July 2020 - Marketing E-News
Social Media Campaign - Get Involved

We're excited to be working with PR and Social Media agency S3 , Silver Award winners in the CIPR PRide Awards 2019 for their work on #RealMidWales.
As lockdown restrictions begin to ease, we will slowly begin posting on our social channels again - Visit Mid Wales Facebook , Twitter and Instagram.
We understand that no matter how important the tourism sector is to us, any visitors we welcome will have to understand the challenge our rural communities could face if impacted by an outbreak of coronavirus.

Responsible visitors will be welcome and we have to strike a balance. We therefore want to use our social media channels as an opportunity for people to experience and get a feel for the people and places of Mid Wales.

As part of this, we will be introducing a new hashtag, but for now please continue to use #RealMidWales and #VisitMidWales.

We want our followers to feel a collective responsibility for keeping Mid Wales safe when they do choose to visit, and we want to promote our wonderful local towns and MWT members - this is where we need your help!
Danny Hayes-Lissack is PR & Content Lead at S3:

Ideally, we want to hear directly from you. Pick up your phone and shoot us a video. Our team are on hand to edit it and package it up so it’s distinctly Visit Mid Wales, ready for us to share with our thousands of followers.

Perhaps you want to tell our followers what you’ve been up to since lockdown restrictions were introduced, or how you’ve reopened – or you're preparing to reopen – so you can welcome back guests safely - whenever they choose to visit.

Tell us more about where you’re located and why it’s important to you so our future visitors can get to know the area, strike a connection with it – and with you, so they have a deeper understanding of its significance.

While restaurants still face some restrictions, maybe you have the perfect recipe people can try at home so they can enjoy a taste of Mid Wales and keep you in mind for a future visit?

If you want to discuss further best practice when it comes to shooting video, feel free to drop us a message – and don’t forget, if you’re posting on your own channels, keep tagging us - @visitmidwales so we can keep on sharing.

Use the Hashtags: = #RealMidWales #VisitMidWales
Press & Media Activity
MWT has been working closely with PR officer Duncan Foulkes throughout lockdown, issuing positive press releases to the media.

As lockdown begins to ease, we are already noticing a steady increase in journalist requests for information about the region, and we will continue to do our utmost to bang the drum for Mid Wales and our members!

Please send us your press releases by email to press@mwtcymru.co.uk

Keep an eye out for the Mid Wales article appearing in the August edition of Country Walking; it's a four page spread covering the Devil's Bridge / inland Ceredigion area and just one example of some of the great coverage that's being generated.
Good to Go Accreditation
As members should already be aware, as of July 1st Welsh businesses can apply for ‘We’re Good To Go’ accredition.

This accreditation is a mark of assurance for businesses, so visitors can be confident you are operating in line with the Welsh Government & Public Health Wales guidelines. Please see the Good to Go website for details.

A number of members have already received their Good to Go logos and these have already been updated on VisitMidWales.co.uk.
Welsh Language Portal
We are mindful of the types of visitors we target through external channels (Social Media, Press & PR and  www.visitmidwales.co.uk ) - the tone of messaging we release will be an integra l  part of our recovery, helping to market to the types of visitors who share our sense of safety, rural understanding and sense of community –  repeat visitors who have a connection with the region will play a key role in this recovery.

We are also re-focusing our target audience to include 'In Wales' visitors and with this in mind, a welsh language portal on the website is currently being developed.

We are also in the process of developing fresh new content and a new ‘look and feel’ on VisitMidWales.co.uk to support the new campaign which will run through until March 2021
Welcome to new MWT members
The importance of working together has never been more important and we're thrilled to welcome a number of new MWT members since lockdown began:
 

Thank you to all our members, old and new, for your continued support.