another

Here's to the future, filled with endless possibilities and boundless opportunities!

 

shining the SPOTLIGHT


Autism Society WARRIOR marks 5th Year

 

Commemorative anniversary logo

Social recruitment ads

Strength competition gym poster

Since 2019 the Mahoning Valley WARRIOR has been the flagship fundraising event of the Autism Society of the Mahoning Valley raising over $30K annually.


It epitomizes the unique, energized, and successful experiential events we create for the organization. Taking place on the first Saturday of June and raising more than $30K annually, there is something for every audience.


Autism families have the opportunity for fun and camaraderie, as well as the chance to learn at the Resource Fair;.

Athletes compete in a unique challenge while raising funds, local gyms compete head-to-head with the tractor pull, and community members from all walks of life come together to work to benefit the more than 6,000 area residents affected by Autism spectrum disorder. 


This year, in preparation for the fifth annual iteration of the event, we knew it was time to take things to the next level. From creating a unique anniversary logo to video creation, this year’s ASMV Warrior is sure to be a blast.


MARQUEE'S ROLE


  • Event Creation & Branding
  • Fundraising Package Development 
  • Website Design & Content
  • Ad creation & Media Placement
  • Digital Marketing + Social Strategy & Management
  • Event Photography


Learn more about WARRIOR and register to participate HERE

— Megan Augustine, Director of Client Success

 
 

the creative SCOOP


Graduation season is upon us!


How I decided to pursue a creative career path


As my youngest daughter Bella prepares to embark on her journey to college (OSU) this fall, I find myself reflecting on the path that led me to my career choice. Last summer, I vividly recall the struggle she faced in deciding her future career path. Despite the pressure she felt, I reassured her that it's perfectly okay not to have everything figured out at the age of 18.


My own journey was guided by a love for art. It was my passion, my strength, and my comfort zone. Pursuing a career in graphic design seemed like a natural fit, thanks to the encouragement of my advisor. So, I enrolled at Youngstown State University with a focus on graphic design and a minor in computer graphics.


During my time at YSU, I explored various artistic disciplines. I delved into fine art, exploring art history, experimented with ceramics and oil painting, and discovered a profound appreciation for photography in my third year. There were moments when I was tempted to switch my major, particularly when I found myself captivated by subjects like psychology. However, I remained committed to my chosen path of becoming a graphic designer.


Graduating cum laude from YSU with a Bachelor of Fine Arts degree and a minor in computer graphics, I entered the workforce with a sense of fulfillment and excitement. Over the years, I've had the privilege of enjoying a successful career doing what I love. Looking back, I consider myself fortunate to have followed my passion and carved out a fulfilling professional journey.


My wish for my daughter, and her peers who are about to embark on their quest to figure it all out, I hope they see the world as immense and filled with endless possibilities. Bella - pursue your passions selectively and excitedly!


Best of luck to the 2024 graduating seniors

— do what you love, and love what you do!


— Agata Khoury, Art Director

 

in the KNOW


 

Raising funds is crucial for sustaining operations and making a meaningful impact. However, with numerous organizations competing for limited donor dollars, standing out and effectively communicating your cause is critical. That's where strategic fundraising marketing comes into play.

LEARN MORE

the industry TRENDS


 

Workplace Remembrance



Memorial Day marks the unofficial start of summer, but its significance goes beyond BBQs and beach trips. Originally called Decoration Day, it started after the Civil War to honor fallen soldiers. Creating an event at work educates about this true meaning. Here are 10 ways to honor this patriotic day with colleagues and staff.


Read more at jobma

 

Navigating Google Ad Changes


Get ready for a Google Ads shake-up! Starting in June, low-activity keywords will be set to auto-pause, as the platform aims to streamline accounts and focus on results-driven terms. Beware: valuable keywords might get sidelined in the process. So dive in and review your accounts closely to get ahead of the curve.



Read more at megadigital

 

Beachside Branding Building


Summer beach reading often means romance or biographies. Why not change that this year and invest in your brand by adding a quality marketing book? Amid digital clutter, books can offer timeless insights and might even restore your attention span. Explore these recommendations for valuable ideas.



Read more at marketermilk

 
 

MARQUEE shows you all the coming attractions in marketing.

LET'S SHARE THE STAGE 

MARQUEE

241 W. Federal St., Youngstown, OH 44503 • 330.234.9396

info@marqueecreatives.com

www.marqueecreatives.com

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