February 2021
Welcome to New MWT Members
A warm welcome to all our newest members, and thank you to all our longstanding members for your continued support.
Ty Mawr Country Hotel, Brechfa, is an award winning hotel with a growing reputation for fabulous food.
Two Valleys Retreat, near Presteigne, is a unique accommodation, comprising a green canvas tent with timber frame and a wooden deck.
Dolphin Bay Holiday Cottages: Luxurious cosy stone cottages just 2 miles from Llangrannog, Cardigan Bay.
Gwyndu Cottage, one of the oldest cottages in Meifod. Renovated to modern standards whilst retaining its cottage charm.
Further details on £200m to support Welsh businesses
The Welsh Government has revealed further details of the £200m package of support for non-essential retail, hospitality, leisure and tourism businesses that continue to be impacted by the ongoing Covid-19 pandemic.

The latest funding is linked to the non-domestic rates system and will operate as a top up to the Restrictions Business Fund which was put in place in early December. It will help businesses with operational costs through to the end of March.

Local authorities will again be administering and distributing these payments. Businesses that pay non-domestic rates and have already received a payment since the firebreak in October do not need to take action. However, businesses that have not registered with their local authority, should take action now to ensure they receive the financial support they are entitled to.

A further £30m is also being made available through the discretionary fund to provide up to £2,000 grants for businesses not on the non-domestic rates system.
Marketing Focus
Many of our members have been contacting us for marketing support and Guestlink training. We have therefore put together a short checklist of information, links and marketing tips that we hope you find helpful.

We have summarised some the key points in this e-news, and you can read the full version here >> Marketing Focus

We are proud of all the hard work being done by members throughout the region. We appreciate that things are difficult now, but we are optimistic for better times ahead.

  • All members can have free virtual Guestlink training and talk to one of the team about your marketing. Please call us on 01654 702653 or email us to arrange this.
  • If you have any questions or would like to bounce ideas around, our members' Facebook group is a great place to talk to like-minded business owners and managers.
Making the most of your marketing during this time 

The Chartered Institute of Marketing’s summary of the 7 Ps is a really useful guide: 
Thinking long-term  

Many of us are preoccupied with immediate concerns, e.g. our health and wellbeing, accessing grant funding for our businesses, but it’s also a good idea to think long-term and set time aside to review your business and marketing plan. Some businesses have said that having a plan helps to reduce anxiety. 

Business Wales resources:
Improving your product and processes

If you have the time and resources, it could be a good time to do those jobs that you’ve been meaning to do for ages. As well as physical improvements to your property, it could be a ‘spring clean’ of your processes, e.g. thinking about ways to improve ways customers can book in future.  
Updating your website / photography
We know a few members who are taking this time to re-vamp their websites ready for when restrictions are lifted, and others who have had new photographs taken.
You might not need or be able to budget for a new website or professional photographer, but you may able to review and update your existing content e.g. text and / or images, at little to no cost. The same goes for your entries on www.visitmidwales.co.uk / www.showmewales.co.uk 

Images of Mid Wales

MWT has undertaken photoshoots around the region and we have a library of Mid Wales images. These are available without fee for members' non-commercial usage. Please contact us with what you're looking for. 

Read the full Marketing Focus article for additional content:

  • Using Technology
  • Staying in touch with your customers to build your brand
  • Training
  • Content Marketing Checklist
Members' Press Releases / Latest News
You will need to be logged into the MWT Members' Area to read News Articles.






It was great to see The Centre for Alternative Technology (CAT) near Machynlleth once again playing host to the BBC’s Iolo Williams as he shared the wildlife of Mid Wales with viewers across the UK in this year’s Winterwatch. >>You can catch-up with episodes here.
MWT CYMRU FACEBOOK GROUP
If you haven't already, please make sure you join us on our MWT Cymru Facebook Members Group. This is the fastest way to receive updates as they happen.
Visit website: www.mwtcymru.co.uk
As always, if you need any additional help or support please contact us