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The Florida-Caribbean Cruise Association (FCCA) has announced that St. Maarten has renewed and increased its strategic development agreement with the organization for 2023.
The new agreement makes St. Maarten a “Presidential Partner”, the Association’s exclusive, capped program limited to three destination partners and focused on their specific goals.
“As we move towards the future, we are excited to partner with FCCA and further develop the business and destination through various initiatives,” said Alexander Gumbs, CEO of Port St. Maarten.
Gumbs explained the package includes employment opportunities for locals where FCCA will provide access to expertise in preparing and implementing a Destination Employment Strategy; Destination Site Inspections for Port Operations and Shore Excursion Executives; priority in Training Opportunities; and Data & Insight on areas such as economic impact, daily spending, calls and passenger volume.
Through the agreement, FCCA will not only guide St. Maarten’s public sector on ways to enhance the product and increase cruise calls, but also will collaborate with the local private sector to create new experiences and maximize opportunities, including the purchasing of local goods and hiring of citizens.
Additional features of the strategic partnership include a focus on converting cruise guests to stay-over visitors, promoting summer cruising, engaging travel agents, creating consumer demand and developing a destination service needs assessment that will detail strengths, opportunities and needs.
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