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Critical-Crucial

Concepts for

MSPs and Channel Partners to Accelerating Revenue, Managing Costs and Improving Customer Gain-Retain Cycles including Improving Customer Support

Here is an example of bad technobabble approach of a MSP website with a better Solutions approach which would be integrated with a personas approach discussed in the Answer section of this article.

The answer is that marketing people often don't, in fairness, really know what the company sells or does as much as they should. As a result, they focus on what they know how to do such as branding, graphics, events, webinars and all the other "stuff" as you can see here. Meanwhile the "persona" struggles and slogs their way through the website until they often give up and just ask for a demo, white paper or something they can show their boss what the company does. Here comes a key point the person sent to gather all this info from often far too many companies is not the decision-maker. These people are often not even on the committee who decides what to do. They gather the information, organize it as best they know how and may if lucky, present the findings. The committee depending on the size of the company could be just the Owner or tens of people organized in groups by departments impacted as often necessary. Consultants are often used by many to get a "second or third" opinion. Outside advisor’s aka friends and family are also involved as even a second cousin may have or know the product. 

The Answer - for those who have been kind enough to read the previous or those who "jumped into the deep end of the pool" here's the answer - design the website not by technology but by persona. 

Start with Job Title which provides both the marketing person, technical SME-subject matter expert and others guidance on what and how they need to provide the information. For example, the CEO is not interested in "how to" operate it but whether it will cause the collapse of the company. The CFO wants to know the ROI, TCO, value prop, KPI and other factors, etc. That means you write and design the content for each persona. 

Then by Function as the solution may be used in one department or across many departments. 

Then by Customer Solution, this is not your solution but how your solution will be used by the company in their own customer solutions (if applicable) or how is your product a "must have" to help them gain and retain their customers. 

Then by Content/Context, this gets a little harder as you are drilling down into what are the real benefits of your solution in helping the customer in specific areas of their business. 

Finally, by Technology, as you have often seen customers don't want or need more technology as many say they want less of it as there are just too many moving parts that often break ending up in finger-pointing situations with multiple vendors. 

Lastly of course, you can "build your own" approach to personas design but this works and is submitted for your consideration. There is much more but this is a little more than Gettysburg Address (271 words) which is my model for keeping articles shorter. Want more email me [email protected] for more.

Bottom-line - website design is very hard and getting harder along with a key point that like fitness "it's not one and done" as daily website maintenance keeps the "bread fresh" rather than old stale boring content. Designers need to move from behind the "curtain" and build powerful personal experiences to make the efforts worthwhile in terms of real ROI/TCO to the company rather than just "flashes in the pan."

“Competitors have this time prevented us from knowing enough about them; but we have not prevented them from knowing far too much about us.”

Key points from the presentation:

1 - Tracking - KTO-keep track of it all

2 - Technology - Faster than ever including AI, quantum computing and more

3 - Tasks – Ahead, Behind and looking in the Sand

4 - Terrorism - External and Internal

5 – Team – CEO As CRO – Chief Reputation Officer

6 - Trends - Direct, not predict or react

Ultimately, you cannot predict competitive, hack attacks either in M&A, advances in tech or anything else, nor react to them, you can only direct customers to your content and thought leadership. Here are all the slides but if you really want to know what they mean schedule the webinar or live executive seminar via [email protected]

Resell this 5-Point CVR-Customer Value Report to customers and

get a Free One for Yourself

Key Point - we are not website designers, this is for website designers and owners to help them better understand the experience they provide to their customers/users.

Problem - Everyone hates marketing and yet if you don't do it sales suffers and for many without marketing there are no sales. Yet nearly all business industry reports indicate that the lack of marketing is the #1 cause of business failure and 80% of business fail within two years. With products and solutions sitting on the shelves, customers just walk by, drive-by's or drive to or click through to your competitors who have put them in front of customers. As the saying goes, "top of mind keeps you first in line" as you often don't when they need you, you need to be in front of them all the time - rain or shine. One of the most frequently asked questions is - how to gain-close customers much less retain them? And what is "best" form of marketing? Is it blimps, billboards, branding, search, banners, press, sales lead generation, trade shows, referrals, product reviews or hundreds of other concepts?

