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The MPE Caribbean Report Newsletter offers travel, tourism, Caribbean and global news weekly. To share stories, information or intelligence, contact us at info@marketplaceexcellence.com. | |
Cayman Islands hosts Caribbean tourism talks | |
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Tourism talks kick off in the Cayman Islands this week as the Caribbean Tourism Organization (CTO) partners with the Cayman Islands Government to host its Business Meetings from September 12-15, 2022.
The meetings, hosted in a member destination, bring together CTO members to discuss and plan key items.
The conference has been on hold for the past two years due to the impact of the COVID-19 pandemic, and the Grand Cayman gathering heralds the return of in-person meetings.
Ministers of government from CTO member countries and territories, directors of tourism, senior executives, journalists, aviation experts, and students are gathering for a number of activities this week, including:
- CTO Board of Directors Meeting
- CTO Council of Ministers Meeting
- The Election of the Chairman of the Council of Ministers
- Caribbean Youth Congress
- IATA Caribbean Aviation Day
For further information, visit onecaribbean.org.
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Caribbean tourism leaders give press updates | |
The Ritz-Carlton, Grand Cayman is hosting this week’s meetings. | |
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A highlight of the CTO meetings in the Cayman Islands this week are Destination Media Briefings which began this morning at The Ritz-Carlton, Grand Cayman.
About 16 destinations have confirmed their participation for today’s all-day affair.
Members are expected to share critical information, ranging from current arrival statistics and projections for the upcoming winter season to ongoing developments and future marketing initiatives.
More than two dozen local, regional and international journalists are participating in the briefings today.
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CTO and CHTA remember Queen Elizabeth II | |
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The Caribbean Tourism Organization (CTO) and the Caribbean Hotel and Tourism Association (CHTA) extended sympathy to the royal family and to the government and people of the United Kingdom of Great Britain and Northern Ireland, and the Commonwealth of Nations following the passing of Queen Elizabeth II last week.
“Her long service of 70 years, through many adversities, serves as a solid example of strength of will and character for those of us who have noted the significant milestones during her reign,” a CTO statement read.
In extending condolences, CHTA applauded the queen’s commitment of service and devotion.
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“Miss Lou” earns a Google Doodle | |
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The team at Google paid tribute to iconic Jamaican poet, folklorist, writer, and educator Louise Simone Bennett-Coverley on September 7 to celebrate what would have been her 103rd birthday.
“Miss Lou”, as she was known across Jamaica and its Diaspora, earned a Google Doodle – fun, surprising, and sometimes spontaneous changes that are made to the Google logo to celebrate holidays, anniversaries, and the lives of famous artists, pioneers, and scientists.
Last week’s Doodle, illustrated by Jamaican guest artist Robyn Smith, celebrates “Miss Lou”, who empowered Jamaicans to take pride in their culture, including the vibrant patois language.
Read more here.
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Let’s get digital!
Digital marketing has changed traditional advertising.
No longer is an ad just about a product that needs to be sold. Advertising has become much more about branding and storytelling.
With the digital platforms we have at our disposal, not only can we reach a global audience, but we can also have a conversation with them.
We can communicate our brand’s story, not just showcase a product that we want people to buy.
Marketing has become more holistic, interactive, and human.
If you’re a marketing professional, ask yourself, what stories will you tell next?
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World Alzheimer’s Day creates awareness of Alzheimer’s disease and occurs on September 21 during World Alzheimer’s Month every year.
Alzheimer’s disease is the most common form of dementia that affects memory and impairs daily function. Advancement in age is among the major causes of Alzheimer’s disease, but it can occur in persons under 65 years.
Individuals and organizations can participate in World Alzheimer’s Day by creating awareness and reaching out to their national Alzheimer’s association.
The 2022 theme is “Know Dementia, Know Alzheimer’s” and is an extension of the 2021 campaign, which included focus on diagnosis, the warning signs of dementia, and the continued effect of COVID-19 on the global dementia community.
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In this week’s MPE Caribbean Report, we learn about a landmark property’s reentry into the U.S. Virgin Islands’ accommodations landscape, signaling the Territory’s robust return to the meetings and incentives market. | | | | |
