COVID-19 is changing how we do business now and will make an impact on our small businesses moving forward. Right now, we are seeing more than ever, Main Street programs coming together to help district businesses as they face uncertain times. We are focused on community and economic development and have an essential role to play in supporting businesses during this difficult period. Our Main Street directors, along with their boards and volunteers, will be crucial when fears about the virus subside.
We are already providing the tools and resources they will need to help stabilize their local economies and support their local businesses. We will get through this, and many of the small businesses we are working with will have tools they never had before, such as online marketing and e-commerce sales, improved customer relations, and cooperative marketing strategies that benefit the entire district.
We are now planning our "boots on the ground" response, so that when we get the all-clear to work in communities again, we will be ready to go! We are working on the immediate response and urgent action, but soon will need to manage the impact and stabilize with an eye toward leading the recovery.
We are so grateful for the support of our donors and partners. We hope you will continue to recognize the vital role we play in ensuring the long-term economic health of our state, from small rural communities to urban commercial districts. We send out a daily email to our programs with a compilation of that day's activity and have compiled all of those resources into an easily accessed file. If you would be interested in them, let us know and we will be happy to share them with you. Additionally, we've added a banner to our
that will direct you to COVID-19 Resources on the Main Street America site. Hope you are staying healthy – if we can be of assistance to you, please let me know.
Stay safe and be well,
Mary M. Helmer
Main Street Alabama
880 Montclair Road, Suite 245
Birmingham, AL 35213