Solution - We bring together experts with decades of all forms of marketing. We can help you be your coach in your own DIY marketing plans, review plans, enhance plans, reposition plans for new products and solutions and more. If you need a plan we can design, develop, and deliver for you marketing plans based on any budget and work with you on an hourly basis with no commitment required or be your ongoing fractional marketing department. If you have a team, we can complement your efforts with ondemand our "firefighters" to help you with the smallest to million dollar projects. If you need an ad or branding agency, we can help you find one. We have done this and can do it cost-effectively for you. With vast experience in marketing B2B solutions, we have organized this chart to help you whether you need our help or now with your own marketing plans. 

As one CMO said, “if you don’t provide customers with a powerful customer experience then why bother, time to start over, rethink, rebuild and never stop.

We can provide you with a free basic-level CVR-customer value report (this is a limited time offer and may be removed without notice). This evaluation and analysis reviews your public website in five areas: content technical and management level, content ROI/TCO value, customer engagement, calls to action, and navigation in a one-page report.

Summary - Marketing is tough and getting tougher. We built the Marketing Services Professional (MSP) program to cut through the exploding complexities of marketing options. Whether you need an hourly marcom advisor, guide, coach to full-time marketing leader and team we are there for you. Our goal is to help you "reduce the sales cycle," beat and win against competitors with faster ROI and lower TCO. We are ready to take action today, are you?

Contact Tom Cross - 303-594-1694 or [email protected]

By Thomas B. Cross CEO TECHtionary and SocialStreamingTV.com

When it comes to website design, layout, navigation, use, images, tracking and much more it seems like everyone is an "art critic." Like that other subject that one person said they can't tell you what it is, but they know it when they see it. No one likes their website, not even the designers because there is always someone who doesn't like something about it. Companies spend tens of millions on redesigns to reposition their products, solutions and if there is a brand expert on the team, the project could take years. Branding people seem to think that everything from a fire hydrant to a blimp or now spaceship should have the brand on it. People don't think of Walt Disney when they go to Disneyland or World, they think of the rides, fun, Mickey Mouse and all the other swag. Some of the key trends being batted around are: Horizontal scrolling aka carousels, 3D everywhere makes you feel like you are falling into a cave, Multimedia and Augmented reality experiences which is a great idea but as the saying goes "nice landing, wrong airport."  

Without content websites are just frankly just a waste of time and space. Yet thought leadership is the term used to describe what the role of the website should do, provide, lead, engage and be the experience the company wants the customer to know and understand. Thought leadership is hard work but it pays off in customer experience, engagement along with sales and support. Unless you are an ecommerce site from Amazon, Pinterest, Macy's, etc. viewers are there not to browse but to buy. There is a fine line between offering "generic" brands and being annoying. If you haven't noticed on the websites just mentioned and thousands of others they don't even trying to engage with the viewer. This isn't about "chatbots" which are more often not people on the other end at all. Facebook, Twitter, Linkedin and others are just online versions of newspapers or classic newsfeeds with advertising and the side. Here is my recommendation for website content in two forms. First is all the content you need to do in the key phases of the customer experience - gain-close-retain shown below. People wonder why marketing is so hard is because they think they need to do all of them. No, just do a few of them very well.

You are pulling your hair out by now or screaming that you can't do all of this or any of it. Yes, you can if you want to. Remember a confused mind always says NO. If customers are confused about your solutions, either UNconfuse them or wait, which could be a very long time before they will buy.  The reason is simple that this approach works to reduce the sales cycle which could be a very long and you really need to sell everyone on the "evaluation team" before they will buy not just the person you are talking to who may not even but on the evaluation team or others who don't have the authority to approve your solution.

The next generation of websites will be customer experience within the website as well as from and going to it. That’s a bit to unpack but what Viking.TV (and possibly others but for this article this is a great example) "takes you virtually to the experience, explores indepth in many ways all the experiences that could happen and then takes you there for real." Most websites are about the website design, a few about the content and less about the design and most try but as mentioned earlier, don't do either and don't know what they are doing or where the viewer is there and where the viewer is going. Analytics is poppycock as one CMO said, they fill your head with numbers and don't tell you anything about what you should do about them.

