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The MPE Caribbean Report Newsletter offers travel, tourism, Caribbean and global news each week. To share stories, information or intelligence, contact us at info@marketplaceexcellence.com.

JULY 4, 2022

USA Independence Day

Marketplace Excellence wishes our friends across America a safe and Happy 4th of July celebration!

Tourism marketing expert named Figment CEO

Beverly Nicholson-Doty

Veteran tourism marketing executive Beverly Nicholson-Doty has been appointed Chief Executive Officer of Figment Design, a leading Miami-based marketing and advertising agency.

“The entire Figment team is delighted to welcome Beverly to our group. She brings a wealth of experience not only in the Caribbean travel and tourism landscape but also in marketing, sales and strategic planning,” said Jeffrey Pankey, Figment’s President. 

Nicholson-Doty has more than three decades of executive leadership experience and recently served as CEO of the Saint Lucia Tourism Authority, the island nation’s premier marketing organization, where she was responsible for advancing the Authority’s marketing and destination services. 

The marketing executive served as Commissioner of Tourism for the U.S. Virgin Islands Department of Tourism from 2007 to 2018. There, her achievements included creating a strategic plan for positioning the USVI as a marquee Caribbean destination through the implementation of robust marketing initiatives.

She successfully led the Territory’s tourism recovery from back-to-back Category 5 hurricanes in 2017.

Nicholson-Doty, a former Chair of the Caribbean Tourism Organization, served as the chief executive for the USVI Hotel & Tourism Association for more than a decade. 

Figment is a full-service advertising and marketing agency of designers, website developers, and digital marketers.

Devon Liburd confirmed CEO of Nevis Tourism

Devon Liburd has been confirmed as Chief Executive Officer of the Nevis Tourism Authority (NTA).

Liburd, who had been serving as the Interim Chief Executive Officer since February 2022, noted that he plans to continue to seek support from all sectors in an effort to make the destination a leading choice for travelers.

Premier Mark Brantley, who is also the Minister of Tourism in the Nevis Island Administration, described Liburd as a career tourism professional with more than 20 years’ experience in sales and marketing.

Liburd has been with Nevis Tourism since 2001.

MPE on the Move

MPE President and CEO Bevan Springer was inspired after attending the recent World Travel & Tourism Council’s Sustainability & Investment Summit in San Juan, Puerto Rico, where the world travel authority called for greater Caribbean coordination to create more than 1.3 million jobs over the next decade.

Just before the start of the summit, the MPE team partnered with the Caribbean Hotel & Tourism Association (CHTA) and the Puerto Rico Hotel & Tourism Association (PRHTA) to update journalists on plans for October’s Caribbean Travel Marketplace in San Juan.

It was also a timely opportunity for Springer to connect in person with Nicola Madden-Greig, who stepped into the role of CHTA President last October.

Here, he presents her with a portrait, designed by award-winning Irani-Pakistani visual artist Nida Bangash.

Digital Digest

Tips for implementing a winning Facebook strategy

Facebook started as a social platform for university students in 2004. Today its success as an open public platform can be attributed to a commitment to grow and evolve continuously. Here's a look at how your business can leverage this prominent marketing and advertising network. 

• Strategy: Use all available tools and content options to push your brand message. Understanding your audience and communicating consistently are essential to crafting messages that deliver the best ROI.
• Publishing: While many brands post once or twice a day, others post 10-15 times per month. The right frequency for you is what your audience responds to. If there’s low engagement, reduce the number of posts or change the content type. Find your sweet spot that achieves a balance of quantity and quality.
• Creative: Facebook supports almost all content types. Your brand needs to establish a different “look and feel” for different types of messages. This is called templating. Create multiple templates to communicate multiple brand facets.
• Audience: Building the right audience is key for organic growth. Use custom communication and targeted advertising to grow a responsive, engaged audience.
• Advertising: Ads help with lead generation, reach, engagement, impressions and drawing traffic to your website. Consider having a monthly or annual advertising budget. Feel free to experiment but seek professional help to craft a winning advertising strategy.

Medical Moment

Of blood donation it has been said: “It costs you nothing, but it can mean everything to a recipient.”

World Blood Donor Day is recognized annually on June 14. It was hosted by Mexico this year to thank donors and highlight the need for year-round global blood donation.

The Pan American Health Organization designated the event slogan for 2022 as “Donating blood is an act of solidarity. Join the effort and save lives”.

The organization notes there is value in voluntary unpaid blood donation, not only in strengthening countries’ national blood supplies, but also in enhancing community solidarity and social cohesion.

World Blood Donor Day aims to increase public awareness of the need for blood donation and highlight the need for increased investment from governments to build resilient national blood systems.

MPE Caribbean Report

As the travel industry continues to recover from the pandemic, tourism leaders are accelerating efforts for a greener and more equitable society. In this week’s Caribbean Report, learn why The Bahamas’ top tourism executive believes a sustainable community “begins with me”.



Marketplace Excellence Corporation (MPE) is a global public relations, marketing and media company.