Magic of Santa Craft Faire 2017

It's Time For The 37th Magic Of Santa Craft Faire!
It's Here!!!
The 37th annual Magic of Santa Craft Faire is the 2nd and 3rd  of December.  

This is a GREAT show to find unique one of a kind Christmas and Anytime Gifts.

A Magical Craft Fair with almost a hundred very talented craftspeople. You will find everything from hand-made toys and specialty foods to beautiful handcrafts, ceramics, jewelry, clothing and quilts all made by hand. 

At the Reno Livestock Events Center, 1350 N. Wells Ave.
Saturday 9 to 5 and Sunday 10 to 4

Only $4 admission with FREE parking and if you bring a can of food for Evelyn Mounts Community Outreach you will get $1 off your admission

We still have a few open vendor spaces if you want to join in the FUN

We are constantly striving to improve the shows so if you have any ideas please let one of us know.

Below is the schedule of upcoming  shows
Tanners Marketplace Antiques Collectibles and Crafts
November 18th and 19th (This Weekend)
Magic of Santa Craft Faire Dec 2nd & 3rd

2018 Tanners Shows
January 27th and 28th
April 21st and 22nd
August 4th and 5th
October 6th and 7th
November 17th and 18th
Magic of Santa Craft Faire Dec 1st and 2nd
I'm sorry if any of the dates conflict with other shows,
I do my best to work around them
I'm also constrained by available dates at the Events Center

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 It is

The legend of Santa Claus can be traced back hundreds of years to a monk named St. Nicholas. It is believed that Nicholas was born sometime around 280 A.D. in Patara, near Myra in modern-day Turkey. Much admired for his piety and kindness, St. Nicholas became the subject of many legends. It is said that he gave away all of his inherited wealth and traveled the countryside helping the poor and sick. One of the best known of the St. Nicholas stories is that he saved three poor sisters from being sold into slavery or prostitution by their father by providing them with a dowry so that they could be married. Over the course of many years, Nicholas's popularity spread and he became known as the protector of children and sailors. His feast day is celebrated on the anniversary of his death, December 6. This was traditionally considered a lucky day to make large purchases or to get married. By the Renaissance, St. Nicholas was the most popular saint in Europe. Even after the Protestant Reformation, when the veneration of saints began to be discouraged, St. Nicholas maintained a positive reputation, especially in Holland.

St. Nicholas made his first inroads into American popular culture towards the end of the 18th century. In December 1773, and again in 1774, a  New York newspaper reported that groups of Dutch families had gathered to honor the anniversary of his death.
The name Santa Claus evolved from Nick's Dutch nickname, Sinter Klaas, a shortened form of Sint Nikolaas (Dutch for Saint Nicholas). In 1804, John Pintard, a member of the New York Historical Society, distributed woodcuts of St. Nicholas at the society's annual meeting. The background of the engraving contains now-familiar Santa images including stockings filled with toys and fruit hung over a fireplace. In 1809,  Washington Irving helped to popularize the Sinter Klaas stories when he referred to St. Nicholas as the patron saint of New York in his book, The History of New York. As his prominence grew, Sinter Klaas was described as everything from a "rascal" with a blue three-cornered hat, red waistcoat, and yellow stockings to a man wearing a broad-brimmed hat and a "huge pair of Flemish trunk hose."

Gift-giving, mainly centered around children, has been an important part of the  Christmas celebration since the holiday's rejuvenation in the early 19th century. Stores began to advertise Christmas shopping in 1820, and by the 1840s, newspapers were creating separate sections for holiday advertisements, which often featured images of the newly-popular Santa Claus. In 1841, thousands of children visited a Philadelphia shop to see a life-size Santa Claus model. It was only a matter of time before stores began to attract children, and their parents, with the lure of a peek at a "live" Santa Claus. In the early 1890s, the Salvation Army needed money to pay for the free Christmas meals they provided to needy families. They began dressing up unemployed men in Santa Claus suits and sending them into the streets of New York to solicit donations. Those familiar Salvation Army Santas have been ringing bells on the street corners of American cities ever since.


