Macon-Bibb County was recognized with Honorable Mentions in two categories of the PR Daily Awards for its Brookdale Resource Communication Plan: Cause-Related Marketing Plan and Crisis Communication Plan.  

In both cases, the Plan was judged against national campaigns that reached millions of people, and still it was determined to be in the top six in the country for Cause-Related and top two for Crisis Communication.  

“This was a huge undertaking by everyone involved, and I’m proud of the way we all pulled together to get the message out to the public,” says Chief Communications Officer Chris Floore. “I’m very proud of our communications staff for taking the need to heart and continuously found ways to tell the Center’s story and ultimately help the people that need us the most.” 

“I knew if we just asked people to donate time, money, resources, and services, we wouldn’t be as successful in fully supporting people. Our community needed to see and hear the stories of people being helped and how they play a part in that,” says Mayor Lester Miller. “This Communications team found those stories and figured out how to best tell them, from media coverage to videos to graphics to releases.” 

"Setting up the Brookdale Resource Center happened in about seven days, truly as an emergency need to get housing insecure people out of the cold,” says Emergency Management Agency (EMA) Director Spencer Hawkins. “It was this communications plan that let people know how they could use the services provided or donate much-needed supplies that allowed us to be successful.”