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Hello!
April is here and we have some exciting news, new insights, and an upcoming webinar in our ongoing series!
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A Milestone Achieved: 10,000 Learners Across 114 Countries Have Taken Our Courses!
We are excited to announce that last month saw our cumulative number of learners top the 10,000 mark with representation from 114 countries on six continents.
We believe that in an era of rapid change in the market research industry, mastery of the fundamentals – as well as what’s new and emerging – is vital. Together with the University of Georgia (UGA), we offer a suite of industry-leading online courses for market researchers worldwide. Our singular mission – to help you achieve market research success.
Being well versed in the fundamentals of market research techniques is a must for every researcher. Without a solid foundation, there can be no success. Mastering the fundamentals is key to realizing the full potential and value of market research and to driving innovation within it. Two course graduates attest to the value they received:
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What I had learned from my years in the insights industry and from the Principles of Market Research program enabled me with the confidence and knowledge required to earn certifications from MRII / University of Georgia and the Insights Association. Since 2020, on a daily basis, I use what I learned and continue to learn by constant reading and by completing additional certifications in data analysis. I've found myself being more fulfilled in my career as a research strategist, who can be viewed as a trusted partner to clients and colleagues, guiding them to success by consulting and designing strategic research plans that meet their specific business challenges. - Tim Kunkel, Vice President of Strategy at a full-service strategy and insights company and MRII Board of Directors member
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The Global Market Research course was informative, thoughtfully detailed, and thought-provoking thanks to its simultaneous emphasis on the fundamentals of the entire research process and lifecycle as well as the various similarities between domestic market research and global market research. Happily, I am currently progressing even further into my research and insights journey. Having taken the Global Market Research course, it has and will benefit me greatly as I presently feel capable of translating and applying the knowledge I have gained within my current position as a Research Project Coordinator at Northwestern University. - MRII Diversity Award Recipient Ava Wells-Quantrell
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We thank the 10,000 people who have taken our courses to date and invite you to take a look at our 13 online courses and see if any are right for you. |
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Analytics 1-2-3
(Bundled Course)
Two analytic courses and one secondary data course combined into one easily-consumable bundle. Learn more.
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Principles of
Market Research
Join 10,000 learners from 114 countries to learn the core skills needed to design and conduct impactful research. Learn more.
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Market Research Design and Data Identification
Design engagements that leverage the best research methods to answer business questions effectively. Learn more.
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Advanced Analytic Techniques
Understand the most common advanced analytical techniques in use today, what they can reveal, when to use them, and when to turn to an expert. Learn more.
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Emerging Methods and the Future of Market Research
Keep up with a constantly changing industry by learning how evolving technological, social, scientific, economic, and cultural forces are redefining research. Learn more.
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Working with Secondary Data: Syndicated and Big Data
Receive an introduction to secondary/syndicated data sources and the value they can provide. Learn more.
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Introduction to Market Research and the Research Process
The fundamental overview every market researcher should know. Learn more.
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Communicating Research Results
How to grab your audience’s attention by offering valuable recommendations and addressing the client’s specific business questions. Learn more.
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Sampling in Market Research
Master the fundamentals of different sampling approaches and the in’s and out’s of working with panels and other sample sources. Learn more.
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Qualitative Market Research
Discover the “why” behind various consumer behaviors, perceptions, and motivations with focus groups, in-depth interviews, and other qualitative approaches. Learn more.
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Introduction to Data Analysis
Get started on your journey of mastering analytic – one of the fastest-growing domains in the research industry. Learn more.
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Quantitative Data Collection Methods
Match your data collection method to the business problem and the target population.
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Global Market Research
Learn how to design and conduct multi-country market research. Learn more.
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Ethical and Legal Issues in Market Research
Protect yourself, your organization, and your clients by mastering the fundamental ethical and legal principles that govern our relationships with the people whose data we collect and process. Learn more.
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People - The Crucial Element to Organizational Success
The analysis of 1,800 companies across all sectors in 15 countries split companies into four categories, but found less than 10% fell into the ideal quadrant of "People + Performance Winners," who are roughly 1.5 times more likely to retain high performers over time and have about half the earnings volatility. And when the pandemic hit, they maintained profitability and grew revenues twice as fast as companies that only focused on performance.
"In practice, companies need to ensure their people have mastery of the fundamentals of market research..."
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Sponsor Spotlight:
RTi Research
Thank you to our Sponsor, RTi Research! We are grateful to RTi Research for sponsoring MRII. RTi Research is a market research company that turns data into meaning, so you can communicate your insights simply and act on them effectively. Learn more about RTi Research here.
Click here to learn more about MRII's sponsors and how you can help support our mission to educate the research and insights industry through our online market research courses that teach the fundamental skills need to conduct robust and insightful market research. To learn more about our curriculum, click here.
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The monthly ESOMAR/MRII/UGA webinar series is in full swing, with over 1,165 registrants from 68 countries registering to learn about questionnaire design in March.
Be sure to sign up for our April webinar on "Maximizing Quality in a Modern Online Sampling World: Overcoming Today's Challenges" by online panel expert and MRII Board Member Brian Lamar.
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You can access all our webinars for on demand listening here.
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THANK YOU!
We are thankful for the support of our board members, partnering organizations, speakers, course authors, corporate sponsors, and you!
MRII is a not-for-profit educational institute. Our mission is to advance the understanding, practice, or consumption of market research, data analytics, and insights through market-leading education, serving individuals and organizations worldwide.
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Expand your research skills and grow your value with self-paced, affordable online learning from the leader in research education. |
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“Your Path to Certification.” |
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The University of Georgia is committed to principles of equal opportunity and affirmative action. |
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