Tell us about your background. How did you get started in the transportation industry?
Before Circuit, I owned a parking company. Along with parking services, we were increasingly asked to provide creative transportation solutions for various product types - retail and mixed-use centers, hotels, major event venues, and large-scale special events. I saw the opportunity and had a personal interest in EVs and sustainability and was fortunate to be able to launch our service in Fort Lauderdale in 2011.
How did Circuit come to be, and how is it different from other ridesharing services? Circuit was initially a free EV beach shuttle funded by local and national advertising sponsors. As the shuttle service and unique advertising platform gained traction and grew, several Visitor Bureaus, Business Districts, and even municipalities took notice. In 2015 we won our first municipal contract in the City of San Diego, beating out Uber, Lyft, and several other legacy transportation providers. Over seven years and over 1 million riders later, we are still working with the City of San Diego and have added over 25 more locations and transit contracts. Circuit is different in that we are committed to using only electric vehicles. Along with the NEVs, we have markets with EV Sedans, Fully electric vans, and EV delivery vehicles. We hire (W2) local, knowledgeable driver ambassadors. We have our own proprietary app and share and evaluate data reports with local stakeholder partners to improve the efficiency of the system.
We understand that Circuit is expanding all around the U.S. Tell us about where the public can catch Circuit in Broward County and what your expansion plans for the future. Currently, in Broward County, you can catch Circuit in Hollywood, Fort Lauderdale, All Brightline Stations, Pompano Beach, and as of September 1st Wilton Manors. Broward County and South Florida are our primary focus regions. We also have a large presence and focus on growth in Southern California, New York, Texas, and Massachusetts.
We’ve heard some great things from riders about Circuit, and you’ve got a promotion for three free rides when you download the Circuit app. Tell us more about that. The rides are free in most of our locations. However, we do have the option to charge fares through our app. Some partners choose to implement a small fare as a way to balance demand and put some of the cost of the service on the users. Wilton Manors has a $2 per person fare. However, when you open that location in our app, you will see an alert with promo code FIRST#FREE for your first three rides free!
Where do you see Circuit five years from now? How will the company have impacted the transportation landscape? Five years from now, I see microtransit with smaller shared electric vehicles as the norm. The amount of inbound requests for information we receive has accelerated tremendously over the past year. I am proud to be a part of Circuit and excited to help pave the way for sustainable mobility and serve communities around Broward and beyond. We help reduce the need for personal vehicles, reduce carbon emissions, promote local businesses, provide jobs, and offer a reliable service.