The MFTHBA will be sponsoring booth exhibits and demonstrations at two Equine Expos in February.

 

The MFTHBA Membership Committee is proud to announce the 2013 Affiliate Membership Contest.   This contest will run from January to the Three Year Old Futurity in June where the winning affiliate will be announced on Saturday night of the Futurity.

 

What is your goal?

• Add as many new members or renewal of memberships to the MFTHBA as possible by the Three Year Old Futurity.

How will the winning affiliate be determined?

• Affiliate names should be printed neatly on the top of each membership form submitted to the MFTHBA between now and June.
• Total points will be added up during the Three Year Old Futurity
• Memberships will be counted as follows:

• Yearly membership=1 point
• Three year membership or youth membership=3 points
• Lifetime membership=5 points

What will the winning affiliate receive?

• $500 to be used towards a club promotional activity
• Possible promotional activities:
• Bringing in a clinician for your group who specializes or is knowledgeable about Fox Trotters
• An overnight trail ride for your club
• Class sponsorship(s) at a club sponsored horse show
• Year-end awards for your club
• Any club sponsored event that promotes fox trotters or is educational in nature about fox trotters

How do you accomplish this? Possible ideas include:

• Encourage current affiliate members who are not current members of the MFTHBA to join.
• Encourage new affiliate members to also join the MFTHBA.
• Provide MFTHBA membership forms at club seminars, spring shows, in club newsletters, club websites, etc.
• Encourage existing MFTHBA members to renew their memberships.
• Include affiliate information on the email membership drive that was recently sent out.

We hope that we can work together to grow the MFTHBA this year, which in turn will allow the MFTHBA to put in place programs that will help the MFTHBA to better serve the affiliates. Need to find which affiliate serves your area? (Click here.)   Ready to renew? Click here for the emailed Constant Contact Form. Click here for the hard copy to print, complete, and mail in with a check.  

 

If you have any questions, please contact Amy Stangl, MFTHBA Membership Committee Chair, at astangl920@gmail.com 

 

Association email publications "MFTHBA Newsletter" and "FoxTrot University" launched in the fall of 2010. We are happy to report our subscriber numbers continue to grow steadily. (See statistics in attached below.)

 

After careful consideration, the MFTHBA Promotions Committee approved the addition of banner ads within the electronic newsletters (e-letters). Beginning this month, a limited amount of advertising in the MFTHBA Newsletter and FoxTrot University will be considered.  

 

With the intention of keeping the e-letters easy to read and download, no more than two ads per newsletter will be sold. The Committee also wanted to make sure prices were reasonable, especially for MFTHBA members. In comparison to other electronic newsletters, advertisers will find them quite reasonable.

 

Why advertise in one of the MFTHBA e-letters? You are assured your message will land directly in the mailbox of a subscribed reader. That's right. All of our readers have requested to have this information delivered to their inbox. Studies show that reader requested information has a higher percentage of actually being opened and reviewed.

 

For your consideration:

• Banner ads will be 500X75 pixels;
• Ads may be linked to the advertiser's website;
• For MFTHBA members promoting their farm, fox trotters for sale, training, direct MFT-related goods or services; and for affiliates promoting affiliate events-$40 per ad;
• For all other advertisers, or types of advertising-$75 per ad;
• Advertisers seeking concentrated exposure may invest in a six-ad package for 2013;

-20 percent off the regular price;

-Four ad placements in MFTHBA News;

-Two in FoxTrot University;

-Advertiser may select display months based on availability.

-Note: to receive discount, all ads must be paid in full prior to initial ad placement.

 

Banner ad design is the responsibility of the advertiser. If an ad needs to be designed, we can facilitate the development for an additional cost. Typically, banner ad design is fairly inexpensive.

 

Note: All banner ads will be subject to the approval of the MFTHBA Promotions Committee.

 

MFTHBA Newsletter delivers directly to approximately 1000 email inboxes in addition to being shared with more than 1725 MFTHBA Facebook followers and through the MFTHBA Twitter account. It is a general information at-a-glance publication with an occasional feature on MFTs and their owners.

 

FoxTrot University reaches directly to 700 e-mail addresses in addition to being shared with more than 1725 MFTHBA Facebook followers and through the MFTHBA Twitter account. It is designed for the serious owner, a person interested in expanding their knowledge about the care, nutrition, training, showing, and enjoyment of the breed.

 

Both newsletters enjoy an open rate higher than industry average as well as a significant click through rate ("Click through" means the reader clicks the blue "hot link" following it to another story, more information, or web site.) Here are interesting statistics:

  

Who Reads MFTHBA Electronic Publications?  

  

  

 

• 41.65% are MFTHBA members
• 35.4% are not MFTHBA members
• 22.9% did not indicate membership status

 

 

  

  

  

 

• 83.3% own at least one registered Missouri Fox Trotter
• 11.13% that do not currently own a registered Missouri Fox Trotter, indicate they are looking to buy an MFT
   

 

1. Missouri
2. Arkansas
3. California 
4. Illinois
5. Texas
6. Kansas
7. Oklahoma 
8. Florida
9. Colorado
10. Arizona

Of the 753 individuals that indicated their state of residence, 47 states plus the District of Columbia were represented.  The three states not represented are Alaska, Delaware and South Carolina.  Missouri is the most common with 34.6% of the recipients residing within the state.     

 

Missouri Fox Trotters Have Global Appeal 

 

Individuals from 8 countries receive the newsletter: 

1. Australia
2. Austria
3. Canada 
4. Germany
5. Israel
6. Sri Lanka
7. United Kingdom
8. United States   

91% of recipients are from the United States.

 

In addition to those that receive the newsletters in their inbox, the newsletters are also shared via social media. As stated previously, more than 1725 individuals receive access to the newsletters via the MFTHBA Facebook page alone. Both publications can easily be shared with friends with a click of the mouse.

 

All money raised from the sale of banner advertisements will go directly to support MFTHBA promotion efforts.

 

To place an ad, please contact the MFTHBA at newsletter@mfthba.com; or Amber Wilson, MFTHBA Promotions Committee Chair, at 816-806-9374.

• Barn Stall Utility Surcharge Due Monday, January 28

• Three-Year-Old Futurity Wednesday, June 5 through Saturday, June 8 in Ava 
• To date, 95 horses have been nominated for this exciting event to date. Entry fees will gradually increase throughout the next few weeks to the maximum payment in full of $800 by Friday, May 31st. For full details see the Futurity Rules by clicking on the link below. 
• At time of entry, please send entry blank and a copy of registration papers, front and back. Additionally, please send W-9 formto expedite win checks after the show. 

• Information and copies of all forms needed are available at the MFTHBA website. Click here.