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News and Analysis
November 2011
Research and Market Development for the Global Gem, Jewelry and Watch Industries
www.mvimarketing.com
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Brad Pitt to Play Martin Rapaport in Upcoming AMC Diamond Drama
|   MVI sources in Hollywood have confirmed that actor Brad Pitt is close to signing a deal to play diamond industry icon Martin Rapaport in the upcoming AMC Diamond Drama.
The Hollywood Reporter notes the cable network is developing a drama set in the world of diamond trading from executive producers Ridley and Tony Scott (The Good Wife). Before the Devil Knows You're Dead scribe Kelly Masterson will write and executive produce the untitled diamond project with Scott Free Productions' president of television David Zucker also on board as an EP. Click Here to Learn More |
Fashion Designers Put Their Marques on Bicycles
|  By Jerry Hirsch, Los Angeles Times
Bicycles are going couture.
Ralph Lauren, Missoni and Kate Spade, better known for fashionable clothing, are now taking up a new product line, designer bicycles - and they are selling fast.
Three-speed bicycles with the trademark zig-zag and striped patterns of Italian fashion house Missoni nearly sold out the day of their introduction at Target this month, and only a few are still available in scattered stores.
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AGTA's GemJammin' 2012 Inked
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The American Gem Trade Association (AGTA) has just announced that the wildly popular GemJammin' 2012 has been signed on for another repeat performance at the 2012 Tucson show 31 January-5 February 2012. GemJammin' 2012 The Musical Jam for Players in the Jewelry Biz will once again feature a night of great music, great dancing and great friends. Stay tuned for more details and sign up to play at GemJammin.com! Learn More About AGTA's GemJammin 2012 |
E-Myth Quote of the Day: Competing with Impersonality
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Mark Shapiro, Chief Brand Officer e-myth.com "If a local business with the opportunity to interact with their market face-to-face cannot seize the opportunity to delight their customers with their unique access, they deserve to lose the work. The fact is that most of the time the personal experience is so repulsive for customers that an impersonal, internet shopping experience is preferable. This is as much the culprit for brick and mortar stores losing business to the internet as price and convenience. Does your business leave customers astonished with delight when they interact with you? Don't blame the internet, take responsibility!" Click Here to Learn More
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Do You Want More Sales from the Booming Indian Domestic Market?
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The Indian Domestic Jewelry Market is booming.
Can you export your product, brand or technology to India and increase sales?
MVI is now assisting companies to develop partners, franchises and licensees in the Indian Domestic Market.
Click Here to Learn About Exporting to India
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Supergems Announces New Diamond Bridal Collection for Hispanic Jewelry Consumers
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 Supergems Jewellery has announced the development of a new diamond bridal collection targeted to the Hispanic Jewelry Consumer in the USA.
"We are very excited to be bringing this new and unique bridal collection to USA retailers beginning in 2012," announced Apoorva Mehta, EVP of Sales.
"This will be a fully branded diamond collection with great price points and complete marketing support," continued Mehta.
Click Here to Learn About Supergems' Hispanic Bridal Collection
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Consumers Have Good Experience Selling Jewelry for Cash
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MVI Marketing Ltd.'s Jewelry Consumer Opinion Council (JCOC) panel members are aware of the increase in gold prices and some have sold not just one, but multiple pieces of jewelry for cash within the past two years. The JCOC conducted a study ending
3 October 2011 and was completed by 665 panelists entitled Consumers Selling their Jewelry.
Three areas offered to consumers to sell their jewelry were studied: Local Jewelry Store, One-Day Events and TV (send your jewelry to us) companies....
Click Here to Get the Full JCOC Report FREE
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MVI CEO Hurwitz Wows 'Em at Consolidated Jewelers of New York Dinner
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 On 25 October MVI CEO Marty Hurwitz spoke to a packed dinner meeting of the Consolidated Jewelers of New York.
"Wow what a night!" reported CJANY president Roger Satnick. "Marty has a keen sense of where jewelry retailing is heading and he connected with our members. It was a lively, entertaining and interactive presentation that everyone benefited from." Satnick concluded.
Click For Info On Hiring Marty Hurwitz For Your Next Event
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MVI's Business Discovery Workshop Hits the Road
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Is your Jewelry Retail business grappling with any of these challenges or opportunities:
- Evaluating a new location
- Where to go next
- Changing consumer demographics
- A search for an equity partner
- Not enough margin
- Too much competition
- Ineffective marketing
- Stagnant sales
- Shrinking client base
- Poor merchandising
- Bad Vendor relationships
- Sales associate motivation
In MVI's ongoing quest to more effectively serve our clients we have developed the Business Discovery Workshop (BDW)- a unique forum designed to facilitate effective, open and honest discussions between your team and ours.
Click Here to Learn More About Your BDW
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8 out of 10 Hispanics to Purchase Jewelry in the Next 12 Months
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Why It's Always Good To Ask Questions
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 | | by Jessica Hagy |
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JCOC The Voice of the Jewelry Consumer
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MVI's Jewelry Consumer Opinion Council (JCOC) has been serving the global gem, jewelry and watch industries since 2004. JCOC research is the industry standard for learning what the consumer has to say about product, price, brands and likely purchasing behaviors. Retailers, Manufacturers, Websites, Mining Companies, Trade Associations, Private Equity Funds and Sovereign Nations all utilize JCOC research to learn more about what the Consumer wants.
Remember the Consumer's opinion is the one that counts!
Click Here to Learn How JCOC Can Help You Understand Your Consumer
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| MVI Research and Market Development for the Global Gem, Jewelry and Watch Industries |
The global gem, jewelry and watch industries are a dynamic and evolving mosaic. Market intelligence, strategic direction and research about the businesses and the consumers who purchase the product are hard to come by in this highly secretive and fraternal business sector. MVI provides customized research and market development exclusively for the global gem, jewelry and watch industries. Click Here to Learn More About How MVI Can Assist Your Business Development |
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