Image Courtesy Viking.TV

Viking.TV has integrated both daily (yes daily) live video streaming with ondemand videos of expeditions, history, books, photography, art, music and more. One person said, "you literally want like Alice in Wonderland to jump into the website." Another said, "this is the most engaging website I have ever been on; you never want to leave and who would not want to go travel with them live and inperson." Another said, "travel is complex enough with the pandemic and it is not going to get any easier, what Viking.TV does is bring the destination to you so when you can literally go to the destination. One a personal note we built 3D websites 20 years ago (yes have proof) when dialup was the norm and so bad timing for the design and content. Today, when one gigabit access is increasingly available almost anywhere the "blending of here and there" or inside the device to outside the real world is increasingly available to not just travel, tourism, destinations, camps, parks and more, the Viking.TV approach is a competitive and strategic advantage and a must-have business and consumer websites alike. Viking.TV combines many of the critical gain-close-retain concepts from Figure 1 and the critical customer content approaches shown in Figure 2. We are now building complex custom experiential content (CEC) management systems (formerly known as websites) along the lines of Viking.TV and would be delighted to help you on your next content development adventure. To get started on your new experiential journey email me at [email protected].

The Online Warehouse Digitally Transformed into Customer Experience Center

By Thomas B. Cross CEO TECHtionary and SocialStreamingTV.com

Ecommerce websites have been around since the beginning of the internet selling everything good and bad. Along with the entire concept of "no-day" shipping, ecommerce is defined often not by what they sell but how they provide "returns" to solve poor quality, defective, fakes and often misrepresented goods. Customer engagement consists of customer generated reviews which also are full of fakes. The customer experience for ecommerce is generally really dull and dreary because the buyer is not there for the website, they are there for a transaction - "get me this stuff really fast and if I hate it for any reason take it back just as fast as you sent it to me." Airline and travel ecommerce sites generally offer travel related services like adding in hotel, car rental and the all-too vague need for travel insurance. You would think they might add the #1 thing people need for travel - luggage known by the airlines as baggage yet alas most don't, if you know one let me know. Hotel ecommerce sites talk about the beauty, charm and "hidden gems" of their hotels without ever mentioning all the fun things all around when you get there. Even "outdoor" travel sites focus on the outdoors aka outside but often miss the need for "indoor" places to stay. In other words, regarding ecommerce, you are expected to spend a lot of time going to a lot of different websites to do your ecommerce. For example, in travel tourism sites, you would think they might ask a traveler "what else" do you need along with the hotel they are pitching you to visit?

The entire concept of ecommerce needs to take a dramatic turn away from the worst in customer experience to something I call "customer experiential communications."  Of course, this is not one thing it's a lot of things. It's more about providing an experience and the "being" they are selling to. You may be asking why traditional ecommerce websites aren’t doing this. The answer is rather complex. You would think they would yet like any business model each one builds on its "deep roots" in their industry. Airlines are focused on their passengers not really "why" the passenger is going to or from. Airline ecommerce is about pricing, schedules, rewards points, seating, baggage "handling" as they don't even want to say luggage, pets, flight delays and procedures for waiting on the tarmac (who came up with that word), etc. Airlines have almost totally eliminated the concept of the inflight dining in favor of inflight WiFi as passengers care less about the food than the price of the ticket. This has also opened the market for new airlines where customers don't care what it costs but want a better customer experience.

Most ecommerce websites generally offer "companion" products or "recommendations for you" based on what you searched for, bought or even random ideas based on seasons aka Christmas is coming, back to school, and others. In addition, some ecommerce websites do offer advertising from other providers like shopping for luggage, you might see an ad for a travel resort or amusement park. However, they are not integrated together into one purchase. You still need to buy your luggage from one place and the go to all the other ecommerce sites such as airline, hotel, car rental, restaurant, amusement park, gift store, spa, yoga, fitness or rock climbing classes, clothing, sunscreen, meds, nature walks, flower garden lessons and anything else on others like a sleep, meditation, or cardio app. The concept of customer experiential communications or CEC (yes, another acronym) also suggests that by bringing all the things the customer "persona" does before, during and even after your experience in this case travel customers will vastly increase the overall customer experience.

There is something approaching customer experiential communications in the tech space, called MSP-managed service providers and often what full service travel agencies do or what a concierge does though on a large scale with teams of people working on solving clients needs whatever they are. MSPs work for any industry, size, place, space (like hybrid or work-from-anywhere), rising need for all kinds of security, technology (and that covers a lot), user type from new-hire to founder, business model, growth stage, M&A (merger and acquisition) efforts and anything you can imagine. The question remains, whether the MSP model could be applied to ecommerce companies. The real answer is a "why not" as ecommerce providers from the smallest BBQ sauce, book author, clothing or jewelry designer, toy builder and others could be organized together into a Netflix network. For example, who doesn't love cooking shows but the chefs in these shows are not focused except for their cookbook on selling the cookware, travel destinations to visit for similar cuisines or even cooking parties live streamed together. Make the show an experiential party as that is what people are really looking for.

