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The MPE Caribbean Report Newsletter offers travel, tourism, Caribbean and global news weekly. To share stories, information or intelligence, contact us at [email protected]. | |
St. Kitts has a new prime minister | |
Dr. Terrance Drew, Prime Minister of St. Kitts and Nevis | |
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St. Kitts and Nevis has a new leader. Dr. Terrance Michael Drew was officially sworn in on August 6, 2022, as the fourth Prime Minister of the Federation of St. Kitts and Nevis.
Prime Minister Drew and the St. Kitts and Nevis Labour Party (SKNLP) won the general elections, which were held on August 5, taking six of the 11 contested seats.
“It was indeed an esteemed pleasure to be given the opportunity by you the people of St. Kitts and Nevis to be your Prime Minister. I consider it an office of service and I also recognize that it is an office that I do not own, and I am only here at the behest of the people,” said Prime Minister Drew.
August 8, 2022 was declared a public holiday in the Federation in recognition of the SKNLP victory.
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Cayman Islands shines at national media convention | |
The Cayman Islands Team (from left): Deputy Director, International Marketing and Promotions Gary Hendricks-Dominguez; Director of Tourism Rosa Harris; Public Relations Officer Hannah Ebanks; Kayla Frauenheim of Coyne PR; PR Assistant Theresa Cole; along with Bevan Springer, President & CEO of Marketplace Excellence. | |
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The Cayman Islands Department of Tourism strengthened its diversity marketing efforts by participating in the 2022 National Association of Black Journalists (NABJ) and the National Association of Hispanic Journalists (NAHJ) joint convention in Las Vegas last week.
Recognizing the close bonds which both African Americans and Hispanic Americans share with the Caribbean, the Cayman Islands participated for the first time in the premier conference for journalism education, career development, networking, and industry innovation, attracting leaders and influencers in journalism, media, technology, business, health, arts, and entertainment.
Thousands of top journalists, media executives, journalism educators, public relations professionals, and students from the United States and further afield gathered in Las Vegas, August 3-7, 2022.
The spirit of carnival was on full display during a Cayman Islands Department of Tourism-sponsored Founders’ reception, and Director of Tourism Rosa Harris provided a substantive destination update while participating in a stimulating discussion on building bridges between the African American and Caribbean communities.
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The Cayman Islands cultural team (from left): CayMAS Model Leah Smith; Steel Pannist Olujimi "Jimmeh" La Pierre; CayMAS Model Stephanie Scott; DJ Delano Callender; and CayMAS Model and Soca Monarch Ericka Rockett-McBean. Not pictured: CayMAS Model Lloyd Barker. | |
Resiliency takes center stage at CHICOS 2022 | |
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The resilience of the Caribbean will be the focus of this year’s Caribbean Hotel Investment Conference & Operations Summit (CHICOS), set for November 9-11, 2022, in the Dominican Republic.
The event, which brings together more than 300 global investors and hotel operators, will feature curated content, panel discussions and networking opportunities. Industry leaders will reflect on the lessons of the pandemic years and assess the future of the hospitality and tourism landscape in the Caribbean.
To register, visit https://chicos.hvsconferences.com/register/?loc=125.
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Grenada to host rugby tourney | |
(L-R) Lennox Andrews, Minister for Economic Development, Planning, Tourism, ICT, Creative Economy, Agriculture and Lands, Fisheries and Cooperatives; George Nicholson, Event Manager of GRW7s; Ron Redhead, Minister of State with responsibility for Youth, Sports and Culture; and Petra Roach, CEO, Grenada Tourism Authority | |
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The 2022 Grenada Rugby World 7s (GRW7s) tournament will be held in the Spice Island.
Set for December 2-3, 2022, at Grenada’s Cricket Stadium, rugby teams from Canada, England, Fiji, France, Scotland, the United States and Wales are expected to compete for prize money and the coveted winner’s titles that are up for grabs.
The Grenada Tourism Authority (GTA) is partnering with GRW7s to bring more than 30 of the world’s best Men’s and Women’s Club Rugby 7s teams to the island for a week of official activities, providing a significant financial injection into the local economy.
“We are intentionally building out sports tourism as one of our planks of growth so to host this very prestigious tournament is a major win for Grenada,” said Petra Roach, CEO of the GTA.
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TikTok: New Age of Social Media
TikTok is one of the newer social media platforms, starting its journey in 2016 and quickly becoming a sensation due to its short clips and viral content. TikTok became the most downloaded application in 2019 and 2020 with over 1.2 billion monthly users. Here’s why TikTok is a marketing imperative:
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Strategy: Platform demands an out-of-the-box strategy. Content that has relevance to trending topics needs to be produced every day. TikTok requires an all-hands-on-deck production and content strategy with a focus on ideation and creative execution.
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Publishing: There’s no fixed formula for TikTok posting as long as brands are utilizing the full power of riding trends. Content publishing is spontaneous and even sharing video drafts is a “thing” on TikTok.
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Influencers: Influencer marketing works great on TikTok and with innovative content creators there’s no shortage of quality partnerships. Influencers are key for word-of-mouth marketing and raising awareness about a subject.
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Advertising: TikTok ads provide easy access to a vast target audience with a variety of specific and wide targeting options. TikTok constantly releases new forms of ads on the platform, but in-feed ads, branded hashtags and video effects have shown solid ROI through the years.
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Poliomyelitis (polio) is a disabling and life-threatening disease caused by poliovirus, which can infect a person’s spinal cord, leading to paralysis.
Polio is highly infectious and primarily affects children under 5 years of age. The interval from infection to onset of symptoms is usually 7–10 days but can range from 4–35 days.
It is transmitted by person-to-person spread mainly through the fecal-oral route or, less frequently, by a common vehicle (e.g., contaminated water or food).
According to the World Health Organization (WHO), up to 90% of people infected with polio experience no or mild symptoms and the Centers for Disease Control and Prevention (CDC) estimates that 25% of people will experience flu-like symptoms.
There is no cure for polio, but it is preventable through safe and effective vaccination.
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As the 40th edition of the Caribbean’s largest tourism marketing event approaches, CHTA’s Marketplace Insider webinar offered tips for getting the most out of this annual B2B event. | | | | |