In 1822, Clement Clarke Moore, an Episcopal minister, wrote a long Christmas poem for his three daughters entitled "An Account of a Visit from St. Nicholas." Moore's poem, which he was initially hesitant to publish due to the frivolous nature of its subject, is largely responsible for our modern image of Santa Claus as a "right jolly old elf" with a portly figure and the supernatural ability to ascend a chimney with a mere nod of his head! Although some of Moore's imagery was probably borrowed from other sources, his poem helped popularize the now-familiar image of a Santa Claus who flew from house to house on Christmas Eve-in "a miniature sleigh" led by eight flying reindeer-leaving presents for deserving children. "An Account of a Visit from St. Nicholas" created a new and immediately popular American icon. In 1881, political cartoonist Thomas Nast drew on Moore's poem to create the first likeness that matches our modern image of Santa Claus. His cartoon, which appeared in Harper's Weekly, depicted Santa as a rotund, cheerful man with a full, white beard, holding a sack laden with toys for lucky children. It is Nast who gave Santa his bright red suit trimmed with white fur, North Pole workshop, elves, and his wife, Mrs. Claus.


18th-century America's Santa Claus was not the only St. Nicholas-inspired gift-giver to make an appearance at Christmastime. Similar figures were popular all over the world. Christkind or Kris Kringle was believed to deliver presents to well-behaved Swiss and German children. Meaning "Christ child," Christkind is an angel-like figure often accompanied by St. Nicholas on his holiday missions. In Scandinavia, a jolly elf named Jultomten was thought to deliver gifts in a sleigh drawn by goats. English legend explains that Father Christmas visits each home on Christmas Eve to fill children's stockings with holiday treats. Pere Noel is responsible for filling the shoes of French children. In Russia, it is believed that an elderly woman named Babouschka purposely gave the wise men wrong directions to Bethlehem so that they couldn't find Jesus. Later, she felt remorseful, but could not find the men to undo the damage. To this day, on January 5, Babouschka visits Russian children leaving gifts at their bedsides in the hope that one of them is the baby Jesus and she will be forgiven. In Italy, a similar story exists about a woman called La Befana, a kindly witch who rides a broomstick down the chimneys of Italian homes to deliver toys into the stockings of lucky children.


Rudolph, "the most famous reindeer of all," was born over a hundred years after his eight flying counterparts. The red-nosed wonder was the creation of Robert L. May, a copywriter at the Montgomery Ward department store.
In 1939, May wrote a Christmas-themed story-poem to help bring holiday traffic into his store. Using a similar rhyme pattern to Moore's "'Twas the Night Before Christmas," May told the story of Rudolph, a young reindeer who was teased by the other deer because of his large, glowing, red nose. But, When Christmas Eve turned foggy and Santa worried that he wouldn't be able to deliver gifts that night, the former outcast saved Christmas by leading the sleigh by the light of his red nose. Rudolph's message-that given the opportunity, a liability can be turned into an asset-proved popular. Montgomery Ward sold almost two and a half million copies of the story in 1939. When it was reissued in 1946, the book sold over three and half million copies. Several years later, one of May's friends, Johnny Marks, wrote a short song based on Rudolph's story (1949). It was recorded by Gene Autry and sold over two million copies. Since then, the story has been translated into 25 languages and been made into a television movie, narrated by Burl Ives, which has charmed audiences every year since 1964.
The Santa Claus we all know and love - that big, jolly man in the red suit with a white beard - didn't always look that way. In fact, many people are surprised to learn that prior to 1931, Santa was depicted as everything from a tall gaunt man to a spooky-looking elf. He has donned a bishop's robe and a Norse huntsman's animal skin. In fact, when Civil War cartoonist Thomas Nast drew Santa Claus for Harper's Weekly  in 1862, Santa was a small elflike figure who supported the Union. Nast continued to draw Santa for 30 years, changing the color of his coat from tan to the red he's known for today.

