Whether you're a marketing professional or an entrepreneur looking to grow your business, it's smart to take an international perspective. Even if you're not ready to expand into foreign markets quite yet, you can plan for the future by keeping informed of international trends and by learning about other people's experiences. These days, there's lots of valuable information available online. Here are some my favourite free resources, ones that I've found particularly helpful.
So you've figured out which international markets you'd like to connect with on social media. Excellent! But don't forget to take time zone differences into account. Even the cleverest campaign is likely to fall on deaf ears (and closed eyes) if you don't accommodate your target audience's local schedule.
There are many useful websites (such as
this one) to help you calculate what time it is in other parts of the world. And you can use a tool like
strategically schedule your social media posts in advance - so you don't have stay up around the clock!
Need help planning and executing your international social strategy?
International & Global Marketing News
Do you have a multilingual strategy? How effective is it? How competitive are you in your particular market? Moravia recently published this helpful article by Lee Densmer, which suggests 5 easy ways to gather intelligence on your competition and rank your global reach.
Despite recent economic developments, China continues to be a leader in the adoption of e-commerce and mobile technology. Check out AdAge's special report on Women to Watch - China 2015, which features the stories 10 outstanding female executives and their insights into the Chinese market.