Check out this 30-minute training video provided by Sheila Scarborough. Sheila Scarborough is a speaker, trainer, and writer specializing in tourism, travel, and social media. She’s written for many blogs and print publications and is also a certified Navy Master Training Specialist, with years of experience as an instructor.
Winner of the Austin American-Statesman Texas Social Media Award and an AWC (Association for Women in Communications) Clarion award, Sheila trains and speaks regularly about social media to a variety of audiences including public relations and marketing professionals, tourism and economic development experts, Main Street organizations, and Chambers of Commerce.
She co-founded and still writes for the award-winning Perceptive Travel blog, helps run #tourismchat on Twitter and Facebook, serves on the Advisory Board for SXSW – the South by Southwest conference – and also serves on both the Education Committee for TACVB (Texas Association of CVBs) and the Legislative Committee for the Texas Downtown Association.
In this training, Sheila outlines the basics of an online presence for your business, your Google Business Profile and Facebook Page, as well as why a website an an email list are your anchors in a world of constantly-changing social media platforms.