Here, a few other things you may not have realized about the cheerful guy in the red suit.

Santa Has Been Featured in Coke Ads Since the 1920s The  Coca-Cola  Company began its Christmas advertising in the 1920s with shopping-related ads in magazines like The Saturday Evening Post . The first Santa ads used a strict-looking Claus, in the vein of Thomas Nast.

In 1930, artist Fred Mizen painted a department-store Santa in a crowd drinking a bottle of Coke. The ad featured the world's largest soda fountain, which was located in the department store Famous Barr Co. in St. Louis, Mo. Mizen's painting was used in print ads that Christmas season, appearing in The Saturday Evening Post  in December 1930.

Coca-Cola  Helped Shape the Image of Santa In 1931 the company began placing  Coca-Cola  ads in popular magazines. Archie Lee, the D'Arcy Advertising Agency executive working with The  Coca-Cola  Company, wanted the campaign to show a wholesome Santa who was both realistic and symbolic. So  Coca-Cola  commissioned Michigan-born illustrator Haddon Sundblom to develop advertising images using Santa Claus - showing Santa himself, not a man dressed as Santa.

For inspiration, Sundblom turned to Clement Clark Moore's 1822 poem " A Visit From St. Nicholas " (commonly called "'Twas the Night Before Christmas"). Moore's description of St. Nick led to an image of a warm, friendly, pleasantly plump and human Santa. (And even though it's often said that Santa wears a red coat because red is the color of  Coca-Cola , Santa appeared in a red coat before Sundblom painted him.)

Sundblom's Santa debuted in 1931 in Coke ads in The Saturday Evening Post  and appeared regularly in that magazine, as well as in Ladies Home Journal National Geographic The New Yorker  and others.

From 1931 to 1964,  Coca-Cola  advertising showed Santa delivering toys (and playing with them!), pausing to read a letter and enjoy a Coke, visiting with the children who stayed up to greet him, and raiding the refrigerators at a number of homes. The original oil paintings Sundblom created were adapted for  Coca-Cola  advertising in magazines and on store displays, billboards, posters, calendars and plush dolls. Many of those items today are popular collectibles.

Sundblom created his final version of Santa Claus in 1964, but for several decades to follow,  Coca-Cola  advertising featured images of Santa based on Sundblom's original works. These paintings are some of the most prized pieces in the art collection in the company's archives department and have been on exhibit around the world, in famous locales including  the Louvre  in Paris,  the Royal Ontario Museum  in Toronto,  the Museum of Science and Industry  in Chicago, the Isetan Department Store in Tokyo, and the  NK Department Store  in Stockholm. Many of the original paintings can be seen on display at  World of  Coca-Cola   in Atlanta, Ga.

The "New Santa" Was Based on a Salesman
In the beginning, Sundblom painted the image of Santa using a live model - his friend Lou Prentiss, a retired salesman. When Prentiss passed away, Sundblom used himself as a model, painting while looking into a mirror. Finally, he began relying on photographs to create the image of St. Nick.

People loved the 
Coca-Cola  Santa images and paid such close attention to them that when anything changed, they sent letters to the  Coca-Cola  Company. One year, Santa's large belt was backwards (perhaps because Sundblom was painting via a mirror). Another year, Santa Claus appeared without a wedding ring, causing fans to write asking what happened to Mrs. Claus.

The children who appear with Santa in Sundblom's paintings were based on Sundblom's neighbors - two little girls. So he changed one to a boy in his paintings.

The dog in Sundblom's 1964 Santa Claus painting was actually a gray poodle belonging to the neighborhood florist. But Sundblom wanted the dog to stand out in the holiday scene, so he painted the animal with black f ur.

