Main Street Monthly News
This e-newsletter will be sent monthly to inform you about all things Oskaloosa Main Street!
In this issue:
  • Meet your Main Street Director, Amy Brainard
  • Art on the Square
  • Sweet Corn Serenade
  • Sweet Deals
  • Things on the Horizon...
Oskaloosa Main Street Director
Hello! I am your new Main Street Director.
My name is Amy Brainard and I am a lifelong Mahaska County resident and graduate of Oskaloosa High School and William Penn University. I am married to Mike and we have a son, Everett, and two Boston Terriers. In our free time we enjoy Iowa Wild hockey, camping, and don't miss attending the Iowa State Fair.
I have spent the past 18 years working at ISU Extension and Outreach in Mahaska County with the 4-H Youth Development program.
I am excited to serve in the Main Street Director role and look forward to getting to know our Main Street district businesses better and implementing our amazing events!
Summer Main Street Events
The 53rd Annual Art on the Square event was held on Saturday, June 11. Despite the morning showers, we had a great crowd throughout the day and the vendors were pleased with the turnout. The 2nd Annual Window Art Walk was held and 30 business windows in the downtown Main Street District will remain painted through the month of June (or longer). Thank you to all who volunteered to paint a window and assist with Art on the Square. It was a great "kickoff to summer" and we can't wait to see you in July for Sweet Corn Serenade!
Sweet Corn Serenade will take place on Thursday, July 28 from Noon-9 PM in and around the downtown City Square Park in Oskaloosa.
Food will be served from 4-9 PM or until it runs out.
Live music will start at 3:30 PM with Cody Wayne, followed by Royce Johns from 4:30-7:30 PM, and it will finish with the City Band Concert at 8 PM.
Food vendors will be located around the square and art + craft vendors will be in the park.
Mahaska County Farm Bureau will provide several family-friendly agriculture activities, Eddyville Raceway Park will have a funny car available to check out, and we'll have a single elimination Bags Tournament, wagon rides, tractor teeter-totter, and lots more at this year's event. Volunteers will be needed for this event, details coming soon!
Sweet Deals for Main Street Businesses
Things on the horizon...
Upper Story Housing Tour Coming Soon!

Main Street Committees are working together to plan and implement an upper story housing tour this fall.
Are you an investor who would like to improve downtown Oskaloosa?
This event is for you!
Do you have a downtown space you are interested in turning into upper story housing?
This event is for you?
Do you want to learn more about our downtown upper story housing opportunities?
This event is for you!
The event will be held on October 1st with full details coming later this summer! We hope you can join us!


Lighted Christmas Parade
Save the Date!

The 35th Annual Lighted Christmas Parade will be held in downtown Oskaloosa on Saturday, December 3 at 7:00 p.m. This year's theme is "Christmas Canvas".
You've seen the Painting with Lights in Oskaloosa, come check out the creativity of the parade entries with all the colors and lights.
The week-long festivities will include the Young Ambassador Contest, Window Decorating & Home Decorating contests, Gospel Christmas Concert, Merry Little Downtown Christmas, and more!
Come for the shops, stay for the photo ops! This is going to be a Christmas Canvas to remember!


The Main Street Challenge Grant is available for brick-and-mortar building projects that contribute to the development of Main Street Districts. Highly competitive applications include:
  • Comprehensive building rehabilitation projects that provide increased business, housing or job opportunities.
  • Projects that incorporate quality design and preservation-based strategies
  • Projects that support local revitalization efforts and stimulate additional district investment.
  • Projects that are well planned and achievable within the two-year grant contract period.
Maximum grant awards will be $100,000. Minimum grant awards will be no less than $25,000. A 1:1 match is required. In-kind contributions are permitted for no more than 35% of the project match. In-kind match must be documented, professional services. Applications and full details will be released on June 27, 2022.
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