If you prefer another perspective instead of looking from outside looking inside for the traditional ecommerce model to inside looking outside for the customer experiential experience model or even a personal fantasy is blended seamlessly together cooking together from anywhere in the world and even live video streamed. This is not turning ecommerce sites into social media sites but even more. Customer experiential communications will indeed come from those who understand life is an "living" experience with things we need, go to, enjoy and so much more.

Summary - To keep this brief and focused, ecommerce needs to evolve from just a "warehouse" approach to a customer experiential communications approach, really looking into the minds of the customer and seeing the world as they do and helping them live, build, and do whatever that is. There is much more to this issue and look forward to any thoughts you may have - email [email protected] or connect on Linkedin here.

Below is one example that comes close to what the new customer experiential communications concept might look like. If you would like to work together on building your own version, email me.

By showing all the cool things via video streaming travelers can do when they really travel such as amazing castle tours, fabulous restaurants, exciting shopping, and engaging events, Viking.TV is the new business model, competitive advantage and must-have network in the $2.9 Trillion travel tourism industry for live virtual travel video streaming that stimulates the imagination and “wets the appetite” for the traveler to go travel live sooner and return more often.

This is the new must-have to compete for travel dollars from the smallest bed-n-breakfast, motel to the largest hotel, resort and amusement park, wineries, distilleries, breweries, farm-to-table farms, state parks, train and river rides, spa, healing, health and fitness, venues, cooking classes, fashion shows, educational and learning summer degree programs for all ages, kids camps, cruise ships, sporting events, private camping tours and grounds, space and lunar events, art, environmental expeditions, cultural and corporate museums, theatre, music festivals, dance events, and literally everything else where people come to visit, stay, enjoy, learn and live.

Look no further than Viking.TV to understand the new world of virtual travel, resorts and more. The idea is simply to move the destination virtually rather than the traveler having to travel anywhere farther than their couch.   The virtual traveler can visit dozens of destinations or more in a day from their couch, porch or even their own mountaintop. Marco Polo's travels, Columbus to the new world, the California Gold Rush and many other historical and even modern events were spread by rumor which many people believed enough to travel. Today, the pandemic has flipped travel in a negative way. Travelers need to know not just where they are going but also whether it is safe to go there. Health safety will be as important to many as the mini-bar, cable TV or a swimming pool for the kids. Yet it can be much more than that as Viking.TV is doing. They are showing you via live and on demand video all the castles, fabulous restaurants, unique shopping, and other cultural experiences you will have when you go.

The results are profound look at Viking with booking up 42% (click on image for the CNBC video) and growing. Now one cannot assume that all the results came from curious travelers watching Viking.TV but it is a model for others to consider in building their own virtual brand presence.

Visitor centers and kiosks need to evolve from a wall full of paper bookmark cards to live and ondemand video streaming production centers as technology has evolved to the point with DIY video production systems for a few hundred dollars. Click on image for article. A recent research analysis on city visitor centers found that the majority of air travelers never used visitor centers. Those via vehicles used them increasingly less frequently relying upon lodging staff especially where there is a concierge or lobby wall board. Moreover, amusement centers, museums and others increasingly used social media search optimization. The new visitor center adds video streaming to show every place that wants and needs people to come. Virtual visitor centers can offer multiple simultaneous live video channels, ondemand videos, newsfeeds, video libraries and more to let visitors see what they are about and all the places and spaces surrounding them as well. 

There are also amazing business opportunities by integrating video streaming with complete merchandising transaction networks such as UCX. Thousands of relevant products can be easily added including professional branding expertise brings any resort vast revenue opportunities.

If you would like help in building your own travel, resort, museum, theatre, music venue, winery, horse stable, park, concert venue, eatery, or anything else email me at [email protected].

While I don't agree with all the tips and have a few more of my own this article its short, simple and helpful, click on the image.