Places to Stay:
A few people have asked if there are places to stay close to the Events Center.  The Events Center has RV spaces available (see the bottom of the show application page) and  there are several motels close by and the casinos are close too.
   Ramada Reno Hotel and Casino, (Our Host Hotel)
1000 East 6th Street, Reno, NV 89512, 775-786-5151
Click Here To See The Ramada Special Offer
The Ramada will reserve a block of rooms for us at a greatly discounted rate of $50 per night plus taxes
To book your rooms, Please call the hotel 775-786-5151 and mention that you would like the Tanners Marketplace Rate lists some close by hotels too. Pick the Livestock Events Center for the location. You can narrow the search in the left column.   

   A friend of mine stays at the SandsRegency Hotel Casino when he visits. They usually have some good deals going. I did a quick check and found their deals page:  
Once he visited the first time they keep sending him free nights coupons.    

   Motel 6 is about a block away:   

   Days Inn is just a little further:

   Americas Best Travel Inn is right at the freeway exit too:
There is a 24 hour Denny's restaurant very close. (walking dist. from motels, right at the freeway exit)
Let's make this a fun forum to keep interest and excitement up for the shows!


Dan and Paula Clements 
Tanners Marketplace  
P.O. Box 618, Fernley NV  89408  
Email Dan Clements 
Dan and Paula Clements
Happy Holidays!
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2018 Show Schedule
At the Livestock Events Center
Tanners Marketplace :
January 27,28
April 21,22
August 4,5
October 6,7
November 17,18
Magic Of Santa:
December 1st and 2nd

Please Visit the Somewhere In Time antique mall at 1313 S. Virginia St.
(Paula and Dan are there on Mondays)

Weekly Auctions
Auctions by Sammy B
A Fun Antiques and Clothing Store
Christmas Jokes

What do you call a kid who doesn't believe in Santa?
A rebel without a Claus.

What do you call an elf who sings?
A wrapper!

Why is Christmas just like your job?
You do all the work and the fat guy with the suit gets all the credit.

Why does Santa Claus go down the chimney on Christmas Eve?
Because it soot's him

Why are Christmas trees so fond of the past?
Because the present's beneath them.

What do you call a broke santa?
Give up yet?

What do you get if you eat Christmas decorations?

Why is Santa so jolly?
Because he knows where all the naughty girls live.

What do you call a cat on the beach at Christmas time?
Sandy Claws!

Why is Christmas just like a day at the office?
You do all the work and the fat guy with the suit gets all the credit.

Why did Santa send his daughter to college?
To keep her off the North Pole

What do you call Santa's helpers?
Subordinate clauses

Why did Frosty the Snowman want a divorce?
Because he thought his wife was a flake.

Which Limp Bizkit song do elves listen to while building toys?
He did it all for the cookies!

What do you call an obnoxious reindeer?

Why was Santa's little helper depressed?
Because he had low elf esteem.

Why can't the Christmas tree stand up?
It doesn't have legs.

How can you tell a family doesn't celebrate Christmas?
The lights are on, but nobody's a gnome.

Whats the difference between the Christmas alphabet and the ordinary alphabet?
The Christmas alphabet has Noel.

What do you call a gingerbread man with one leg bitten off?
Limp Bizkit

Name the child's favorite Christmas king?
A stocking.

What is the popular Christmas carol in Desert?
Camel ye Faithful.

What do you call Santa living at the South Pole?
A lost clause.

What part of the body do you only see during Christmas?

How does an elf get to Santa's workshop?
By icicle.

Why did the Grinch go to the liquor store?
He was looking for the holiday spirit.

What do you call people who are afraid of Santa Claus?

What does Santa bring naughty boys and girls on Christmas Eve?
A pack of batteries with a note saying "toy not included".

What do lawn ornaments do over winter break?
Go gnome for the holidays.

What do get if you cross a duck and Santa?
A Christmas Quacker.

What do you call a frog hanging from a ceiling?

What do you get when you cross a snowman with a vampire?

What Christmas Carol is a favorite of parents?
Silent Night

I was looking out of the window this morning and said to my wife "It looks like rain dear."

What do snowmen eat for breakfast?
Frosted Flakes

How do sheep in Mexico say Merry Christmas?
Fleece Navidad