Greetings Main Street Friends!

HAPPY THANKSGIVING!

As we reflect on 2021, we want to thank you ALL for your continued faith and support of the Leadville Main Street Program. Even in the midst of a pandemic and transitioning the program to the LLCEDC, we managed to accomplish amazing projects this year with your help!

From improvements to Zaitz Park and the addition of the new Little Li-Burro - to partnering with community groups on Community Clean-Up Day, Leadville Block Party, Trick or Treat Street, Shop Small Saturday and Parades - to the approval of CDOT's Revitalizing Main Streets Grant to add a new parklet/restroom to Harrison Avenue in 2022!

Every activity, campaign and effort to preserve our Main Street is possible under the leadership of our talented Main Street Board of Directors and Main Street team. Let's extend our gratitude to these amazing leaders:

Erin Duggin, Main Street Board President

Amy Hall, Main Street Board Vice-President

Katie Scott, Main Street Treasurer

Mary Schroeder, Main Street Board Member

Aldyr Faria, Main Street Board Member

Meryl Aune, Main Street Staff

Marla Akridge, LLCEDC

Traci Stoffel, Colorado Main Street Program

Gayle Langley, Colorado Main Street Program

Larry Lucas, Colorado Main Street Program

Special thanks to Greg Labbe and the City of Leadville for their commitment to our community and the Leadville Main Street Program. We look forward to 2022!

Can't wait to see everyone this Saturday for Shop Small Saturday - see info below!

With Gratitude,

Nancy

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Over the past few months, we have been reviewing Main Street America's 4-point approach - if you missed any of these newsletters, check them out here.

Leadville Main Street Team

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Leadville MainStreet focuses on the assets, resources, and people of Leadville, preserving key cultural, historic properties; revitalizing commercial buildings; and adding outdoor features to create a sense of energy for Leadville's future! More about us » and Follow us on Facebook » or email us here.

Main Street Online Auction - EXTENDED!

Leadville In Bloom

LEADVILLE IN BLOOM - EXTENDED TO 11/30!

RESERVE YOUR PLANTER BOX FOR 2022! We are close to our goal but there are still open spots and items up for bid in the Leadville in Bloom Online Auction! We need your help to deepen our roots and grow our planter box program in 2022 and beyond.

THE ONLINE AUCTION HAS BEEN EXTENDED THROUGH NOVEMBER 30! With new options for flower sponsorships, choices on locations, and even some unique items repurposed from former planter boxes, there are unique opportunities to get involved for all!

If you've already placed a bid ... THANK YOU! If you haven't checked it out, follow this link to browse and bid: bit.ly/3ixFB4y #LeadvilleInBloom

Leadville in Bloom IS NOW LIVE until 11/30!

October 15 - November 30, 2021

Visit the Auction Site HERE

Flyer and Map HERE

SHOP SMALL SATURDAY - Shop LOCAL

Join us THIS Saturday 11/27!

The Leadville Main Street Program and Leadville Lake County Chamber of Commerce are excited to announce that we are partnering once again for our 6th Annual Shop Leadville and Small Business Saturday®, a day to give extra love and support to our small businesses & kick off the holiday season!

Join us this Saturday November 27th at Zaitz Park from 12pm-5pm - It looks like weather will be beautiful! We will be giving out shop small swag bags, and a special prize for the first 50 shoppers to pick up a passport!

NOW is the time to submit your "specials" by November 25, 2021! If you need ideas, please reach out to us so we can add you to the list!

Parade of Lights

December 3, 2021

Join the festivities on December 3, 2021 as we celebrate the holiday season! Parade of Lights and Taste of Leadville - Hosted by the Leadville Lake County Chamber of Commerce and St. George - will take place from 4pm-7:30pm.

Parade of Lights starts at 6pm and be sure to visit Santa & Mrs. Claus for cookies and hot chocolate at the Courthouse immediately following the parade.

Enjoy a stroll down Harrison and get a Taste of Leadville!

New Grant Opportunities!

Helping Underrepresented Small Businesses Thrive

As small businesses continue to feel the impact of the pandemic, many still need support keep their doors open. To back underrepresented small business owners as they navigate the pandemic and plan for long-term success and resilience, American Express is partnering with Main Street America to launch a $1.65M year-round program called

Inclusive Backing. Part of American Express’ Backing Small initiative, the program will provide hundreds of underrepresented small businesses with financial support as well as other resources to address their critical needs and challenges.

More than 250 grants of $5,000 each will be awarded in four cycles over 12 months to small business owners in older or historic commercial districts across the country, with priority given to businesses that have been disproportionately impacted by the pandemic. Applications will open Nov. 18 at 9am CT.

More Info HERE

Disproportionately Impacted Business Grant

The Disproportionately Impacted Business Grant provides funding to Colorado businesses that were disproportionately impacted by the pandemic and did not receive meaningful access to federal loans and grants.

Businesses will receive a minimum of $1,500 and a maximum of $10,000. This grant is intended to cover expenses that have not been covered by other federal funding.

Overview:

Type: Grant

For: Businesses disproportionately impacted by the pandemic

Amount: $1,500 to $10,000 per business

Application period: November 5 to November 21, 2021.

More Info HERE

PRICE/VALUE STRATEGY ENTREPRENUR MISTAKE

Pursuing a high or premium price strategy is frightening and risky, but for many companies, it is the best option. Recently, I mentored a business who is producing a high quality product that clearly differentiates from their competition. The company’s pricing strategy was to undercut their competitors in order to get a foothold in the industry. If this sounds familiar to you, you are not alone. It is incredible enticing for most inexperienced entrepreneurs to want to pursue a pricing strategy that prices their new offering at or below their competition. While the typical reason given for pricing low is to gain market share, from my experience, it is really because the entrepreneur is scared to price their product too high. While a low-price strategy can be effective for some types of businesses, it could be very harmful for a company that offers a product that is truly unique and better than its competition. ...read more HERE

Welcome to our new series...

Business Thoughts Spotlight

Each week, we will highlight topics around four key business areas:

Planning; Accounting; Marketing/

Sales; and Human Resources

Read Full Article HERE