If you want to see our Top-10 videos including Top-10 Videos on Virtual Streaming Solutions: Performances, Tourism, Fitness, Museums, Churches, Sales, Customer Support, Social, Politics & Finance click here and scroll way down to see more of them including the cool feature mentioned in the Linkedin Video Ads Guide about having a CTA-call to action button which we have in our video streaming solution.

If you are ready to get your own Netflix-like or Viking.TV video streaming network with virtual events, live newsfeed, vast content library and multi-dimension video meetings including Clubhouse-like group room audio and audio/video solution called Get Together and much more - click here.

New options in this "new normal" or as some are calling it virtual-forward for legacy businesses with new virtual business models that alter the trajectory and ultimate outcome for customers. The pandemic has mitigated legacy businesses challenges and while many forms of "collective hive" may come back, it will be very different if not completely different than before for legacy businesses with many new organizational forms, M&A, startups and evolving organizations.

New virtual-first startup businesses have emerged based on new ways to grow their businesses with some only virtual and others with a hybrid onsite and online models using technology to "meet up virtually" rather than, in some cases, never meeting the person inperson. There are a dozen other business models that we have identified incorporating a virtual-first business approach that will rise, struggle, succeed and fail like any other business model. New technologies from 5G, internet of things-IoT, augmented/virtual reality and artificial intelligence along with its many variations such as robotics, machine learning, expert systems and others will also rise not as just another silo application to solve process automation or logistics but synchronized networks solving many problems, not just a few. 

Summary - technology always changes the way we think faster than society can adapt to its impacts and consequences. The pandemic has shown us that we can adapt faster even when we are forced too, though the unintended consequences of all this are only beginning to emerge. In this one-hour presentation, we will explore the virtual-forward and virtual-first business model for all kinds of organizations and see how fast, what new and exciting innovations will emerge into what will be in this new billion-dollar industry. We do know for sure there is "no going back" as whether this virus or the next has set the global stage for how the world must and will react, then act and be ready for the next one.

This class will be presented via SocialStreamingTV.com video streaming, virtual events, and content management library at https://virtualglobaltv.com/

To schedule or more details email [email protected]

The illustrious Nicholas Thompson, CEO of The Atlantic tackled Zoom fatigue zapping your strength because of five key phenomena. You can click on the issues Nicholas raised here, however, his "end game" comes from the people not the technology. Without focusing on the end or the means to the end, let's focus on the causes that led to this serious negative impact on our daily lives. As the great angel investor leader Peter Adams said, "technology only makes it worse." Video technology is not just Zoom, just one of the many latest iterations and permutations. Video that has been around for so long we forget to realize that even with all the cool TikTok video features, it still changes the way we look at one another. We really don't understand what video is doing to the way we communicate, change our behavior, look at it, focus on backgrounds and wonder what's next. 

For the most part video producers including video meeting presenters are, for the most part, really boring. Without realizing what they say or do, video producers or whatever you like to call them focus on themselves rather than their presentation, production, or the reaction by viewers. No wonder viewers slide up or away from the video and the producers are confounded by reactions often referring to them as "haters" rather than taking responsibility for producing something that is of little interest or had even something of value either as news, societal or cultural importance. Fixing this is a bit more complicated as video producers often, more than often are not patient enough to produce real productions. It gets even more complicated when you think of great videos, movies, theatre, and events requiring great scripts, actors, rehearsals, production, music, directors, continuity, location, costumes and so much more. Great directors like Spielberg, Pollock, Fincher, Ford, Hawks, Hitchcock and so many more others along with the great movie composers like Steiner, Korngold, Herrmann and others and actors Flynn, Wayne, Douglas, Olivier, Fontaine, Kelly, Stewart, Hepburn, Tracy, Washington, Jackson and others only touch the top of greatest in film and movie production.

Summary - It's not only Zoom's fault, they just didn't help fix it before zoom fatigue and now zoom zapping set in. Video production is hard, tough and yet there is always room for creativity, story lines, thrilling even nonviolent action, engaging music, touching emotions, mystery, great plots and more. 

Said, forty years ago, "If you are boring face-to-face, you will still be boring via video."  In business from first-level managers to C-suite many thought they knew how to run a meeting but now realize on video they are seriously boring, meetings dysfunctional and organizational wholly unsuited for the new video generation. And yet getting video actors and producers to be less boring is the real issue in personal, education and importantly business meetings is nearly impossible but necessary to overcome video fatigue, zapping and everlasting boredom. The cure is, like with fitness, to realize that it's not "one and done" and it's a marathon not a sprint and you have to "do it" every day to ever barely be good at it. 

