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The MPE Caribbean Report Newsletter offers travel, tourism, Caribbean and global news weekly. To share stories, information or intelligence, contact us at info@marketplaceexcellence.com. | |
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We welcome the theme of World Tourism Day this year and its focus on the future, especially as the sector’s recovery is underway.
The COVID-19 pandemic brought the Caribbean region’s tourism industry to a rude halt, causing great harm to our peoples, and crushing our tourism-dependent economies.
The silver lining on these disasters, of course, was tourism’s unmatched capacity to lead economic recovery, and the unprecedented political and public recognition of the unique ability of the sector to rebound from adversity.
We in the hospitality, tourism and communications sectors should take advantage of this swell of goodwill and heed the UN World Tourism Organization’s (UNWTO) call to rethink how we do tourism, which the UNWTO points out, means putting people and planet first.
We can respond to this call for inclusivity as our region is known for gathering representatives from government, businesses and communities together and can agree on a shared vision for a more sustainable, inclusive and resilient future.
As we unite around the theme “Rethinking Tourism”, do have a happy World Tourism Day 2022.
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Tourism is our key, says Anguilla Minister | |
Haydn Hughes, Anguilla’s Minister of Tourism | |
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The leadership of the British overseas territory of Anguilla is crystal clear regarding the linkages between tourism and sustainable socioeconomic development.
Haydn Hughes, Anguilla’s Minister of Infrastructure, Communications, Utilities, Housing and Tourism, understands from a personal as well as professional perspective that tourism is key to Anguilla and Anguillans.
“I would dare say that all of the employment of Anguilla is generated from tourism … I grew up in a time when we had no electricity, no running water, no roads, no telecommunications ... because of tourism, we have all of those amenities and a lot more,” he asserted while addressing members of the media at the recent Caribbean Tourism Organization (CTO)’s Destination Media Briefings.
As the world prepares for tomorrow’s celebration of World Tourism Day, it is critical not only to rethink, but also to recognize how important tourism is to all of us.
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CTO names new Allied Board members | |
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The Caribbean Tourism Organization (CTO) has elected a new Allied Board for 2022-2024.
Chaired by Barbadian William “Billy” Griffith of WCG Consulting, the new board also includes:
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Anne Brobyn, Hibiscus International Tours
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Barry Brown, AFAR Media
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Jacqueline Johnson, Global Bridal Group | MarryCaribbean.com
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Seleni Matus, George Washington University
For more information about Allied Membership, click here.
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FCCA welcomes new member line Windstar Cruises | |
FCCA President Adam Ceserano (left) with Christopher Prelog, President of Windstar Cruises | |
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The Florida-Caribbean Cruise Association (FCCA) is welcoming its newest member line, Windstar Cruises, into the fold.
Speaking earlier this month during a webinar hosted by FCCA president Adam Ceserano, Windstar Cruises president Christopher Prelog said he and his team are excited to be joining the cruise association and getting more involved with the industry.
Citing Windstar’s commitment to the Caribbean region, Prelog said the timing of the decision to join FCCA coincided with the recent relocation of the cruise line’s headquarters from Seattle to Miami in an effort to anchor itself closer to one of the areas it serves.
“We really want to be an active participant in the area we sail and help to grow tourism and environmental efforts and just have a great partnership with … the islands, with the destinations and the local people with our fleet. So that really was sort of the driving force behind our decision,” Prelog said.
Windstar Cruises, which specializes in small-ship sailing, accommodates between 148 and 342 guests at a time with a goal of offering a personalized immersive experience in each destination.
While welcoming Windstar to the association, Ceserano also encouraged Prelog to meet with FCCA’s cruise partners at its upcoming 28th annual conference, set for Oct. 11 to 14 in Santo Domingo, Dominican Republic.
For more information on the conference, visit https://www.cubegroupevents.com/fccacruiseconference.
For more information on Windstar Cruises, visit https://www.windstarcruises.com/ships.
To view the webinar, visit https://youtu.be/oPa2er1tYeU.
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Digital content guide
Content is the life force behind digital platforms and their success. A well thought out content plan works 365 days a year and returns great results and following for brands. Here’s a quick guide on digital content.
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Marketing Calendar: This is a great tool to organize, predict and plan the flow of content across all platforms. Create a content mix of functional, emotional and social benefits of the brand for a 360-degree content approach.
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Hashtags: Generate and test multiple branded and non-branded hashtags to be associated with content themes. Mix up branded hashtags with trending hashtags for exciting results and partnerships.
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Depth: Find the perfect mix between your brand’s message and audience responsiveness to craft the content. The theme of the content should dictate the length and depth of the content.
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Posting: There are multiple third-party and built-in content publishing solutions for digital content management. These tools are essential to secure a deeper understanding of your target group and also make content publishing easy.
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The International Day of Older Persons (UNIDOP), established in 1990 by the United Nations General Assembly, is observed annually on October 1.
The theme for 2022 is “The Resilience and Contributions of Older Women”, which represents an opportunity to embrace the voices of older women and showcase their resilience and contributions in society, while promoting policy dialogues to enhance the protection of older persons’ human rights and recognize their contributions to sustainable development.
UNIDOP objectives for 2022 include:
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Highlighting the resilience of older women in the face of environmental, social, economic and lifelong inequalities.
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Raising awareness of the importance of improved worldwide data collection, disaggregated by age and gender.
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Calling on member states, UN entities, UN Women, and civil society to include older women in the center of all policies, ensuring gender equality.
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MPE Caribbean Report highlights a “dynamic” proposal by Nicola Madden-Greig, president of the Caribbean Hotel and Tourism Association (CHTA), to address the vexing airline ticket tax issue, which was debated during IATA Caribbean Aviation Day in the Cayman Islands earlier this month. | | | | |
