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The MPE Caribbean Report Newsletter offers travel, tourism, Caribbean and global news weekly. To share stories, information or intelligence, contact us at info@marketplaceexcellence.com.

 

AUGUST 1, 2022

 

Caribbean journalist to receive top award

Jacqueline Charles

Caribbean-American journalist Jacqueline Charles has been named Journalist of the Year by the National Association of Black Journalists (NABJ).


Born in Turks and Caicos, Charles – who is of Haitian descent – will receive the honor for a second time at the 2022 National Association of Black Journalists (NABJ) and the National Association of Hispanic Journalists (NAHJ) joint convention in Las Vegas, Nevada this week.

 

An Emmy award-winning reporter, Charles has reported on Haiti and the English-speaking Caribbean for the Miami Herald for more than a decade.

 

A Pulitzer Prize finalist for her coverage of the 2010 Haiti earthquake, she was awarded a 2018 Maria Moors Cabot Prize, the most prestigious award for coverage of the Americas.

 

Charles was named NABJ Journalist of the Year in 2011. The previous year she was named International Reporter of the Year.

 

Steel pan gets props on Google

Nicholas Huggins

Source: nicholashuggins.com

On Tuesday, July 26, the journey of Trinidad and Tobago’s steelpan, the only acoustic instrument invented in the 20th century, was given a Google Doodle, the fun, surprising, and sometimes spontaneous changes that are made to the Google logo to celebrate holidays, anniversaries, and the lives of famous artists, pioneers, and scientists.


Trinidadian art director Nicholas Huggins explained that it has been a work in progress for a couple of years, with an initial brief for a static illustration, then a decision to showcase the essence of the pan and Trinbago’s unique musical sounds.


Huggins, Mick Seegobin (motion design), Etienne Charles (composer, arranger, producer), and the legendary composer Lennox "Boogsie" Sharpe completed the project.


“Overall, this was a great project to be a part of, and hopefully the end product is something that Trinbagonians and Steel Pan lovers everywhere can be proud of. I hope that people can take away the sense of the industriousness and creativity of the people of Trinidad & Tobago. We are a small country on the global stage but the fact that we have given the world such a beautiful instrument is something to be held in the highest regard,” said Huggins.

 

Caribbean Travel Marketplace webinar on Thursday

Caribbean tourism stakeholders are getting excited about the Caribbean Hotel and Tourism Association’s (CHTA) upcoming 40th Caribbean Travel Marketplace slated for San Juan, Puerto Rico, from October 3 to 5 this year.


On Thursday, August 4 at 4 p.m. ET experienced Marketplace attendees will explain why buyers and suppliers cannot afford to miss this major meeting.


Click here to register.

 

FCCA opens registration

Registration is open for the 28th Florida-Caribbean Cruise Association (FCCA) Cruise Conference, taking place in Santo Domingo, Dominican Republic, from October 11-14, 2022.


The registration page also includes the preliminary agenda and link to the official conference hotel, Renaissance Santo Domingo Jaragua.


“Early Bird” discount rates end September 1, and FCCA Platinum and Associate Members also receive a discounted rate when registering under their specific category.


Visit https://www.cubegroupevents.com/fccacruiseconference.

 

Digital Digest

YouTube: a seasoned and highly effective marketing tool


YouTube was launched in 2005 on Valentine’s Day. The original concept has evolved over the years, and today YouTube is the go-to source for all things related to video. Here’s how brands are using YouTube.


  • Strategy: YouTube works great with long-form content, which doesn’t necessarily mean exuberant production. The depth, theme and originality of the content should be of high quality and relevant to the brand.
  • Publishing: In addition to being a video platform, YouTube works well as a content library source. All platform-relevant content should go on YouTube after primary testing for quality and optimization. 
  • Monetization: Channels with 1,000 subscribers, 4,000 hours of watch time in 12 months, and an AdSense account are eligible for YouTube monetization which, if done correctly, can ease the pressure of a company’s marketing budget.
  • Audience: YouTube is world’s second most visited website, with 1.7 billion unique visitors per month and 19 minutes of average viewing time. It is the global highway for social media with 99 percent of YouTube visitors also active on other platforms. It is a gold mine for unearthing target audiences for your digital marketing plans.

 

Medical Moment

The U.S. Centers for Disease Control and Prevention is tracking an outbreak of monkeypox that has spread across several countries, including the United States, that don’t normally report monkeypox.


In New York, Governor Kathy Hochul has declared a state disaster emergency over the outbreak.


  • Monkeypox is a disease that is transmitted from animals to humans. 


  • It is transmitted from one person to another by close contact with lesions, body fluids, respiratory droplets, and contaminated materials such as bedding.


  • Monkeypox is less contagious than smallpox and causes less severe illness.


  • The interval from infection to onset of symptoms is usually from 6 to 13 days but can range from 5 to 21 days.


  • Symptoms include fever, rash, and swollen lymph nodes. The rash resembles pimples or blisters on the face, inside the mouth, and on the hands, feet, chest, genitals, or anus, and typically last two to four weeks.


  • Smallpox vaccines provide protection against monkeypox. Newer vaccines have been developed of which one has been approved for the prevention of monkeypox.


 

MPE Caribbean Report

In this week’s MPE Caribbean Report, we caught up with Angela Musgrove, CEO of Invest Turks and Caicos, who shares why tapping investor interest in the family islands represents the next frontier for the British overseas territory.

 
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Marketplace Excellence Corporation (MPE) is a global public relations, marketing and media company.

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