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"After a long and challenging year dominated by the global pandemic, ChannelVision is honored to announce the 2021 Visionary Spotlight Award winners. This year’s winners demonstrated a unique ability to navigate change, adapt to shifting buying patterns and stay afloat despite widespread shutdowns and turmoil. On behalf of ChannelVision, I would like to congratulate VSA winner Social Streaming TV Winner in Content Delivery and Enablement,” said Beka Business Media President and CEO Berge Kaprelian. The companies on this year’s list are highly resilient and resourceful, having made it through the pandemic while remaining on the cutting edge of innovation.”

"Thinking Beyond the Webcam" 

In envisioning the types of events I would like to broadcast, I was researching solutions that would allow me to extend the production values beyond a simple webcam attached to my computer, and I found it in BlackMagic Design's ATEM Mini product series.

For $995 the Mini Extreme, get 8-HDMI inputs, 16-way multiview, 4 ATEM Advanced Chroma keyers (pictured here), SuperSource with 4 extra DVE's, 2 HDMI outputs, 2 USB ports and a more powerful control panel which I believe is a breakthrough price point for the feature set. 

There is an excellent independent overview video on YouTube by Kennis Russell, in which he demonstrates the impressive features of the ATEM line in about 19 minutes. 

One of my clients is a BlackMagic reseller, so if you would like to get outfitted with one of these and other accompanying gear to create your own video production environment to stream content to SSTV, which will allow you to build a "Business Netflix for hundreds, not hundreds of thousands", drop me an email and I will get you set up.

Click on image to signup today. Click here for Flyer

- Only Sell What You Believe In

- Earn Money While You Sleep

- Stay on Top of Your Sales

- No Upfront Investment, Inventory Management, and Order Fulfillment

- Nothing’s On You to Figure Out

- Share Your Link Easily

- Promote Live Anytime

You also get access to free live video streaming, free event webinar platform and free content library to promote your thought leadership, blogs, events and live and ondemand videos produced easily from your smartphone.

Beating #Zoomfatigue

Click on image to get SocialStreaming TV Today for UCXMarket

Chat Live with the Streamcaster Presenter - great for audience interaction, gaming, engagement, polls, testing, voting and more - Name the Artist in this pic and I will send you $50. Email [email protected] for a demo

You can now from your SocialStreamingTV website crosscast live video stream as known as simulcast or multicast video to FacebookLive and YouTube Live - ready now with delivery in May. Email [email protected] or call 303-594-1694 for a demo.

Here are the Top-10 - 1-Minute Videos on Live and Ondemand Streaming Solutions for:

If you have suggestion for another market or application video, please email [email protected] - thanks

To get started today, click on the UCXmarket logo or email [email protected]

Tourism in all its forms is changing virtually everyday. Here are five ways to engage with visitors virtually before, during and after their visit.

First, engage with visitors globally via video streaming with live and ondemand videos of rides, restaurants museums, services and fun.

Second, engage with visitors virtually by sharing with them upclose and personal amenities from spas, pools, yoga, meditation and more.

Third, engage with visitors virtually by bringing in nearby restaurants, parks, shopping and everything else.

Fourth, engage with visitors virtually by going behind the scenes and showing them more of what you are and have to offer.

Fifth, show them the vast potential of all your places to visit from one venue to hundreds to show them how great you really are !

UCXmarket video live streaming and marketplace can build a thrilling museum video network and gift marketplace to create your private branded online museum. Click here to proceed.

Click on image for PDF.

For assistance, please call 256-425-3160 for Merrick Converse or click for email

Click on the image below for the video.

For assistance, please call 256-425-3160 for Merrick Converse or click for email

SocialStreamingTV.com announced today that TMC, a global, integrated media company, has awarded SocialStreamingTV a 2021 Product of the Year Award, presented by Cloud Computing Magazine. "SocialStreamingTV integrates critical social, live streaming, event technology into one easy, fast and fun delivery solution for nearly any organization. From channel partner programs, education delivery solutions, virtual churches, global ecommerce platforms and others use SocialStreamingTV to accelerate their performance and engage their audiences, noted Thomas B. Cross CEO SSTV. “Congratulations to SocialStreamingTV for being honored with a Cloud Computing Product of the Year Award,” said Rich Tehrani, CEO, TMC. “SocialStreamingTV is truly an innovative product and is amongst the best solutions available within the past twelve months that facilitates business-transforming cloud computing and communications. I look forward to continued excellence from SocialStreamingTV in 2021 and beyond.”

