MLS & Technology News
 June 2019
New Data Input Forms
Data Input forms, used when adding a listing into Matrix, have slightly changed. The updated forms, which include new values in several fields as well as a place to include the Seller’s Attorney Name, are now in TransactionDesk, Matrix Add/Edit and available on (click on the Contracts and Forms button in your member portal). 

All changes are outlined on this list of field changes .

New Data Input Forms Effective 6/19/19

Did you know that you can fill out data input forms in TransactionDesk and then Export it to Matrix as an Incomplete Status listing? In Matrix you can then add photos and attachments before making it Active. So easy to do. Learn how in our Tech Tip on this topic.
Coming Soon
Are They Allowed?
(05/13/2019) Per NYSAR Legal counsel, “Coming Soon” signs are not to be used as a marketing tool and should only be used with the seller’s fully-informed consent. The prospective listing agent is prohibited from showing a “Coming Soon” property unless other brokers are given the same opportunity, and, in that case, the property should not be advertised as “Coming Soon”. The permitted use of “Coming Soon” is explained in this Legal Lines attachment from NYSAR, along with an explanation of repercussions that may develop as a result of improper use of the tool.  The best way to market a property that is not ready for showing is to have a contract in place, multiple list the property, and include a Delayed Showing/Negotiation Form. This form must be attached to the listing in the MLS and must be noted in both the Public and Private Remarks. Per MLS Rules: All listings in the Service that are not immediately available for showing/negotiations must have the owner(s) complete the required Delayed Showing/Negotiation Form. This form must be filed as an attachment to the listing AT THE SAME TIME the listing is entered into the MLS.
ShowingTime News
In this issue of the ShowingTime newsletter, you'll learn about a few product enhancements including a redesigned side menu which you may have noticed, overnight notification preference setup, and the ability to update the primary account in instances where agents have listings in multiple MLSs. Read here
TechKNOWPalooza News

Are you saving the date?

GRAR and ESL are pleased to present the 7 th Annual TechKNOWPalooza on Tuesday, October 29, 2019.  The event, a technology-based education conference, will take place at the Doubletree by Hilton Hotel Rochester from 8:30 am – 4:30 pm. This is a member favorite day long event that has something for everyone. 

Tickets are available now in your Member Portal for $29 now through September 30. Tickets will be $39 from October 1-25 (no tickets sold at the door). New this year is bulk pricing. Want to buy tix for the office or team? This year, you can save money and buy a minimum of 4 tix for $100 ($25 each for more than 4) also now through September 30 (must purchase at this price at GRAR, just give us a call or email with the names of who the tickets are for and pay this price and use one form of payment per purchase).
We are excited to be bringing back some favorite instructors, new regional presenters, and new topics, too.  

How about “ Social Media Smackdown ” for a new topic? You will learn if you have any improper social media use and learn good social media ethics. 

Or, how about Instagram Television ? If you're not sure what that is, you'd better plan on joining us. 

Jay Groah will repeat his session from a few years back for those still leery of video in a session tentatively titled “ Get over yourself and start making videos! ”. 

Stay tuned for updates as we get things fine-tuned. We can’t wait!
Real Estate Tech Day
3 Courses - 1 Day - 6.5 hrs. CE
July 11 at GRAR
9:00 AM - 4:00 PM
$149 for 6.5 CE hours
Instructor: Jeremias Maneiro

Course 1: Social Media Master
LEARN ABOUT FACEBOOK,INSTAGRAM,SNAPCHAT,LINKEDIN YOUTUBE FROM SOMEONE IN REAL ESTATE who is doing it every day. Everyone from beginners to advanced will learn something new that they can immediately apply to their real estate business. PLUS....IMPLEMENTING VIDEO ON ALL OF THESE PLATFORMS.

Course 2: Live Video Success Systems
In this session, participants will evaluate the different LIVE video platforms and identify the best ways to communicate more effectively during the transaction and provide a systematic approach to be sure to provide equal and ethical service. LIVE best practices will be discussed for all platforms in order to protect client privacy, avoid ethics violations and protect from copyright infringement.

Course 3: YouTube TV
In this session you will learn what kind of content to create to add value to the Realtor® brand, provide exceptional service to clients while educating them on the real estate transaction and creating realistic expectations of what really happens in real estate. We will also discuss the 3 T’s of SEO and how you can avoid copyright infringement and protect your clients privacy.
Tech Tuesday
July 9
Using Realist and Public Records Searches to Help Your Business

GRAR’s Technology Committee sponsors Tech Tuesdays each month. Join us for an informal session about various topics to help you get a better handle on some of our Technology benefits and other Tech topics.

Join fellow REALTOR® and 2019 GRAR President, Andy Kachaylo, who will run the July 9 session on searching Public Records. Andy will share tips, tricks and techniques for looking up public records in Realist, various Realist features, verifying tax bills in the Monroe County Real Property portal, how to look up and research pre-foreclosures and short sales and MORE!

Register now for this informative seminar, as seating is limited.
Transaction Desk
Instanet Forms & AuthentiSign
June 28, 9:00 am - Noon | 3 hrs CE | $75
August 20, 9:00 am - Noon | 3 hrs CE | $75
Matrix Classes
One | The Basics
June 25, 9:00 am - Noon | 3 hrs CE | $39
July 18, 9:00 am - Noon | 3 hrs CE | $39
July 18, 1:00 pm - 4:00 pm | 3 hrs CE | $39
July 24, 9:00 am - Noon | 3 hrs CE | $39
Aug. 7, 9:00 am - Noon | 3 hrs CE | $39
Aug. 7, 1:00 pm - 4:00 pm | 3 hrs CE | $39

Two | Personalization & Customization
June 25, 1:00 pm - 4:00 pm | 3 hrs CE | $39

Pricing Strategies: Mastering the CMA
July 18, 9:00 am - Noon | 3 hrs CE | $75
GRAR 2019 Diamond Sponsors
GRAR | Education. Information. The tools and support you need.
585.292.5000 |