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The MPE Caribbean Report Newsletter is a newly launched product offering travel, tourism, Caribbean and global news in a newsletter format. To share stories, information or intelligence, contact us at info@marketplaceexcellence.com. | |
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Earlier this month, the Caribbean Hotel and Tourism Association (CHTA) held back-to-back discussions on stimulating the return of intra-Caribbean travel. This week, we put the spotlight on one of the participants, a leading Caribbean hotelier from St. Lucia, whose team knows how to host the Caribbean traveler. Bay Gardens Resorts is “Quintessentially Caribbean”. We share some of Sanovnik Destang’s highlights below. Catch the full action, including the presentation slides here.
Sanovnik Destang, Executive Director, Bay Gardens Resorts:
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Pre-COVID, the Caribbean market was second only to the U.S., and ahead of the U.K. and Canada
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35 percent of guests staying at Bay Gardens Resorts were from the Caribbean; 50 percent when including the Caribbean Diaspora
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Clients love Bay Gardens because of its location in the heart of the entertainment district near shopping, restaurants, and sporting venues
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Bay Gardens Resorts is locally-owned and -operated
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Authentically and unapologetically Caribbean: “Yes, you're going to get hamburgers, but the patty is going to be really well seasoned. And yes, you’re going to find club sandwiches, but it’s going to have plantain in it. Trust me, it works!”
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Visitors will feel at home, and will not be treated differently, which is extremely important to Caribbean travelers
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Collateral is in English and French to cater to guests from the French West Indies. Many staff members are fluent in French Creole.
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Showcasing Caribbean people and food in imagery is key
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Caribbean travelers are not homogenous; while they come for festivals, they also travel for romance, weddings and honeymoons, family and group travel, leisure and business
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Collaborating with regional influencers is key
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Access to airlift and ferry services is key to recovery
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In the April 15, 2022, edition of the MPE Caribbean Report, find out what makes it “Better in The Bahamas”. | |
Fantastic Facts: The Bahamas | |
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Fantastic Facts about The Bahamas
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The Bahamas is an archipelago of 700+ islands and 2,500 cays stretching 100,000+ square miles
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The Bahamas has the world’s 3rd longest barrier reef
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Bimini is a mere 50 miles from Florida
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The Bahamas is a major location for film and TV productions
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Junkanoo is a colorful and unique parade held on Boxing Day and New Year’s Day
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The ratio of flamingoes to people on Great Inagua is 61:1
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Though not widely played, cricket is the national sport
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Paradise Island was originally called Hog Island
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It’s important for the history of the Caribbean region to accurately reflect the lives of the trailblazing men and women who should serve as inspirational heroes for our children to admire and emulate.
One example is Dame Ruth Nita Barrow, the first female Governor General of Barbados and sister of Barbados’ founding father Errol Walton Barrow. This public servant and nonprofit leader always made time to teach the next generation important life lessons, both by her living example and by her words.
As the only female member of the Commonwealth Group of Eminent Persons to visit South Africa to broker the transformation from apartheid to majority rule, her efforts and diplomacy inspired human rights advocates everywhere. The success of her South African panel eventually led to Nelson Mandela’s release and liberty for South Africa.
Dame Nita also lent her efforts to issues closer to home, including the 1994 UN Global Conference on the Sustainable Development of Small Island Developing States in Barbados. As the convener of the Eminent Persons Group, she worked to ensure that world leaders understood that the issues of small islands fighting the onslaught of climate change were big issues for the rest of the world.
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What is GOPPAR?
GOPPAR = Gross Operating Profit Per Available Room. In other words, GOPPAR accounts for not only your revenue, but takes into account your operating costs as well, providing a more complete picture than revenue alone. GOPPAR gives a performance measure across all revenue streams. Dividing gross operating profit by the number of available room nights gives your GOPPAR.
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Earth Day, to be commemorated on Friday, April 22, calls for governments, citizens, and businesses to urgently pursue solutions to address climate change under this year’s theme “Invest in Our Planet”.
Suggested initiatives include:
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Making our voices heard by describing what each of us does, and how we do it, to protect the earth
“Invest in Our Planet” is a timely complement to this year’s World Health Day theme, “Our Planet, Our Health”, which reminded us of the importance of safeguarding the health of the planet and its people.
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