MMDnews: Facebook Ads Racket, Supply Chain, 51 Marketing Books and more.

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Facebook Ads are a Racket

This is why I am not a fan of Facebook Ads:

Facebook ads used to be great when you wanted to pinpoint your ads to a specific demographic or geo and be the only one in your industry reaching them.

Well, that is no longer! Now when you post an ad and someone clicks on the link, then goes back to their Newsfeed, they are served up ads from your competitors!!!

Example:

1. Clicked on this ad to see if they do driveways.

2. This competitor's ad was served up shortly after in my Newsfeed.

3. Later that night this 2nd competitor's ad was in my Newsfeed.

Yes, you spent money and time creating a great ad to get a prospect to view your product or service. Now Facebook tells your competition that your prospect is in the market for the same product or service you are advertising. They click on that ad, and Facebook gets more ad dollars. They do this multiple times with multiple different companies.

Now, instead of you winning over this prospect with this one ad, Facebook has just given the person you found to your competition. Next time you are in your Newsfeed and find a sponsored ad you are interested in, try it.

Want to reach prospects and not let your competitor know who they are? Call me and let's create some campaigns to generate growth for you and not your competitor!

Sincerely,

Allen Jernigan, CEO

My Marketing Department, Inc

Inflation Woes Lead to Price Increases

Unfortunately, things seem to go from bad to worse in our current economy. Not to bring doom and gloom to your new year, but to be informative about price increases across the board. We are seeing price increases in the range of 3-15%. There are many pieces that come into play from government regulations, shortages of product and labor, to logistics challenges. Hopefully all of these issues will be resolved and we can get back to a fruitful time for all.