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The MPE Caribbean Report Newsletter offers travel, tourism, Caribbean and global news in a newsletter format. To share stories, information or intelligence, contact us at info@marketplaceexcellence.com.

MAY 9, 2022

Health City celebrates eight years, sets sights on new hospital

Health City Cayman Islands

Officials at Health City Cayman Islands, the renowned Caribbean hospital, are celebrating eight years of operation as one of the region’s leading tertiary care providers.

Shomari Scott, the hospital’s Chief Business Officer, says the anniversary is a great milestone for Health City, the people of the Cayman Islands, and the Caribbean.

“It’s been eight years of success, eight years of lives saved, eight years of helping to make sure that persons have a renewed life,” he reflected.

The East End-based flagship hospital, known for its high-quality, affordable health care services, will soon be complemented by a new facility called Health City Camana Bay on the outskirts of the capital, George Town, which will broaden the range of medical and surgical services currently available in the Cayman Islands.

Being built at a cost of US$100 million, Health City Camana Bay will feature a specialized Cancer Care Center with comprehensive and advanced oncology offerings, a neonatal intensive care unit (NICU), an emergency pavilion and critical care unit, and a robust multispecialty program which includes robotic surgery.

The 70,000-square-foot hospital is expected to be ready in about two years, but this November, a 10,000-square-foot radiotherapy center for cancer care will be unveiled.

Fantastic Facts: Health City Cayman Islands

Dr. Devi Shetty

• Health City Cayman Islands is a medically advanced tertiary care hospital located near High Rock in the district of East End in Grand Cayman

• The hospital’s founder is acclaimed heart surgeon Dr. Devi Shetty who served as Mother Teresa’s personal physician 

• The tropical weather and beautiful environment in the Cayman Islands promotes healing, recovery and restoration

• Health City earned the prestigious Gold Seal of Approval from Joint Commission International (JCI), the worldwide leader in accrediting the quality of health care 

• Children from low income families around the world have received complex and often lifesaving treatment free of charge

• Unlike typical hospital fare, food served at Health City Cayman Islands is delicious, varied and nutritious

• During the COVID-19 pandemic when borders were closed, Health City Cayman Islands focused its attention on meeting the health care needs of Cayman Islands residents and expanding its outpatient health services

• The new Health City Camana Bay hospital will be the first in the region to offer bone marrow transplantation and CAR-T Cell therapy

Caribbean Export helping businesses reboot and recover

Contributed

Last week, the Caribbean Export Development Agency launched its Annual Results Report at an in-person gathering at the Barbados Hilton.

Highlights of the evening’s presentations:

• In 2021, Caribbean Export doled out US$3.5 million in EU funding, which benefited 157 firms across the region

• The support helped regional small businesses emerge from the economic onslaught of the COVID-19 pandemic by preparing them for the export market

• CARICOM Secretary General Dr. Carla Barnett said a resilient Caribbean means sustainable livelihoods at improving standards of living

• Deodat Maharaj, Executive Director of Caribbean Export Development Agency, underscored the importance of commoditizing “our creativity, our culture, our music, our fashion, to generate jobs and opportunity for our people”

• Sandra Husbands, Barbados’ Minister of State in Foreign Trade and Business Development in the Ministry of Foreign Affairs and Foreign Trade, described the work of Caribbean Export as “critical for our achieving our objectives here in Barbados and critical for us achieving our objectives in the region”

FCCA announces new president

Adam Ceserano

Contributed

Adam Ceserano, formerly the Senior Vice President of the Florida-Caribbean Cruise Association (FCCA), is the association’s new president.

Ceserano has worked with FCCA – the trade group that represents the mutual interests of destinations and stakeholders throughout the Caribbean, Central and South America, and Mexico, along with Member Lines that operate more than 90 percent of the global cruising capacity – since 2001.

The indefatigable Michele Paige, previously the President, assumes the newly formed position of Chief Executive Officer.

Digital Digest

7 winning website design tips 

• Storyline: First things first. Write the story you want to tell before you get started. This will enable the design and creative team to highlight the most important elements, including the big idea, for the website.

• Navigation: The website’s structure and navigation will determine how easily visitors can find the information they need. Web users can be easily distracted; make it easy for them to stay and surf.

• Mobile: The majority of today’s internet traffic is generated via mobile devices. Keep a mobile-friendly design and experience as your top priority during visual mockups and testing.

• Creative collateral: Ideally, the creative collateral on the website, including videos and pictures, should be original and unique. Be mindful of using stock images and do a quick web search to see how many other sites are using them already.

• Call to Action (CTA): A click is an expensive digital commodity and users will only click on something if they are intrigued or if they see the value. Place CTAs on your site thoughtfully so users don’t “waste” a click.  

• Socially connected: Make sure social media icons are updated and placed effectively on the website. Flaunt an active community by including a social feed on the site and inviting users to join the conversation. 

• Experiment: Technology changes every day and so do consumers. Don’t be afraid to experiment with your site’s design, content, and functionality. Keep what’s working and improve what’s not.

MPE Caribbean Report

This week’s MPE Caribbean Report spotlights Martinique's new tourism commissioner. We caught up with Commissioner Bénédicte Di Geronimo at Seatrade Cruise Global last month.

Caribbean national named White House Press Secretary

Martinique-born Karine Jean-Pierre has been promoted to be Assistant to the President and White House Press Secretary. Jean-Pierre will step into the Press Secretary role replacing Jen Psaki, who will depart from the White House on May 13.

“Karine not only brings the experience, talent and integrity needed for this difficult job, but she will continue to lead the way in communicating about the work of the Biden-Harris Administration on behalf of the American people. Jill and I have known and respected Karine a long time and she will be a strong voice speaking for me and this Administration,” President Joseph Biden remarked.

Jean-Pierre is currently the Principal Deputy Press Secretary and Deputy Assistant to the President.



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