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The MPE Caribbean Report Newsletter offers travel, tourism, Caribbean and global news weekly. To share stories, information or intelligence, contact us at info@marketplaceexcellence.com. | |
Grenadian to head global flight against climate change | |
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With only months to usher in the next round of climate negotiations at COP27 in Egypt, former Grenada cabinet minister Simon Stiell has been appointed the new Executive Secretary of the Germany-based United Nations Climate Change Secretariat.
From March 2013 to June 2022, Stiell, an engineer, served as a senior minister in the Government of Grenada, holding the portfolios of Minister for Climate Resilience and the Environment for five years. He also served as Minister for Education and Human Resource Development, Minister of State with responsibility for Human Resource Development and the Environment, and as a junior minister within the Ministry of Agriculture, Lands, Forestry, Fisheries and the Environment.
It is now 18 years since Grenada was on the frontline of climate change when Hurricane Ivan scoured the island almost to its roots.
Stiell is among the latest in a cadre of Caribbean diplomats “punching above the region’s weight” on environmental issues at the UN.
He has often exhorted the world’s largest polluters to set more ambitious climate goals and to deliver the finance they have long promised to affected developing countries, including small island developing states.
Prior to his return to Grenada, Stiell had a successful career spanning 14 years within the technology sector, holding senior executive positions in a number of industry-leading companies, from Silicon Valley-based technology start-ups to major corporations including Nokia and GEC.
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CHTA President to speak at upcoming meeting in St. Lucia | |
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Noted Jamaican hotelier Nicola Madden-Greig will be the featured speaker at the Saint Lucia Hospitality & Tourism Association’s Annual General Meeting, set for Thursday, Aug. 25, 2022, at Sandals Grande St. Lucian.
Madden-Greig, who currently serves as president of the Caribbean Hotel & Tourism Association (CHTA) will address the theme “Building Forward Better ... TOGETHER”.
With more than 25 years’ experience in the hospitality business, Madden-Greig started her career in the industry as a customer service representative in the airline industry.
Having worked in various sub-sectors of the industry, including cruise lines, attractions and hotels, she is now Group Director of Marketing & Sales for The Courtleigh Hospitality Group, whose properties include The Courtleigh Hotel and Suites, The Knutsford Court Hotel, The Courtleigh Corporate Centre, The Jamaica Pegasus Hotel and The Holiday Inn Resort, Montego Bay – All-Inclusive.
Just last year, she received the Order of Distinction, Officer Class (OD) from the Government of Jamaica for her contribution to establishing Brand Jamaica on the world stage.
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Patrick Buddington named Caribbean Life publisher | |
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Patrick Buddington
Source: twitter
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Popular Jamaican-American marketing and sales professional Patrick Buddington has been named vice president of sales and publisher of Caribbean Life, the Brooklyn-based, weekly publication serving New York’s Caribbean-American community.
Victoria Schneps-Yunis, President and Publisher of Schneps Media, stated, “We are thrilled to have a man of Patrick’s quality join our family of community newspapers. He’s a star and will continue to soar under the Schneps banner. Welcome!”
Buddington comes to his new role with more than 35 years of experience in marketing, sales, branding and product management for a range of companies and media entities.
A graduate of Hofstra University, for the past 15 years he served as president and CEO of IMC Media Inc., an integrated marketing agency.
He also served as director of sales and and marketing for 1600 AM WWRL.
Caribbean Life has a 22-year history of covering the lives and lifestyles of Caribbean nationals residing in the New York metro area.
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Registration open for FCCA cruise conference | |
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Registration is open, with special early bird rates, for the 28th annual FCCA Cruise Conference.
Organized by the Florida-Caribbean Cruise Association (FCCA) and taking place October 11-14 in the Dominican Republic, the event is designed to foster a better understanding of the inner workings of the cruise industry and help attendees improve their cruise tourism business.
Bringing together ports, destinations, cruise line executives, tour operators and more, the conference is a unique opportunity for anyone looking to do business with the cruise industry.
This year, the Dominican Republic is playing host to the event, with the Renaissance Santo Domingo Jaragua Hotel serving as the main venue and official conference hotel. The Sheraton Santo Domingo is an official alternate accommodations option.
Important dates:
September 2: Early bird registration ends
September 10: Special conference hotel rates end
Mid-September: Registered delegates will receive information on booking one-on-one meetings at the conference
October 11-14: Conference takes place
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Pinterest: Social Media’s Billboard
Pinterest started in 2010 as a closed launch, but after nine months the platform attracted 10,000 users. Pinterest holds a special place in a brand’s digital marketing strategy because it provides a personal space for users and can also earn a high ROI for brands.
Here’s how to leverage Pinterest:
Strategy: The three primary pillars of a Pinterest strategy are to create a strong community of brand followers, distribute the brand’s content and engage with similar content on the platform, and set up a digital shop and product showroom.
Creative: Pinterest is a completely visual platform, and it allows a brand to showcase the best ideas and creatives in the form of Pinterest boards. Invest time in creating categories and organizing creative on boards to gather a following and start a conversation.
Community: Pinterest offers a community of 433 million active users. Brands should promote accounts using other platforms, run targeted influencer campaigns, and create two-way communication to build a highly engaged community.
Sales: Pinterest allows users to create links to websites. This feature is great to drive traffic to your website to increase sales. Present products and services creatively in a catalog format and use website links to close the sales loop.
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Caribbean Wellness Day (CWD) is held annually on the second Saturday in September.
The 2007 Port-of-Spain Declaration, “Uniting to Stop the Epidemic of Chronic Non-communicable Diseases”, supported by the Heads of Government of the Caribbean Community (CARICOM) resulted in CWD, a unified response to promote health and prevent and control non-communicable diseases.
On CWD everyone is encouraged to engage in healthy lifestyles: being physically active, engaging in healthy eating, reducing consumption of alcohol to the recommended safe quantities, improving personal relationships with family and friends, taking care of mental health, quitting smoking and getting annual health checks.
Inspired by CWD, the Pan American Health Organization (PAHO) initiated “Wellness Week in the Americas,” which includes CWD, and promotes its tenets across the Region of the Americas.
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In this week’s MPE Caribbean Report, the president of the Caribbean Hotel & Tourism Association (CHTA) talks about the connection between tourism linkages and sustainable economic growth. | | | | |