Social Streaming TV is a live streaming, social media and content management platform installed on custom websites (your private label network) giving customers the means to produce education, industry, business and company news, ondemand and virtual events, masterclasses and outdoor events accelerating connections with fans, followers and viewers.   Social Streaming TV provides unparalleled branding, thought leadership and customer experiences with fifty or more simultaneous live TV channels to millions. Social Streaming TV also provides critically important virtual event engagement expertise with award-winning speaker, exhibitor, talent and professional power presenter certification and custom content creation. Take action today to bring together social media live streaming into an innovative virtual events platform to produce thrilling customer events and performances. Just some of the leading companies using SSTV UCXmarketLive.com an ecommerce platform, ChannelPartner.TV technology partner network, EclipseTV.Live education learning management provider and LivingActs29.com new virtual church. To get your Social Streaming TV Network on your domain name, visit SocialStreamingTV.com the Linkedin page or email [email protected].

Through education, industry news, live events and social influence, global buyers rely on TMC's content-driven marketplaces to make purchase decisions and navigate markets. As a result, leading technology vendors turn to TMC for unparalleled branding, thought leadership and lead generation opportunities. Our in-person and online events deliver unmatched visibility and sales prospects for all participants. Through our custom lead generation programs, we provide clients with an ongoing stream of leads that turn into sales opportunities and build databases. Additionally, we bolster brand reputations with the millions of impressions from display advertising on our news sites and newsletters. Making TMC a 360-degree marketing solution, we offer comprehensive event and road show management services and custom content creation with expertly ghost-crafted blogs, press releases, articles and marketing collateral to help with SEO, branding, and overall marketing efforts. For more information about TMC and to learn how we can help you reach your marketing goals, please visit www.tmcnet.com and follow us on Facebook, LinkedIn and Twitter, @tmcnet .

“UCXMarket.Live is powered by SocialStreamingTV giving us the ability to use it to accelerate sales faster virtually with a range of fully-managed live streaming, masterclass and virtual event services from owning the domain forever and for any event at hand. This is an incredible selling tool." noted Dave Converse VP Sales of UCXmarket.com.

NEWS: UCX Market is now a Gold Master Distributor for Social Streaming TV. Click on image to purchase SSTV via UCX Market

– SocialStreamingTV.com, a seasoned Cloud Live Video Streaming provider won the distinction as the Best Live Streaming provider in the industry as determined by validated 2021 reviews from the 3,800 members of Telecom Association, a professional membership organization of telecom and technology consultants, agents, brokers and sales partners founded in 1996.

ABOUT TELECOM ASSOCIATION – Founded in 1996, Telecom Association is a professional membership organization of 3,800 individual members and over 50 telecom and technology vendors that help businesses with their telecom, Internet, data network and technology integration needs. For more information about Telecom Association please contact Dan Baldwin, Executive Director 31500 Grape Street #3-307 Lake Elsinore, CA 92532 (951) 251-5155, [email protected]

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·   Audience - Students, Faculty, Leadership

·   Venue and scheduling

·   Agenda, purpose and format

·   Discussion, dialog, attention, retention and interaction

·   Research and presentation preparation

·   Exchange and analysis of information separate from discussion

·   Meeting reports and analysis

·   Ratification of meeting and distribution of results

·   Actions taken, if any

·   Other activities

This session will focus on how virtual educational technologies enhance, engage, change, alter, and often diminish the way people communicate, conduct, evaluate and take actions from such an event. As it has been said many times, "communications will always fail, except by chance." Or, if you prefer, what is said is not what is heard, not what is done." This reflects the challenges of traditional educational settings which are often made worse by virtual meeting technologies Insights on how virtual meeting technology can be used to overcome and improve communications challenges will be presented.

SocialStreamingTV.com provides

For immediate assistance call 303-594-1694 or email [email protected]

We are pleased to announce LivingActs29.com a new virtual church from SocialStreamingTV.com.

As they said, "The book of Acts never ended. We, the modern church, are living out the 29th chapter. Taking the church out of the buildings and into the world! James ayes to "Be doers of the Word, not hearers only ...deceiving ourselves." We cannot deceive the world either. We are the hands and feet of Jesus."

