Jacksonville, FL - For the second year, Chopard returns as the Official Timekeeper of the Amelia Island Concours d’Elegance. The 4-day automotive charitable event will take place from March 5th to March 8th at The Ritz Carlton, Amelia Island and The Golf Club of Amelia Island in Amelia Island, Florida.
As a Maison with many ties to prestigious automotive events such as the exclusive Italian race Mille Miglia, widely referred to as “la corsa la più bella del mondo” , Chopard is a natural partner for this gathering of extraordinary automobiles.

This year the Amelia Island Concours d’Elegance turns 25, and in honor of this milestone, Chopard has unveiled the special 25-piece limited edition Mille Miglia Classic Chronograph Amelia Island. A reinterpretation of a historical Chopard collection featuring a black dial and intended for gentlemen drivers and collectors, it pays tribute to the heyday of motorsports and to the Mille Miglia.  
Photo courtesy of Chopard .
Chopard and the Mille Miglia, bound by passion for more than 30 years
For over 30 years, the hearts of Chopard and Mille Miglia have been beating as one, echoing a shared love of fine mechanics and performance born of the personal passion for classic cars nurtured by Chopard Co-President Karl-Friedrich Scheufele. He is both a discerning connoisseur of collector’s cars and an accomplished driver. For the last three decades, he has exercised his skills at the wheel of the most prestigious classic cars, with which he annually competes in the famous race. The now indivisible ties, first established in 1988 when Chopard become partner and official timekeeper of the Mille Miglia, inspired an eponymous watch collection presented that same year. The prestigious annual endurance rally sees more than 400 historical cars covering an enchanting one thousand-mile route from Brescia to Rome and back. This legendary competition has led to the creation of iconic timepieces bearing the Chopard signature. 

Photo courtesy of Chopard .
Dashboard instrument
The Mille Miglia Classic Chronograph Amelia Island is a finely crafted 42mm chronograph, limited to 25 pieces assembled by the Chopard artisans. Its calibre beats at 28,800 vibrations per hour and is chronometer-certified (COSC), ensuring precision throughout the 42 hours of its power reserve.

Featuring a sleek black dial, the Mille Miglia Classic Chronograph Amelia Island is inspired by the cars that competed in the Mille Miglia between 1927 and 1940. The dials display optimal legibility thanks to broad Arabic numerals that are luminescent at night, as are the hands. The slim cursive fonts, as well as the counters, are inspired by the typical dashboards of the late 1920s and stand out by their silver-toned colour. The sweep-seconds hand features a bright red tip to tick off the precious seconds of the race. The arrow-shaped Mille Miglia logo appears at 12 o’clock in the heart of the dial. A successful blend of precision, comfort and elegance, these watches are authentic auxiliary instruments for drivers hurtling along Italian roads, enabling them to race in true style. The chronograph functions serving to measure short times are complemented by the tachymeter scale, which is ideal for measuring average speeds, along with a date display. 

Photos courtesy of Chopard .
Water-resistant and luminescent
Although less common in Spring when the Mille Miglia takes place, rain can sometimes play its part in the race, thus making the 50-metre water resistance of this watch prove particularly useful. In rainy conditions, mean hourly speed is never quite the same, and some teams end up finishing the race at night. In such cases, the luminescent hands help competitors keep track of the tachymeter scale surrounding the hour-markers, without taking their eyes off the road.

The Mille Miglia Classic Chronograph Amelia Island symbolizes their owners’ authentic passion for racing and classic cars: a passion that a true gentleman driver will never relinquish.

For more information or to reserve a Mille Miglia Classic Chronograph Amelia Island 25-piece limited edition, contact , visit Chopard at the 25th Amelia Island Concours d'Elegance March 5-8, 2020 or online at
Photos courtesy of Chopard .
Technical Details
Mille Miglia Classic Chronograph Amelia Island
25-piece limited edition

Total diameter : 42.00 mm
Thickness: 12.67 mm
Water resistance: 50 metres
Screw-lock steel crown with steering wheel emblem: 7.50 mm
Polished steel bezel
Glareproofed sapphire crystal
Steel pushers
Exhibition case-back with screws, Mille Miglia logo around the rim and special transfer featuring the logo of the 25th Annual Amelia Island Concours d’Elegance

Mechanical self-winding chronograph
Total diameter: 28.60 mm
Thickness: 6.10 mm
Number of jewels: 37
Frequency: 28,800 vph (4 Hz)
Power reserve: 42 hours
Chronometer-certified (COSC)

Dial and hands:
Circular satin-brushed black dial
White transfers for the minute track
Black transfers for the tachymeter scale
Red Mille Migla logo
Arabic numerals painted with Super-LumiNova
Silver-toned hours, minutes and seconds hands
Rhodium-plated baton-type hands for the hours and minutes, painted with Super-LumiNova
Rhodium-plated red-tipped sweep-seconds hand

Hours, minutes, seconds
Hours, minutes and seconds counters at 6, 9 and 3 o’clock respectively
Date window between 4 and 5 o’clock

Strap and buckle:
Black calfskin leather strap with stitching
Rubber lining inspired by 1960s Dunlop tyre tread
Polished steel pin buckle

Ref. 168589-3029
25-piece limited edition

Tickets for the 25th Annual Amelia Island Concours d'Elegance are now available online.

For more info and to purchase tickets visit  

2020 Ticket Sales Locations

  • Claude Nolan Cadillac, 4700 Southside Blvd, Jacksonville, FL 32216
  • Jaguar Land Rover Jacksonville, 11211 Atlantic Blvd, Jacksonville, FL 32225
  • Mercedes-Benz of Orange Park, 7018 Blanding Blvd, Jacksonville, FL 32244
  • Mercedes-Benz of Jacksonville, 10231 Atlantic Blvd, Jacksonville, FL 32225
  • Lexus of Jacksonville, 10259 Atlantic Blvd, Jacksonville, FL 32225
  • Lexus of Orange Park, 7040 Blanding Blvd, Jacksonville, FL 32244
  • Porsche Jacksonville, 10100 Atlantic Blvd, Jacksonville, FL 32225
  • Fields Cadillac Jacksonville, 7999 Blanding Blvd, Jacksonville, FL 32244
  • Fields Cadillac St Augustine, 375 Outlet Mall Blvd, St Augustine, FL 32084
  • Amelia Island Chamber of Commerce, 961687 Gateway Blvd, ste. 101G, Amelia Island, FL 32034
  • Amelia Island Welcome Center, 102 Center St, Fernandina Beach, FL 32034
  • Golf Club of Amelia Island, 4700 Amelia Island Pkwy, Amelia Island, FL 32034

About The Amelia Island Concours d'Elegance
THE AMELIA will be held March 5-8, 2020 at The Ritz-Carlton, Amelia Island and The Golf Club of Amelia Island. The show’s Foundation has donated over $3.5 million to Community Hospice & Palliative Care, Spina Bifida of Jacksonville and other local and national charities since 1996. To learn more about the Amelia Island Concours d'Elegance, visit .

The Amelia Island Concours d'Elegance| 904-636-0027 | E-mail | Website