We would like to help other religious and beliefs with our live video streaming solution. Please email [email protected] to expand your congregation, organization, belief group and others.

Social Streaming TV is excited to announce the newest customer platform - UCX Market Live - streaming provides unparalleled branding, thought leadership and virtual events with fifty or more simultaneous live TV channels to millions of viewers. UCX Market Live streaming is part of the UCX Market virtual marketplace platform to create your fully branded online store, showcase unlimited products, and optimize your virtual distribution process.

Click on image for website.

Connect with Dave Converse to get started building your own channel.

SEAL - Speaker - Engagement - Audience Logistics in the Expert Level Virtual Certification - email anytime to schedule most anytime

This is a 30-minute overview of the SEAL Training in the Advanced and Expert Level Courses in the Virtual Events Pro Cert, this is a discussion of:

• Speaker - what you do - preparation, rehearsal, development and delivery including agenda and purpose of the meeting

• Engagement - what you to together - discussion, dialog, attention retention and interaction including exchange and analysis of information, debate, discussion and optional decision-making – know beforehand your goal(s)

• Audience - who they are - engagement and feedback – voting, polling, testing

• Logistics – how you do it - technology selection including platforms, lighting, microphones, noise reduction, mixing, editing software, testing, room, home office, furniture, power, comfort, backgrounds, implementation, optional food service, usage, feedback and reports and a little more.

Click on image for one-minute and the logo above for demo website.

Virtual events will be the new technology medium as internal, trade show, sales and customer meetings and customer presentations will literally go virtual.

Business events will go from one-time to anytime with ondemand virtual hybrid and archive when in-person trade shows return.

Companies can also move their trade show booths out of storage or build new virtual visitor centers producing exciting customer entertainment events.

Next, private social media, virtual events and streaming can bring new content-driven virtual events marketplaces to navigate increasingly complex public presence, technologies and markets.

Social Streaming TV is a private label platform installed on custom websites giving them the means to produce education, industry, business and company news, ondemand and virtual events accelerating connections with fans, followers and viewers.

Social Streaming TV provides unparalleled branding, thought leadership and customer experiences with fifty or more simultaneous live TV channels to millions.

Social Streaming TV also provides critically important virtual event engagement expertise with award-winning speaker, exhibitor, talent and professional power presenter certification and custom content creation.

Take action today to bring together social media live streaming into an innovative virtual events platform to produce thrilling customer events and performances.

Below is an example of a Social Streaming TV use case for virtual events. Here are the highlights:

Email [email protected] for details - click on image for website

To help you get ready for 2022 - get this free "live" discussion now - 22 Critical Concepts in 20 Minutes to Be the Best Virtual Event, Exhibitor and Enterprise Sales Power Presenter Ever on Zoom or any other virtual meeting and event platform.

Learn to focus on the issues, not just the presenter, focus on problems, decision-makers, stop killing the audience by being boring, gain actionable ways to gain-engage-retain audience and customers.

Some of the 22 Critical Concepts includes

- Virtual will be harder but longer lasting

- Virtual will be the same but different

- Virtual will be very different

- Virtual will not be what we thought it would be

- Content will always remain critical

- Talking Points, Not Talking Heads

- Meeting Elements

- Audience

- Venue, Agenda

- Pace - Speed of Talking and Reading

- Bullets - 10 Concepts You Better Get Right

- Format - Who’s Talk, When, Why, etc.

- Starting Time

- Rehearsing - Why and Because

- Content - “a confused mind always says no”

- Q&A - why they really are there

- Ending - Don’t Stop !

- Overcoming Meeting Madness - It’s Not Fatigue, It’s Boring

- And a few more surprises

Free for five or more people and special rates for individual classes for corporate and professional speakers. Email [email protected] to schedule now as bookings are limited.

Please subscribe to keep up on virtual events, crisis management, video streaming, AI, virtual technology and many other innovative subjects.

To maintain your professional development and to share your business solutions, please join the largest Linkedin Group in SD-WAN, 5G, TeleHealth, Virtual Sales, Teleworking, Virtual Events, SaaS, Enterprise, Safe and Clean Workspaces PandemicTech - click on image below.

For scheduling, please email [email protected] or call 303-594-1694 and ask about special offers 2021.